Bestinvest Reviews 

1,411
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 130 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and free coaching sessions for providing clear, practical guidance on various investment options and portfolios. Consumers truly appreciate the patient, friendly approach of advisors who answer questions thoroughly without applying any annoying sales pressure. People note that the platform makes it easy to understand online tools and risk management without feeling rushed. Some reviewers were not happy with unexpected online account access issues and prolonged difficulties when trying to transfer their pensions smoothly. A few people also mentioned experiencing frustrating customer support interactions and unhelpful communication channels when attempting to resolve technical problems.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that advisors are approachable, polite, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising advisors for being... See more

Service

Consumers find service to be positive and helpful, particularly praising the investment coaching sessions.... See more

User experience

Clients share positive opinions on user experience, highlighting helpful coaching sessions and clear... See more

Product

Customers had ambiguous experiences with product, highlighting helpful explanations of available offerings... See more

Reviews shaping this summary

Rated 4 out of 5 stars

As an investor who is definitely still learning it’s really useful to talk to someone knowledgeable and to be able to float different scenarios and options. Sam is very patient and able to communi... See more

Rated 4 out of 5 stars

Good sounding board for strategic change in investments to suit older age. Good listener, without a fixed agenda and suggested ideas to research and persue . The follow up email contained very gener... See more

Rated 4 out of 5 stars

Sam gave me a very good insight into international markets and the 3 stocks and shares portfolio products Bestinvest offer and the associated risks and their fees. He was patient, did not make me feel... See more

Rated 4 out of 5 stars

Good discussion of options I could consider as I switch from perm employment to a mix of drawing pensions and interim work. No hard sell and a worthwhile call.


Company details

  1. Investment Service
  2. Investment Company
  3. Non-Bank Financial Service
  4. Pension Fund
  5. Retirement Scheme Provider

About Bestinvest

Written by the company

We’re Bestinvest, and for over 35 years we’ve been championing investors who manage their own money.

You’ve worked hard for your money. Bestinvest it.

Free coaching
Our Coaches can help with your investment goals. All for no charge.

Great value
At Bestinvest our service fees are never more than 0.2% for Ready-made Portfolio investments or 0.4% for other investments. Share dealing is just £4.95 a trade!

Invest how you want
Explore our huge range of quality investments with our powerful investment search tool. Browse expert fund factsheets alongside our free excellent resources including our investments explained learning hub. You can do it all yourself and call on expert support whenever you want.

Or you can pick a Ready-made Portfolio . Each one is managed by the pros at Evelyn Partners, our parent company. Still one of the cheapest ways to have your money looked after by the experts. And a straightforward way to invest!

Expert insights
Stay up to date with the latest market news. With fund factsheets, guides and articles you can learn everything you need to power your investment decisions.

Remember: the value of your investment can go down as well as up and you can get back less than you originally invested.

Contact info

4.2

Great

TrustScore 4 out of 5

1K reviews

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4.2

All reviews

(1,411)

127 reviews in the last 12 months

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Rated 2 out of 5 stars

BestInvest isn't the best after all

Most of the reviews here seem to be focused on the coaching, which I can't comment on as I haven't used. However, I have been using BestInvest as a platform for several years and don't rate it very highly. Fees are higher than the likes of ii and InvestEngine, and I find customer service to be sorely lacking. It sometimes takes weeks for them to respond to a simple question, by which time, it is no longer relevant. I am in the process of transferring my funds to another provider as I don't have much faith in BI.

28 February 2026
Unprompted review
Bestinvest logo

Reply from Bestinvest

Hi Miss J,

Thank you for taking the time to leave us a review and I'm sorry to hear that you have not been happy with the service.

As mentioned in my email, we've passed on feedback to the relevant teams regarding this. Please just let us know if you need help with anything else.

Thanks,
Connor

Rated 5 out of 5 stars

The coaching session I had with Melissa…

The coaching session I had with Melissa Baldwin was very useful. I wanted to find out ways to decide whether to use funds from my investment account or from my ISA account. She discussed the pros and cons of withdrawing funds from each, and she explained how or if capital gains tax would apply. I learned plenty from the session and feel more confident about making the decision that is right for me.

24 February 2026
Unprompted review
Rated 4 out of 5 stars

I had a coaching session with Marc

I had a coaching session with Marc Fryer, having completed BestInvest's online pre-session questionnaires. I thought he had a good client manner, was down to earth, explained what could be achieved via coaching as well as via investment guidance for clients (Best Invest no longer provide portfolio reviews) and the session was useful in that it has galvanized me into acting on underperforming shareholdings I have with this platform.

23 February 2026
Unprompted review
Rated 4 out of 5 stars

Had a chat with Harry regarding…

Had a chat with Harry regarding investing, myself being a novice, therefore a bit nervous. He listened to my concerns and understood my lack of knowledge and gave me good advice and tips which I found very useful.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

The benefits of Coaching from Bestinvest

My Coaching session with Samuel Dam was extremely helpful. Without giving 'advice', Sam helped guide my own thoughts for decision making. And this was all done in a professional and very friendly manner. When I review my finances, such discussion and opportunity to check thoughts, ideas and plans is invaluable. Thank you!

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Customer service has bypassed this…

Customer service has bypassed this company. People are pleasant on the phone but never come back to you. I transferred two pension which were sent from SJP, who sent wrong splits, once right splits were sent Bestinvest have spent two weeks adjusting them and they are still wrong. They never respond after saying they will come back to you.

The coaching is excellent, but that’s where it ends.

I raised an official complaint and was passed to a manager of Bestinvest and once you deal with him you will understand why they have appalling customer service. He rarely responds to calls or emails.

The platform is good on the face of it, but there is obviously a lot of back end manual processing for transactions.

12 February 2026
Unprompted review
Bestinvest logo

Reply from Bestinvest

Hi Charlie,

I'm very sorry to hear about the problems you had with your accounts.

As I mentioned in my emails, we have fed this back to the relevant teams and will keep you updated on your SIPP accounts.

Thanks,
Connor

Rated 5 out of 5 stars

Efficient, helpful service

Was pleasantly surprised to see this service offered, no charge and no commitments (as an existing customer). For me it was a good chance to bounce ideas about and assist me in solidifying my strategy. The booking and meeting setup was very efficient, the advisor friendly and knowledgeable. A summary of our discussion was sent to me afterwards which was a nice touch. Would definitely recommend.

5 February 2026
Unprompted review
Rated 4 out of 5 stars

Informative

Colin Murray was friendly, supportive, informative. No hard sell - time to reflect and consider options

30 January 2026
Unprompted review
Rated 5 out of 5 stars

I used Bestinvest's free coaching…

I used Bestinvest's free coaching service for the first time the other day, and found it really helpful. The response (by Melissa) was rapid, starting with a phone call, followed up by a detailed email which together answered nearly all of the questions I had raised.

29 January 2026
Unprompted review
Rated 5 out of 5 stars

Coaching Session

I contacted Bestinvest to request a session with one of their coaches regarding planning for my retirement. The session was arranged promptly via a Teams meeting with Marc a Financial Planning and Investment coach who was very professional, friendly and informative. Marc answered all of my questions clearly and explained everything I needed to know. He also provided further useful information after the session.

19 January 2026
Unprompted review

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