Direct Line Reviews 31,575

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 6,407 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpfulness and friendliness of the staff. Many found the user experience straightforward and easy, particularly when arranging insurance, managing policies, or using the website and app. The efficiency and ease of the overall process, including quick responses and smooth claim handling, were frequently noted as positive aspects. While many consumers found the pricing competitive and reasonable, some people were dissatisfied with the pricing, especially regarding renewal quotes which they felt were sometimes inflated or more expensive than new customer offers. Some reviewers also mentioned occasional difficulties with customer service, such as long waits on automated lines or issues with specific claims like windscreen replacements.

What people talk about most

Price

Consumers find price to be ambiguous, with many praising competitive pricing and affordable options,... See more

Service

Reviewers highlight positive aspects of service, with many praising the efficiency and ease of dealing with... See more

User experience

Reviewers consistently report positive feedback about the user experience, highlighting the ease of arranging... See more

Staff

Clients share positive opinions on staff. Many reviewers praise the staff for being helpful, polite, and... See more

Customer service

Customers had ambiguous experiences with customer service. Some reviewers praised the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Best quote online for price & the cover I needed. Doing research early regarding quotes can give you a ball park figure of potential costs. Always try & do this within 26-21 days of your current poli... See more

Company replied

Rated 4 out of 5 stars

Why do I have to make a phone call every year?.My automatic renewal price from yourselves was £130 more expensive than an online quote from yourselves- I have been a customer for 10+ years,can you no... See more

Company replied

Rated 4 out of 5 stars

The complete car insurance package was far better value than my usual insurance providers.Car insurance seems to have increased so much in price with all usual add ons ,ie windscreen cover,legal cove... See more

Company replied

Rated 4 out of 5 stars

It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more

Company replied


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Pet Insurance Company
  5. Travel Insurance Company

Written by the company

Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.

Direct Line

Written by the company

Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

32K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Straightforward renewal by phone

Fair and realistic renewal price with friendly and helpful telephone contact

20 May 2026
Direct Line logo

Reply from Direct Line

We're glad to hear you found our renewal price fair and realistic. We appreciate your kind words about our friendly telephone contact. Nathan

Rated 4 out of 5 stars

Customer services great.

Customer services helped me finalize the process after I had found online difficult. They were brilliant

12 May 2026
Direct Line logo

Reply from Direct Line

Hi Mary. We're glad our customer service team could assist you with the online process. Thank you for your positive feedback! Nathan

Rated 5 out of 5 stars

I got my car insurance with Direct Line…

I got my car insurance with Direct Line via MoneySuperMarket and found the whole process very easy. I’m very happy with the process so far. I haven’t made a claim and hope I never do. I f I do I hope it’s equally as easy.

20 May 2026
Direct Line logo

Reply from Direct Line

We are so glad to hear that your car insurance process was easy and that you're happy with it. We hope any future interactions are just as smooth. Nathan

Rated 5 out of 5 stars

Pleased to return to Direct Line

We were with Direct Line for a number of years, but two years ago there was a substantial price increase so we looked around for a cheaper alternative. Big mistake, so we have come back to Direct line.

18 May 2026
Direct Line logo

Reply from Direct Line

We appreciate you returning to us. We are glad to have you back and look forward to providing excellent service. Alex

Rated 3 out of 5 stars

Actual price is more expensive than…

Actual price is more expensive than quoted price

9 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

Thanks for your review and feedback. Your quote can change if any of your information of cover changes before you accept, including the start date. I'm sorry to see this has increased on this occasion. Alex

Rated 1 out of 5 stars

Punished for complaining: Disabled family left with no car

For over 200 days, they have left our Wheelchair Accessible Vehicle (WAV) rotting in a repair compound. But here is the kicker—they are STILL taking £70 every single week out of our PIP benefits for a car we can't even use.

Because we didn't have our WAV, we had a temporary hire car. But I have them ON TAPE admitting that they cancelled our hire car just because we raised a formal dispute about their endless delays. They literally punished us for complaining.

A manager ordered the agent to cancel our insurance, giving us less than an hour's notice, leaving a family undergoing cancer pathway testing completely stranded. They also forced this over a high-stress phone call, completely ignoring our Equality Act request to communicate via email due to neurodiversity.

We’ve had to drain over £1,500 of our own savings just to buy a cheap runaround, tax it, and insure it so my family can still get to medical appointments.
As i cannot respond to replies! This is the third complaint, and i get penalised for it as proved in call transcript! Im exposing your company!

20 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Tammie, this certainly doesn't seem right to us. We kindly ask that you raise a further complaint about these concerns so that our team can look into this thoroughly. You can log you concerns on our website using the link below. Alex

www.directline.com/complaints

Rated 1 out of 5 stars

Claim took months to process

Claim took months to process, resulting in me undertaking work at my own expense which should have been covered by my policy. Overall took approx 9 months from claim being registered to repair work being completed, very poor from a company that claims to be a market leader.

2 June 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Dave, thanks for your review and feedback. We're truly sorry to see you've not had a good experience with your claim. If you'd like us to look into this further, we kindly ask that you raise your concerns via our website using the link below. Alex

www.directline.com/complaints

Rated 5 out of 5 stars

I had a fall in my walk-in shower and…

I had a fall in my walk-in shower and cracked the shower tray. I contacted a plumber to rectify so I had a figure to present before I phoned Direct Line. So easy! To nick someone else's tag line, "no drama out of a crisis". Call answered quickly, details taken, damage inspected, claim actioned, monies paid. Easy. Would I continue to use Direct Line? Yes, no faffing just straight to the point.

28 April 2026
Unprompted review
Direct Line logo

Reply from Direct Line

We are truly glad to hear that your experience with us was so straightforward and positive, especially during a challenging time. Your feedback about our efficient process is greatly appreciated. We are pleased we could provide a "no drama" resolution for you. Alex

Rated 5 out of 5 stars

Super quick service

The online service is very easy to use.

14 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

We're so happy our online service is easy to use. Thank you for your positive feedback; we appreciate it. Alex

Rated 3 out of 5 stars

Boring

Don't know it was inconvenient the job was completed satisfactory

1 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

Thanks for your review and feedback, Roy. Alex

Rated 1 out of 5 stars

Non payment of genuine claim.

Having been with this company for over 20 years (with no claims), I would have expected better and more prompt service when I did need to make a claim. More than 2 years after the incident, and a multitude of email exchanges, they refused to pay!

23 January 2026
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Jo, thanks for your review and feedback. We're sorry to see you've not had the best experience with you claim, and hope we can meet your expectations with our service in the future. Alex

Rated 5 out of 5 stars

Obtaining a home quote was easy

Obtaining a home quote was easy, I like how different levels of cover were shown so I could choose which was the best fit and value for money. However, it's not just about the cost. I did a search to see which companies actually pay out in the event of a claim and Direct Line was one of the better companies. I've also had previous experience and they've been great.

19 May 2026
Direct Line logo

Reply from Direct Line

We're so glad to hear that obtaining a home quote was easy for you and that our different cover levels met your needs. We truly appreciate you recognising our commitment to paying out claims and your positive past experiences with us. Thank you for your kind words! Alex

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look