Direct Line Reviews 31,517

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 6,299 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service for its efficiency and ease, often highlighting the smooth user experience. Many people found the staff to be very helpful and knowledgeable, providing clear advice and making interactions pleasant. However, some people were dissatisfied with the pricing, noting that initial quotes were not always the best and that renewal prices could be significantly higher without clear explanation. A few other people also felt that customer service could be inconsistent, with some experiencing long resolution times or a lack of responsiveness.

What people talk about most

Price

Users describe ambiguous interactions with price. Many customers found prices to be competitive, affordable,... See more

Service

Reviewers highlight positive aspects of service. Many customers praise the helpfulness and efficiency of the... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of transactions and the... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers praised the helpfulness and quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more

Company replied

Rated 4 out of 5 stars

Very helpful on resolving my issue with renewing car insurance ,could not fault operator who took my call But would have preferred best quote first without having to phone

Company replied

Rated 4 out of 5 stars

After telephoning saying could get cover cheaper was offered it at better price which i accepted just thought could have done this price in first instance

Company replied

Rated 4 out of 5 stars

Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well

Company replied


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Pet Insurance Company
  5. Travel Insurance Company

Written by the company

Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.

Direct Line

Written by the company

Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

32K reviews

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Rated 1 out of 5 stars

Shop around. DL only interested in making money out you

Been a customer with DL for my landlords insurance for over 20 years. Never once made a claim, not Once! Today, after escalating to their Managers, I took my business elsewhere, and will remove any other policies i have as they expire.
This years insurance premium has jumped by over 35% and practically voided any flood insurance! Quoting crime levels in the postcode. It's Inverness and practically zero crime around the area. Not only have they been very disrespectful in their judgement, the company are extremely patronising with their policies. It would appear that while in the insurance game, they dont take any risks... But given I hadn't claimed at any point in a 20 year policy, they still continued to suggest I'm all of a sudden a massive risk!?
I'm in Edinburgh, in a house more twice the value of the Inverness property, paying 1/6 of the premium.
While their staff have always been polite, they can't do more than "computer says no".
There are no prizes for being a longterm customer with DL. Tenants wonder why their rents go up all the time, it is due to these robbing companies, that without warning, yank up their prices thinking it's their right to have a massive bite of the pie. One loyal customer less, all over £200. You've had thousands off me over the years, still treated just like another number.
Account closed. A new cheaper premium with another, well revised company sorted. Shop around folks, DL are out to fleece you

21 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

I'm really sorry to see we've left you feeling this way. I’ve left a link to our website below, where you can raise this as a complaint and find more information about our complaint process. We have several ways to raise this, including an online complaint form available on the site. Once we’ve received your complaint, our claims team will be in touch to try and resolve this with you. Aston

https://www.directlineforbusiness.co.uk/complaints-form

Rated 4 out of 5 stars

Tbullock/Direct line

Simple to understand and the best quote for my requirements

21 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

We're happy to hear it, Thomas. Thanks for your review, we appreciate it. Aston

Rated 1 out of 5 stars

My insurance renewal increased £700…

My insurance renewal increased £700 from the previous year with no change in circumstance except for having a 3 year old car rather than 2.

I shopped around and saved over £1100. Do not just accept their renewal quote shop around.

15 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

I'm sorry to hear we weren't as competitive on this occasion, Rick. We'll always aim to be as competitive as possible, but may not always be the cheapest. We value your feedback and we hope you'll consider us in the future. Aston

Rated 1 out of 5 stars

I requested Landlord Rent Non-Payment…

I requested Landlord Rent Non-Payment for 6 properties and was rejected due to 'FLOOD RISK'
All the properties are on high ground, Edinburgh would be flooded before it could reach my properties.
I suspect that because I did not tick other insurances, it eìwas rejected
COWBOYS, STAY WAY

21 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

We're sorry to hear we couldn't offer cover on this occasion, Jim. Our underwriting criteria is subject to change, so we may be able to offer cover in the future. Aston

Rated 4 out of 5 stars

Helpful person to discuss requirements…

Helpful person to discuss requirements on phone.
Not impressed with rise in cost from previous year despite no claims.

17 May 2026
Direct Line logo

Reply from Direct Line

We appreciate your feedback and are glad our team was helpful. Thanks for your review, Antgea. Aston

Rated 5 out of 5 stars

Car Insurance

good website, Fair price

20 May 2026
Direct Line logo

Reply from Direct Line

That's what we like to hear, Elaine. Thanks for giving us five stars. Aston

Rated 3 out of 5 stars

No contact number…

didn't like that there is no contact number if you have a problem that the bot couldn't answer. When I did get put through to speak to a person on the phone my problem was sorted out to my satisfaction.

8 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

I'm sorry to hear there was difficulty in locating our contact number, Hugh. We appreciate your feedback and have taken it on board. Aston

Rated 3 out of 5 stars

What should have been an easy job was a…

What should have been an easy job was a much longer one as there was a message repeated before the payment page apologising as the website had a problem and to try later. This happened 3 days running until I was finally able to connect with an advisor. He was very helpful but again I had to give all the info again before being able to pay.

20 May 2026
Direct Line logo

Reply from Direct Line

I'm sorry to hear you had trouble purchasing on our website, Cheryl. I'm happy to hear our colleague was able to resolve this for you. We appreciate your feedback and have taken it on board to improve our future service. Aston

Rated 5 out of 5 stars

Had an excellent dealings with Direct…

Had an excellent dealings with Direct Line, they kept their promise and settled adequately.

20 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

It's fantastic to hear you've had an excellent claim experience, Julia. We appreciate you sharing this with us. Aston

Rated 5 out of 5 stars

Renewal

It's good to speak to members of your team.

20 May 2026
Direct Line logo

Reply from Direct Line

We're just a call away if you need us, Mike. Thanks for your review. Aston

Rated 5 out of 5 stars

I rang several times over a period of…

I rang several times over a period of 2/3 weeks whilst looking into House Insurance for current year. The staff never pushed me into accepting the renewal. They were always helpful, friendly and if they said they were sending info, it arrived. I thought in the end it was a good price and renewed the policy with Direct Line

20 May 2026
Direct Line logo

Reply from Direct Line

We're happy to hear about your positive experience with our team and that you found our service helpful and friendly. We appreciate you renewing your policy with us, Ellen. Aston

Rated 5 out of 5 stars

Been with Direct Line for a few years…

Been with Direct Line for a few years now. No hassle very good customer service.

20 May 2026
Direct Line logo

Reply from Direct Line

It's fantastic to hear you've been with us for so long, Ray. We appreciate your five star review, and continued custom. Aston

Rated 5 out of 5 stars

Insurance (car )

Ease of use ,competitive price.
Good service .
Friendly staff when I needed to double check something.

8 May 2026
Unprompted review
Direct Line logo

Reply from Direct Line

We like to make things easy. Thanks for the glowing review. Aston

Rated 1 out of 5 stars

Appalling approach to home insurance…

Appalling approach to home insurance coverage. Now going to the ombudsman as after an escape of water we are being offered half of what is required to reinstate a working bathroom. I thought direct line were decent insurers. I was wrong. Avoid.

20 February 2026
Unprompted review
Direct Line logo

Reply from Direct Line

I'm really sorry to hear you've had this experience. I’ve left a link to our website below, where you can raise this as a complaint and find more information about our complaint process. We have several ways to raise this, including an online complaint form available on the site. Once we’ve received your complaint, our claims team will be in touch to try and resolve this with you. Aston

https://www.directline.com/complaints

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