Curly Secret Reviews 85

TrustScore 4.5 out of 5

4.6

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4.6

Excellent

TrustScore 4.5 out of 5

85 reviews

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Hasn’t replied to negative reviews

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Rated 3 out of 5 stars

Didn't live up to expectations

Delivery from The Netherlands was quite quick and I received plenty of updates in the progress.
My hair is thick, wavy and low porosity. Although I liked the scent, the Style and Define Foam didn't provide much definition or hold beyond the first day.
I might consider trying other products in the range if there was a sale on, but won't be rushing to purchase at full price. Mini sizes would be helpful for a more cost effective way of finding out what suits.

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Using Curly Secret is playing it safe

Using Curly Secret is playing it safe. When I want beautiful definition without too much effort, that's my choice. I like how easily it defines my hair, how gentle the products are, and my favorite part is the scent.

25 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing products

Amazing products with a great scent! They leave my curls looking gorgeous and well-defined. I’m very happy with the results.

8 January 2026
Unprompted review
Rated 3 out of 5 stars

I tried to use the international free…

I tried to use the international free shipping, but even when meeting the required amount when checking out it was never enable. So I just reduce the products since anyway I was not getting the discount when meeting the required amount

29 July 2025
Curly Secret logo

Reply from Curly Secret

Thank you for your message and for bringing this to our attention! 💖 Just to clarify: the free international shipping applies to orders over €150, not $150 USD, that might be where the confusion came from.

Also, the discount is applied automatically at checkout once the minimum amount is reached (no code needed).

If you're ever unsure or experience any issues, feel free to email us at info@curlysecret.nl - we’re always happy to help! 😊

With love,
Team Curly Secret

Rated 5 out of 5 stars

This product is amazing

This product is amazing, I tell everyone who will listen with curly hair that they have to try it and I send them the link. I have a few people that have switched and they are amazed by how great their curls are responding and even how great their scalp feels since using this. Here in the US we will have a great product that will go viral and then a big US company comes in an buys it, changes the formula to make it cheaper and then its trash. I am so happy that I found you on TikTok when I did a few years ago. Will always be a loyal customer.

14 July 2025
Curly Secret logo

Reply from Curly Secret

Wow, thank you so much for your incredibly kind words! 💖 It means the world to us that you're not only loving the product but also spreading the word, that kind of support is truly priceless. We’re beyond happy to hear that your curls and your scalp are thriving, and that others are experiencing the same!

We completely understand your concern, it’s something we hear often, and we promise: we’re proudly independent, and staying true to our quality and our community is non-negotiable.

We're so grateful TikTok brought us together, and even more grateful to have you as part of the Curly Secret family. Your loyalty means everything!

With love,
The Curly Secret Team

Rated 2 out of 5 stars

Very dissapointed by the products and service

I have been following the Curly Secret website and Instagram page for a while. I was impressed with the pictures that were shown. This summer, I decided to buy several products and change my hair routine hoping that my curls will look better and have more definition. I followed the advice of the hair quiz from the Curly Secret website and ordered almost all products that were recommended. I used them according to the instructions and the results were not as expected. My hair was extremely soft (to the point of having no structure), the curls lacked definition and in less than 24h after the wash you could see they were almost gone.
I emailed the company to flag this and request a refund. I was told a refund is not possible since the products were used but they can help in determening a routine for me. I sent back pictures of the hair and the routine I used that led to these results since they said the protein in the product might be the issue for me. However, their quiz test showed mosly products with protein for the issue that I selected.
Nonetheless, after almost one month, I got no reply or further feedback.
I even tried to use one product at a time (e.g. the curling gel without protein) and the results were the same. No curl definition and puffy hair.
I am extremely dissapointed in the products and the service. Will definitely not buy again from here.

24 July 2024
Unprompted review
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