Recently had my teeth whitened and veneers fitted. Used enlighten smiles during the whitening process and have carried on after the veneers were fitted. Product really works even my hygienist remarke... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more
Had my teeth whitening journey through my dentist using the Enlighten treatment Which I’m pleased with. There was the toothpaste included in treatment and found it very good at keeping my teeth clea... See more
Company replied
Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have s... See more
Company replied
Company details
Written by the company
Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.
Contact info
Nora Leverton Court, 8, Randolph St, London , NW1 0TS, London, United Kingdom
- +44 0207 424 3270
- info@enlightensmiles.com
- www.enlightensmiles.com
4.5
Excellent
426 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I am really liking this duo of…
I am really liking this duo of toothpaste. I can notice my teeth are whiter and although sensitive they are not affected. If anything they are less sensitive. As an aside to the benefits. The black and white tubes look really nice on my shelf!
1 May 2025
Reply from Enlighten Smiles
Hi Nicola,
Thank you so much for your kind words. This is what we like to hear - we are delighted to hear you are pleased with the products. Also, it is good to hear that it's coming in handy as an interior design piece too 😁
Best wishes,
The Enlighten Team
Enlighten Serum order
My order was delivered within 24 hours! Excellent service for an excellent product
28 April 2025
Reply from Enlighten Smiles
Many thanks for your lovely review! We’re happy everything went smoothly from order to delivery. Hope to see you again soon!
Great product..A speedy delivery..love…
Great product..A speedy delivery..love this company ♥️
28 April 2025
Reply from Enlighten Smiles
Dear Kim, we are delighted to hear you had a positive experience! Fast delivery and quality products are what we aim for — thank you for recognising that!
Great results
I used the enlighten smile home teeth whitening via my dentist in November 2024. Very effective product and I am really pleased with the results. I had some teeth sensitivity in the cold weather when I was using it, but this went away after the course. Now I just top up by using the gel for a couple of nights every few months.
11 November 2024
Unprompted review
Reply from Enlighten Smiles
Dear Alison,
Thank you for sharing your experience! We're so pleased to hear you're happy with the results from Enlighten Smile and that you're continuing to maintain your smile with occasional top-ups. This will certainly make a big difference going forward. Sensitivity can happen for some during treatment, but it is transient so we're glad to hear it went away. We really appreciate your feedback and hope you keep enjoying your brighter smile!
Best wishes,
The Enlighten Team
Enlighten evo 4 review
Thank you to Dineo for fantastic customer service regarding the Enlighten evo 4 product. All questions and queries answered in a caring and professional manner. I would recommend this product 100%
24 April 2025
Unprompted review
Reply from Enlighten Smiles
Dear Alan,
Thank you so much for your wonderful feedback! We're delighted to hear that Dineo provided such caring and professional support — we'll be sure to pass along your kind words. We're glad you're happy with the Enlighten Evo 4 and truly appreciate your recommendation!
Best wishes,
The Enlighten Team
Reply from Enlighten Smiles
Thanks for the great feedback! We're pleased to know the process was easy and the delivery worked out well for you. We hope you enjoy your purchase!
Very quick delivery of a great product
Very quick delivery of a great product. Thank you!
22 April 2025
Reply from Enlighten Smiles
Thank you so much for your kind words, Matthew! We're thrilled to hear everything went smoothly and that you’re happy with your purchase. We appreciate your support!
Easy to purchase and delivered without…
Easy to purchase and delivered without the time slot, perfect
22 April 2025
Reply from Enlighten Smiles
Thank you for your lovely review, Patrick - we appreciate your time.
Best wishes,
The Enlighten Team
Easy ordering
Easy, smooth ordering. Purchased 6 for best price and arrived ahead of schedule. Noticeable impact on my teeth too
4 April 2025
Reply from Enlighten Smiles
Thank you so much for your lovely words, we are super happy to hear the product had a noticeable impact on your teeth - this is what we are here for 🤍
The best long term option
I’ve had the best experience undergoing whitening treatment with enlighten smiles. I would recommend this over all other whitening systems- I have done thorough research into all other whitening systems and this seemed the safest and most effective. 6 months post completing it, I can confirm this. My teeth are still at B1 and I had little to no discomfort during the treatment. I’ve had no sensitivity since completing the treatment and I couldn’t be happier with the results.
The company’s customer service team was amazing as well. Especially Katy who I spoke to- she was so helpful and friendly.
15 April 2025
Unprompted review
Reply from Enlighten Smiles
Hi there :)
Thank you so much for your lovely review! We're so pleased to hear you're happy with your results and had such a smooth experience throughout your whitening journey. It’s always a team effort here at Enlighten, and we’re glad to know our support made a difference. We'll be sure to pass your kind words along to Katy — she’ll be thrilled to hear them!
We're always here if you need us again :)
Warmest regards,
The Enlighten Team
Reply from Enlighten Smiles
Hi Brian
Thank you for your review :)
We're delighted to hear your order arrived promptly! Thank you for choosing us.
Warm Regards,
The Enlighten Team
Reply from Enlighten Smiles
Hello Ann,
We really appreciate you taking the time to leave a review—your support means a lot to the us :)
Warm Regards,
The Enlighten Team
Whiter teeth but unbearable sensitivity
I’m in week 2 but have had to stop due to unbearable pain that ibuprofen does not touch. I used the trays with the desensitising gel overnight which helped but now have a horrid metallic taste in my mouth and excess saliva, so not keen to do that again. Any suggestions? Teeth are whiter but not sure I can continue due to pain.
24 March 2025
Unprompted review
Reply from Enlighten Smiles
Dear Victoria,
Thank you for your review and we’re so sorry to hear that you’re experiencing this level of discomfort. While some sensitivity is normal, the extreme pain you’re describing is quite rare, and we absolutely want to help make this process more comfortable for you.
Given what you’re experiencing, we’d recommend skipping the at-home sensitivity management steps and going straight to your dentist. They may suggest switching to a lower concentration gel, which should be much gentler on your teeth. This could mean your treatment takes a little longer, but rest assured, your results won’t be affected!
Your comfort is our priority, so please don’t hesitate to reach out if you need further guidance on social@enlightensmiles.com. We truly appreciate you sharing your experience, and we’re here to support you every step of the way.
Best wishes,
The Enlighten Team
Overpromised...somewhat delivered
I have completed the Enlighten process, including a free extra tube / ~ 1 week of gel.
Overall: Largely succeeded in making my teeth at least partially white, but not consistently as the (high) expectations set by the advertising, 'guarantee and price. Not despondent about the results...but will go elsewhere next time.
Pluses:
- Easy to do
- Took only 3 weeks (4 with my free extra)
- Minimal pain - and they provide a solution if you need help with that (I did not use)
Negatives:
- Advertising and 'guarantee' sets expectations well above reality. If you don't achieve the whiteness like the photos then the 'guarantee' is more of the same treatment...not clear what happens if that also does not work.
- The whiteness is excellent at the end of the teeth - noticeably less so closer to the gums. Apparently you cannot whiten teeth if gums have receded, but for me this issue starts only a few mm in.
- The dentist / clinic you buy Enlighten from have no involvement in the treatment - they just hand over the kits and say 'good luck'. I found this aspect the most disappointing and felt rather ripped off - given the huge amount of advertising for the product in my clinic pretty sure the sales commission must be huge.
28 February 2025
Unprompted review
Reply from Enlighten Smiles
Hello Liam,
Thank you for taking the time to share your experience — we genuinely appreciate both the positives you’ve noted and the thoughtful feedback you've provided. We're really sorry to hear the results didn’t quite meet your expectations, and we'd love the chance to help where we can.
Firstly, we would like to clarify a few things that might help:
🔹 Regarding the guarantee – we’re sorry if this felt unclear. Due to legal regulations, we’re unable to deal directly with patients — our guarantee is between us and the dentist, who then provides it to you - their patients. That said, we’re absolutely happy to speak to your dentist on your behalf to review your case if you this the guaranteed result was not achieved. Was a VITA shade guide used at any point to measure the shade and confirm whether B1 was achieved? If not, that’s usually the best first step to establish your result.
🔹 On the variation in whiteness near the gums – this is a completely fair observation and actually a somewhat common biological limitation. The outer ends of the teeth are mostly enamel, which responds brilliantly to whitening. Closer to the gum line, the dentine layer becomes more prominent — and dentine doesn’t whiten in the same way. Unfortunately, this is a natural limitation, and for cases where this contrast is very noticeable and upsetting to the patient, other options such as cosmetic bonding or veneers may have to be sometimes considered.
🔹 Your dentist’s involvement – we’re really sorry to hear you felt unsupported. Dentists are expected to guide patients through the treatment and review results when needed. If you haven't yet shared your concerns with your dentist, we’d really recommend doing so — and if you'd like, we can reach out to them for you. We hate the idea of a patient walking away disappointed, especially when we know just how transformative the results can be.
Thanks again for your feedback — it helps us continue to improve both our service and the way we communicate. If you're happy to share the name of your dental practice, we’ll gladly take it from here and see what can be done. Please email us on social@enlightensmiles.com and we shall be in touch.
Warm regards,
The Enlighten Team
Service wasn't so good
Service wasn't so good. I don't recommend to anyone?
3 March 2025
Unprompted review
Reply from Enlighten Smiles
Hi there,
Thank you for taking the time to leave a review. We're really sorry to hear you had a negative experience — this isn’t the standard we strive for.
We’ve had a look through our system and can’t find a record of your details, so we’d really like to understand more about your interaction with us. Could you let us know when and where you spoke with our team, so we can look into this properly?
We genuinely pride ourselves on delivering excellent customer service, so if something has fallen short, we’d love the opportunity to put it right. Please feel free to get in touch with us directly at social@enlightensmiles.com.
Warm regards,
The Enlighten Team
Reply from Enlighten Smiles
Hi there!
We really appreciate your kind words and support! It’s great to know you’re happy with your experience. Enjoy your toothpaste, and keep shining! 😁✨
Best,
The Enlighten Team
I didn't order any
I didn't order any, have a signed up for a repeat order by mistake? If so can you cancel the subscription if it's on going
Thanks
Steve
17 March 2025
Reply from Enlighten Smiles
Hi Stephen,
That is so strange, sorry about this! We are looking into this as we speak and be back with a solution for you, worry not!
Best wishes,
The Enlighten Team
Enlighten Smiles London - Dineo
I just wanted to say a big thank you for fantastic customer service from Dineo (London) really efficient dealt with my enquiry, fast, efficient, helpful and ensured that customer satisfaction was top of her list. This is why Enlighten is the best!!
18 March 2025
Unprompted review
Reply from Enlighten Smiles
Hello Sheena,
Thank you for your kind words! Our customer service team always strives to provide the best experience, and we’re so glad Dineo could help. 😊 We’ll be sure to share your feedback with the team!
Best,
The Enlighten Team
This stuff is too powerful
This stuff is too powerful. My teeth look over white after a week and I won’t bother finishing off the second syringe and won’t start the last. Pricey too.
15 March 2025
Unprompted review
Reply from Enlighten Smiles
Dear valued customer,
Thank you for taking the time to leave us a review.
It is great to hear that the product works well. Please be assured that the colour takes a few days to stabilise, so it will all blend in and look very natural. The best thing about professional teeth whitening is that you can control the whiteness - you can stop whenever you are pleased with the shade and keep the remainder of the gel for top-ups. This, in turn, delays the need for buying top-up syringes for a while. Sounds like a win-win situation for you 😁
Best wishes,
The Enlighten Team
This system works
My Dentist made the mould and talked me through everything. But there’s a QR code in the box and all easy to understand.
Quite tricky in the beginning to get a small amount of gel out of the syringe,but you get used to it. I had no discomfort at any time and now have beautiful white teeth.
12 March 2025
Reply from Enlighten Smiles
Hello Alexander,
Thank you for your review! We're so happy to hear you're loving your beautifully white smile. 😊 Enjoy your results!
Best,
The Enlighten Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.