Customer Services was very informative about the product we wanted to purchase. Rebecca went through all the necessary procedures required when placing an order. She explained each step very professi... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Our sales rep Ellie was brilliant, we gave her a spec of what we wanted any she delivered, honest and helpful through the whole process, Thank you Ellie!
Company replied
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good customer service experience
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
22 August 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Ellie was super helpful
Ellie was super helpful, offering additional assistance with the sofas to see the differences between firm and soft and offering alternative sofa options. Super helpful and friendly
22 August 2026
Unprompted review
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Great experience
We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff were very thorough and helpful. We enjoyed our experience and will use DFS again.
A great experience and lovely, professional staff
21 August 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Amazing Staff at Rugby DFS
The staff at the Rugby store were amazing friendly and exceptionally helpful.
19 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your great review with us.
Kind regards,
Holly M
DFS Customer Support
Fantastic service by Kate at the Rugby…
Fantastic service by Kate at the Rugby store! Everything was explained and the process was great.
19 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review with us.
Kind regards,
Holly M
DFS Customer Support
Great experience
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
16 August 2026
Reply from DFS Furniture - Rugby
Hello,
It is really appreciated that you took the time out to share your kind words. We are glad to hear Maddie helped you make an informed choice on the furniture that best suits you. We hope you enjoy your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Great experience
17 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your lovely review.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great review.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind feedback.
Kind regards,
Holly M
DFS Customer Support
Very good Staff and service
5 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great review.
Kind Regards,
Holly M
DFS Customer Support
Good friendly staff
Good friendly staff
No pressure in buying
Would not let you buy something you didn't want 👍👍
30 January 2026
Reply from DFS Furniture - Rugby
Hello Mr Thornicroft,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Excellent service The member of staff that helped us…
The member of staff that helped us choose our new sofa was extremely knowledgeable and friendly .
We had a very positive experience visiting DFS
11 August 2026
Reply from DFS Furniture - Rugby
Hello Spencer,
Your feedback is greatly appreciated, thank you for sharing your review with others and we look forward to you receiving your new furniture!
Kind regards,
Lia
DFS Customer Support
Dreadful service . Lost my sofa
Delivery booked for Sunday . Had time slot . Got a call to say the sofa is not on the vehicle and needs to be found . No contact from the warehouse on the Monday . Spoke to zendesk chat . Cannot give me an update . Cannot get a delivery refund . Got to wait up to 3 days for a response and sat on the floor with no sofa . Shocking service .
2 August 2026
Reply from DFS Furniture - Rugby
Good morning,
Thank you for taking the time to share your feedback with us, we are ever so sorry to hear that your delivery failed to go ahead on the weekend. Please rest assured this has been escalated to the relevant delivery centre and an update will be provided as a matter of urgency. We appreciate your patience whilst this matter is investigated internally.
Kind Regards,
Holly M
DFS Customer Support
Sally and Bob were amazing
Sally and Bob were amazing . Both extremely helpful . So happy with our purchase
9 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your kind review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your lovely review.
Kind regards
Holly M
DFS Customer Support
The lady who served me was very helpful…
The lady who served me was very helpful and well knowledge in her job
9 August 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
The gentleman sales person
The gentleman sales person. Didn’t crowd me,allowed me to look inpeace although was at hand if I had any queries. In fact t all the staff were very friendly too.
8 August 2026
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Maddie was a great help today
Maddie was a great help today . She acknowledged us when we came in and then left us to look around. She was never far from us if we needed help . She gave great advice and talked us through all the options.
We finally made our minds up and made the purchase . Big thank you to Maddie from the Rugby store.
8 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Maddy was super friendly and heloful re…
Maddy was super friendly and heloful re fabric choice. Also friendly (and patient!) with my granddaughter
5 August 2026
Reply from DFS Furniture - Rugby
Hello Marlow,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.