Blue Nile Reviews 

1,580
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 425 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of products, often noting that items look exactly as pictured and are well-made. Many appreciate the wide selection of jewelry and the knowledgeable, helpful staff who provide patient guidance. However, some customers experienced issues with customer service, citing unhelpful representatives and a lack of follow-up. Others reported concerns with delivery, including delayed shipments and poor communication. A few also found that product quality or design sometimes fell short, with items not fitting or being poorly designed.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction with the... See more

Quality

Reviewers mention positive feedback about quality, highlighting the outstanding craftsmanship, attention to... See more

Staff

Users describe positive interactions with staff, often highlighting their professionalism, knowledge, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising fast and on-time deliveries,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(1,580)

399 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Incredibly helpful and attentive even…

Incredibly helpful and attentive even though my purchases were not high dollar. Kassandra was exactly what I always hope for when dealing with any company. Personal service at its best.

3 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Dana! We are so glad to hear you loved your experience with Kassandra, she is a true 'gem'!

Rated 2 out of 5 stars

I needed to return the item to have the…

I needed to return the item to have the band changed. I was given conflicting information and needed to keep following up. The process was beyond frustrating.

9 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Susan, thank you for your feedback and we sincerely apologize for any frustration during your experience. If you have any additional questions or concerns regarding your exchange please do not hesitate to contact our customer care team.

Rated 5 out of 5 stars

My wife absolutely loves the bracelet

My wife absolutely loves the bracelet. When writing this review I asked her "did we like it?" And her only reply was "10/10 I love it"

14 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We love this! Thank you for sharing Dan, we could not be happier to know your wife loves her bracelet!

Rated 4 out of 5 stars

Needs more sizing options

Blue Nile is great, prices are fair, just tough for sizing. When you order a ring, knowing it will not fit, it is frustrating.
I ordered my wedding band (groom), and had went to multiple box stores to try on rings. I knew I was a 8.25 ring size.
Blue Nile does not carry quarter sizes, so it is difficult to know you are ordering something that needs to be resized.
Additionally, the style I selected was indicated as a ring that could not be resized by Blue Nile.
I did call and ask for a potential solution, but there was no clear solution.
Still a good experience, but I do now need to pay to have my ring resized, which can be frustrating.

15 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Levi, thank you for choosing Blue Nile for your wedding band. We would love to assist you with the perfect fit, please contact our customer care team for further assistance. We look forward to hearing from you soon!

Rated 3 out of 5 stars

I didn’t receive any paperwork about…

I didn’t receive any paperwork about the diamond ring I bought.two bracelets after payment took a month to arrived, even m chatting many times complaining and asking to expedite the transaction.

26 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rosa, thank you for sharing your feedback and we are sorry to hear this has been your experience. Many of our jewelry is made to order and we appreciate your patience while we crafted your bracelets. If you are still needing copies of your paperwork please reach out to our customer care team, we would love to assist you!

Rated 1 out of 5 stars

Not worth it

Not worth it : the item is way too tiny to be the 1/2 carat the online information claims it is

24 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Snesha! We appreciate your feedback and apologize for any confusion with your necklace design. This piece features 1/4 carat total weight of diamonds, spread across 11 stones. We hope you love the overall design and our customer care team is happy to assist you with any further questions.

Rated 4 out of 5 stars

Wonderful quality of the items…

Wonderful quality of the items purchased. Easy order process. Return process could use re-engineering.

20 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Jim! We are making active updates to our return and exchange process to better the experience for our customers. We hope to have the pleasure of assisting you again in the future!

Rated 5 out of 5 stars

Smily emeralds.

I had a great experience with Blue Nile. The shipping was incredibly fast—I received my ring within just 2 days of ordering.

The ring looks exactly like it did in the pictures, which is always a relief when buying jewelry online. The emeralds are absolutely beautiful and truly make me smile every time I look at them.

19 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Yulia! we are thrilled to know you absolutely love your ring!

Rated 1 out of 5 stars

They are a scam and their warranty is a…

They are a scam and their warranty is a scam

6 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your contact details Robin. A member of our customer care team will reach out soon to offer further assistance.

Rated 5 out of 5 stars

Great customer service

Great customer service, ease of navigation, quick turnaround.

5 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Alex! We are happy to hear you had an overall amazing experience!

Rated 5 out of 5 stars

Excellent consultants

Excellent consultants and the ring is just a beauty.

18 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Ronnie! We are happy to hear everything went perfectly!

Rated 5 out of 5 stars

Great experience with Blue Nile

Great experience with Blue Nile. The price vs quality is very good, shipping is super fast and communication is great.

11 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Zyulka! We are so happy to hear you are loving your new jewelry!

Rated 1 out of 5 stars

Horrible exchange process

I had an exchange order that took nearly 3 months. I had to follow up many times via email and chat over that period, and was being told that it was awaiting review. BlueNile still had my money and now my product the whole time. I finally had to threaten (multiple times) to file complaints with my credit card company for someone to actually ship my replacement order. I am a very reasonable person - I understood that there may be a slightly longer than expected wait due to holiday return volume. I was told originally that it could be up to 1 month - 3 is completely insane. It is unfortunate because your products are high quality, but I will not make any purchases from BlueNile in the future.

13 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Sarah, thank you for your feedback and we sincerely apologize for any frustration during your exchange experience. We recognize that our processing times after the holiday season were too long and we have made changes to improve the return and exchange process. We hope to have the pleasure of assisting you again in the future.

Rated 2 out of 5 stars

Beauty can have a problem.

Firstly, for a pair of earrings listed online, I am unclear why I had to wait 2.5 weeks for them to be shipped Secondly, I ordered cushion cut earrings, which should have a square-ish shape. I did not study the stones exact dimensions before purchase, and one of them is clearly rectangular, even though they have identical carat weights (it’s cut is shallower). Because my earlobes are slightly different sizes, I thought this would work, but almost 3 weeks later I am not 100% satisfied with the look. In not exactly sure what to do, but thinking of heading to retail location for options.

11 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Wendy! Thank you for choosing Blue Nile for your new earrings. Your earrings were made to order as you selected your own cushion diamonds from our loose inventory. The stones are minutely different in measurements which is why you can see a subtle difference in their shapes. Our customer care team will be reaching out to you very soon to offer further assistance!

Rated 5 out of 5 stars

Super easy process

The quality and price are beyond compared. I have now purchased three rings that I customized, and each one is more beautiful than the next. If there is a result I am not happy with the return/exchange process is simple. Highly recommend Blue Nile

2 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Lynda! We love knowing you have several gorgeous pieces from our collections!

Rated 1 out of 5 stars

Blue Nile cannot improve

Blue Nile cannot improve, because they are Giant, they don’t care the regular customers

2 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Sutharsan, thank you for choosing Blue Nile and we are sorry to hear of your recent experience. We value you continuing to choose us for your jewelry and our customer care team would be happy to assist you with any further questions or concerns.

Rated 1 out of 5 stars

Their Payment provider got hacked!! All my data exposed.

Blue Nile made a written promise to me after a data breach compromised all my personal and payment information in 2022. Their SVP Michael Hopkins personally emailed me to apologize and offered a $250 credit, and an explicit written commitment that when I returned to buy wedding bands, I would receive additional discounts on top of that credit.

That moment has now arrived. I am getting married and was ready to spend a significant amount on a 3ct band with them. Instead of honoring their commitment, Blue Nile's customer service told me there was no record of any agreement, kept their promise to offer the $250 but nothing further.

That was weeks ago. No email. No call. Complete silence and now follow up

Let me be clear: this is not a misunderstanding. This is a written commitment from a senior executive that Blue Nile is simply choosing not to honor because the person who made it no longer works there. That is not how accountability works. That is not how trust works.

I was a loyal customer who dealt graciously with a serious data breach. I gave them the benefit of the doubt. I came back ready to spend again. And they ghosted me. Please spend your money somewhere else

30 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Marcus, thank you for your feedback. We sincerely apologize for any disappointment during your recent experiences with our team. We have forwarded your feedback and a member of management will be assisting you further.

Rated 5 out of 5 stars

Service was really amazing

Service was really amazing. I really appreciated Nikko at the Houston Location. She really went the extra mile to help us make sure we were selecting the right diamond. Best part was that we never felt pressured to raise our budget. This honestly made Blue Nile the best jewelry company we have ever shopped at.

13 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations! We are so happy to hear your experience was amazing! Thank you for your kind feedback for Nikko as well.

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