Bruynzeel Keukens Reviews 

I am extremely happy with my new kitchen. The quality is excellent, the materials and finish are beautiful, and the price–quality ratio is outstanding.

The experience was positive from start to finish, including the after-sales support, which was professional, helpful, and responsive. I truly felt supported even after the purchase was completed.

I highly recommend this company to anyone looking for a high-quality kitchen at a fair price.

This is the worst service I have ever experienced. An employee disappeared without providing a replacement contact, small parts were still missing and have been pushed off until October. To make matters worse, the expensive countertop arrived scratched, yet no apology was offered, nor was any schedule provided to repair it. Instead, they took their holiday and dismissed our concerns with a "we're a big company" attitude. I deeply regret trusting them and wasting my money.

Before committing to Bruynzeel, I checked out four or five kitchen stores, comparing prices on the same products, colors, and patterns. I also read a lot of reviews online, which left me wary about installation horror stories and long waits for fixes were a common thread (including Bruynzeel).

Bruynzeel won me over for two reasons. First, pricing was transparent and came out best against identical competitor offers. Second, there was Tino. Unlike other sellers who were simply pushing a sale, Tino designed the kitchen with me, honest about what would and wouldn't work, and full of good insights on the appliances side too. Because of apartment quirks I only discovered along the way, we needed several sessions to refine the design. Tino never once complained about the back-and-forth; he stayed professional and made the whole process genuinely enjoyable. Bruynzeel even applied a discount recognizing my commitment, and that made me decide to buy my BORA induction hob from them too, rather than elsewhere as originally planned — a win-win.

Installation itself was excellent: precise, fast, and well adapted to my uneven floor and walls. The installer also suggested a few layout tweaks, like swapping the dishwasher and the oven for better stability around the island, which worked out great.

The one hiccup was a miscommunication with HQ: I'd told the sales side I'd buy the dishwasher myself but still needed the installer to fit it and cut the plinth, since I worried about getting it perfectly flush myself. That request didn't make it to the installer, but Tino was proactive in sorting it out quickly once flagged.

Beautiful design, but misleading sales tactics and a refusal to own planning errors

To be fair, our advisor, S. (Amsterdam Villa ArenA), helped us design a beautiful kitchen, and we are quite happy with the final layout (though it has not yet been delivered or installed). Unfortunately, the planning and buying experience itself was disappointing due to a lack of transparency and accountability.

1. Pressure Tactics and Misleading Discounts
Prior to signing, our advisor emailed us promising an "additional €1,200 discount" if we ordered that exact day. When we arrived at the showroom, he backpedaled, claiming the €1,200 was actually just the sum of the discounts we were already promised before. He claimed he made a mistake and even showed us a clarifying email he had "accidentally sent to himself." While he offered a €200 discount to compensate for the "error," the entire situation felt like a deliberate bait-and-switch pressure tactic to get us into the showroom.

2. Technical Oversights and Shifting Blame
Our mutually signed contract included a 935mm working height and a specific Siemens dishwasher. We later found out from the advisor that this configuration is physically incompatible. Instead of taking responsibility for this configuration error, he framed the necessary fix as a "customer requested adjustment" based on final measurements.

Because of his oversight, we had to select a different dishwasher that cost €187 more. When we asked the company to absorb this cost since it was their planning error, the advisor firmly refused. He claimed in writing that we were "requesting" a new kitchen height, even though we fully expected our originally signed configuration to be honored, and the new height was solely his workaround for his own mistake.

While we are ultimately fine with the revised design, shifting the financial responsibility for a technical planning error onto the customer is highly unprofessional. We expected better expertise and customer service.

Excellent personalised service. Take time to really deliver what is required

- Listening to the client wishes,
- Well equipped with the tools and software to realize the client dreamed kitchen while consulting with the advisor,
- Hospitality.

Great costumer service. Joost took his time to explain us the difference in materials and also adjust according to our budget.
We close the deal!

We spent too much time in 3 different kitchen stores in VillaArena and in the end Bruynzeel was our favourite much thanks to Thessa, the colour combinations and the transparent process and pricing. Thessa has been great and patient in answering all our questions, has thought along in the design choices and has never pushed us for a sale (despite us taking a long time to decide).

Where we initially had doubts about going for Bruynzeel due to the negative reviews around the installation of the kitchen, the process of installation (performed by Bruynzeels partner Slingerland Unibouw) has been very smooth and the kitchen was installed with an incredible eye for detail and on time. For the few damaged/broken items, Bruynzeel immediately followed up with a date to fix the issues. We are incredibly happy with the end result - thank you Thessa and thank you Bruynzeel!

Demi gave us a great service. She listened all our needs and and did a great job at designing a great kitchen

They installed kitchen almost a month ago with damaged cooker hood. I reported the case and called the customer service and till now issue not resolved

Very professional and thorough! Love how willing Laurens was with us!

They’re using AI generated music in their ads. I can’t comment on their furnishings or other services, but any company that cannot license real musicians will certainly cut corners in other areas as well.

Very friendly staff and well-organised! The process went very smoothly from beginnning to finalization phase. Looking forward to the installation.

Excellent service and consultation from Reza, who really was very patient with us and we felt like we could trust him to achieve our dream kitchen

Absolutely unacceptable experience.

We paid 100% upfront for a €35k kitchen. After installation, it was immediately clear that the job was not completed properly: missing parts, broken items, and a failed installation overall.

Now, 5 months later, the situation is still not resolved.

Yes, one technician showed up months later to fix some issues — but half of the missing parts are still not delivered or installed. No one seems to know what is going on. No one can clearly explain what still needs to be fixed or when it will finally be completed.

The company and customer service constantly make promises that are simply not met. There is zero proactive communication. After submitting inquiries, the form claims you will be contacted within 3 working days — this is simply not true. It took 5 weeks of actively chasing them just to get any reaction.

They are nearly impossible to reach:
No direct callback option (only a general number).
No proper availability during normal opening hours.
Emails go unanswered.
No clear contact person who takes responsibility.

There is also:
No explanation why the mistakes happened.
No timeline for repairs.
No proactive updates on how the process will proceed.
No clear way to claim money back despite paying everything upfront.

To make matters worse, Harold from customer service was extremely rude. I have honestly never experienced someone this unfriendly and dismissive in a customer-facing role. Completely unprofessional behavior.

This is not customer-friendly service. This is chaos, poor communication, and zero accountability — especially unacceptable when customers pay large sum upfront (which is the only way they work by the way)

I strongly advise others to think twice before ordering here.

I have nothing to complain for the designer person, he was actually the only worth positive mention. But the overall service is TERRIBLE! The kitchen was installed with parts missing, wrong parts, and with the countertop broken. 5 months since and I still have none of the missing parts and now the countertop company and bruyenzel are fighting each other for responsibility of the countertop while none of them answer the emails, call back on the phone, or provide any solution when you call the customer service. We paid for 30k+ kitchen and I would have expected a professional customer service. The company is far from customer-oriented, the people on the customer service seems they didnt event finish primary school, dont understand a single math equation 1+1, and these people are suppose to solve the problem ! STAY AWAY FROM THIS COMPANY!

incredible service and professionalism! we are very happy with the result and the whole process in general

I deeply regret choosing Bruynzeel Keukens.

From installation onwards, multiple parts of my kitchen were incorrect, missing, or unfinished, including items that were clearly part of the signed quote. Despite repeatedly explaining this — calmly and in writing, with photos — I was pressured to pay the full invoice anyway.

Instead of taking responsibility or correcting the mistakes, communication became defensive and intimidating. I was even threatened with legal action (a summons) simply for stating that I would not pay for work that was not completed or not done correctly. This created unnecessary stress and pressure during an already difficult time, as my house was being prepared for sale.

What shocked me most was the complete lack of ownership. No attempt was made to fairly adjust the invoice or acknowledge clear faults. I was made to feel like I was doing something wrong by asking for basic contractual fairness.

In the end, this felt less like customer service and more like being forced to pay regardless of quality or completion.

I expected professionalism, accountability, and respect from a brand like Bruynzeel. Unfortunately, I experienced the opposite.

I would strongly advise others to think twice before committing — especially if anything goes wrong.

My advisor is Tessa. She helps me a lot for designing my new house kitchen. She response my question very quick when I want to do changes or new ideas for my kitchen. She gave me also a lot useful advice for my new kitchen. And the price is super clear without any surprise. If need extra cost, she will inform in the beginning. I am really satisfied with her service.