Avery UK Reviews 

18,054
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 756 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of products, including print and materials, often exceeding expectations. Many highlight swift and efficient delivery, with orders frequently arriving quickly or ahead of schedule. The ordering process is often easy to use, and people appreciate the helpful service and clear design tools. However, some customers noted significant delivery issues, including delays, non-delivery of express orders, and transit damage. A few also felt product quality was occasionally poor, citing problems like labels tearing, misaligned printing, or cut-off designs. Additionally, some reviewers were unhappy with customer service regarding order cancellations or lack of communication about printing issues.

What people talk about most

Product

People report positive experiences with product quality, often praising the great quality labels, stickers,... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many praising the swift and quick delivery... See more

Quality

Clients share positive opinions on quality, with many reviewers consistently praising the great quality of... See more

Service

Consumers find service to be positive, often describing it as helpful, friendly, and professional. Reviewers... See more

Order

Customers consistently note positive experiences with order, highlighting the ease of the ordering process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Prompt service, good quality product. Met all expectations except delivery packaging; an enormous box with product rattling around in the bottom and space stuffed with screwed up paper. Take an examp... See more

Company replied

Rated 5 out of 5 stars

Friendly customer service, including shout outs on socials, good quality business cards, well packaged. Quick delivery and a fair price. Thanks Avery UK - Joel, Brass Beats Collective

Rated 5 out of 5 stars

From never attempting to design my own label to the labels arriving even better than I envisaged. It is testament of how easy the site was to navigate, with a little help from AI I managed a great res... See more

Rated 5 out of 5 stars

Excellent quality printing. Probably a fraction more expensive, but very good quality teeny 15mm QR code stickers. Noone else was offering this size, and I was worried that they'd be too small to re... See more

Company replied



Company details

  1. Sticker Manufacturer
  2. Custom Label Printer
  3. Digital Printing Service
  4. Prints and Signs Store
  5. Print Shop

Written by the company

Our labels play a vital role in your world. We appreciate the needs you have and we're here to help you organise, elevate and communicate. We are more than a label company, but labelling is in our DNA. Our blank printable labels, print service and free design and print software all evolved out of our passion for innovation. Whether you're using our custom printed labels to power up your small business or organise your home. We've go the labels for you.

Avery

Written by the company

Quality you can trust
Avery has over 90 years of experience in the label industry. All of our products are made to the highest Avery specification in the UK. Design your product for free and get it delivered with no hidden or surprise costs!

Satisfaction guaranteed

If you're not happy, we're not happy

Contact us (for free!) if you are not happy with the quality of your delivered Avery product.

Contact info

Looking for great labels & stickers?

Avery has a huge range of materials and shapes to personalise & design

4.5

Excellent

TrustScore 4.5 out of 5

18K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 72% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(18,054)

741 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Giving 1 star as I can’t give zero

Giving 1 star as I can’t give zero. I tried to order some custom postcards and business cards. The customer service was awful and I ended up cancelling after a week of slow back and forth emails. I ordered from a competitor and I had my items within 2 days!

8 July 2026
Rated 1 out of 5 stars

Useless software, unclear suitability on package. Thumbs down to Avery

I bought some labels to stick onto garments for an event I was organising. I chose the 'fabric'-type labels as these seemed most suitable. I was unable to use the 'Word' template as some labels needed to be portrait and some landscape, so Avery advised me to use their own software to produce the labels - all of which were different. This software is absolutely useless, buggy, time-consuming and horrible to use. Once my labels were created - all 80 of them - I printed the first sheet on my inkjet printer and the printing was horribly blurry. I phoned Avery and was told that these labels are for laser use only. On looking at the box, it did say 'laser' in small type at the bottom of the package. Avery told me I 'should have' bought from them (I bought them from Amazon). I don't see this would have made any difference as it's not clear at all that these labels are for laser use only. As I had already used a sheet I couldn't return them to Amazon. Avery's customer service seemed to think it was MY fault as I should have been more careful in my choice of labels. I had to drill deep on Amazon's description to discover they were only useful for laser printing, and Avery's description wasn't much clearer. This is appalling and to blame ME for not consulting Avery and buying from them is unacceptable. Avery: Kindly put 'LASER ONLY' in large type on the front of the package, avoiding customers wasting time and money. I eventually got my labels produced by a local printer who had a colour laser printer, very many thanks to this kind man. No thanks whatsoever to Avery, whose policy is clearly 'blame the customer for everything'. EDITED following Avery's response: Sorry but it's not at all obvious to me (a normal, reasonably intelligent user) that certain labels are not suitable for inkjet printing. And to put the record straight I did not at any time ask for a refund (particularly as I bought the labels from Amazon), I merely pointed out that as I had used one sheet of labels I wouldn't be able to return to Amazon for a refund. Obviously the people at Avery can't be bothered to read a review properly and respond appropriately. The entire purpose of this review is to make people aware that they need to check what type of label is suitable for the printer they have. I believe I have achieved this.

2 July 2026
Unprompted review
Avery UK logo

Reply from Avery UK

I am sorry to hear that you have experienced an issue with the labels you purchased through Amazon.
Unfortunately, we are unable to control how third-party sellers choose to market or describe our products on their own storefronts. Our standard packaging clearly indicates, using colour coding across the pack, which printer types the labels are suitable for. However, I appreciate that you may feel this information was not sufficiently clear in your particular situation, and I apologise for any frustration caused.
I am confident that our advisor was not suggesting that the issue was your fault. Their intention would have been to understand the problem, guide you through the troubleshooting process, and help determine whether the labels could be used successfully with your equipment. However, printer compatibility is an important factor, and where a product is not designed for use with a particular printer type, our ability to resolve the issue may be limited.
As the labels were purchased through a third-party retailer, we are happy to provide advice and support to help identify and resolve any issues where possible. However, we are unable to offer refunds, replacements, or corrective products for purchases made through third-party sellers. In such cases, any request for a refund or replacement would need to be directed to the retailer from whom the product was purchased.
We apologise for any inconvenience this has caused and appreciate your understanding.

Rated 1 out of 5 stars

Used Avery in the past and decided to…

Used Avery in the past and decided to go back to them, however had a bad experience this time. Spent a significant amount of money on various labels, some were better quality than others, the print quality was decent however one part of the order was in vinyl. The stickers were fused to the paper so could not be used, the print for the font was supposed to be black but looked brown also big black marks across the sheet. Fair enough, we all can make mistakes. Manufacturing error. Trying to get the issue resolved was a massive challenge. Rang customer service the phone lines were down. Emailed received no response. Rang again and was emailed asking for specific photos of the order. I sent these, no update. I needed these for a trade show so was becoming anxious. 4 or 5 days go by where I had to chase again. One lady Verity was helpful and tried to help me to the point where I made another order for a last minute product. When I received the tracking info I thought it was for my urgently needed reprint but no it was for the new order.
Missed the trade show and finally today UPS notification to say being dispatched tomorrow. Terrible. Passive aggressive attitude and very confusing website. Literally 2 websites. That’s the end for me. Vista Print have excellent customer service instant support and much better quality products. No quibbles and their website is very easy to use. Avery are outdated and expensive, slow and the quality is just ‘ok’ not anything that justifies the prices. Can’t recommend and won’t be using again. One other point, they use UPS as a courier, good luck waiting in all day because you have to literally google your find out how to instruct them to leave in a safe place or you won’t get your order as a signature is required. The time slots are not allocated so you are left to guess until the last minute when you finally get a slot. It’s unreasonable to expect customers to wait in all day, but again, a reflection of Avery’s inability to move with times.

13 July 2026
Unprompted review
Avery UK logo

Reply from Avery UK

Thank you for taking the time to provide such detailed feedback. I am truly sorry to hear about your recent experience, particularly as you chose to return to Avery based on positive experiences in the past.
First and foremost, I apologise for the quality issues you encountered with your vinyl labels. Labels that cannot be separated from the backing paper, unexpected print colour variations, and marking across the sheets are not the standard we aim to achieve. I completely understand your frustration, especially given the importance of these products for an upcoming trade show.
I am also sorry that resolving the issue proved so difficult. Delays in contacting us, having to repeatedly chase for updates, and the lack of clear communication regarding the status of your replacement order would understandably have caused significant inconvenience and anxiety. While we do sometimes need photographs to investigate print quality issues, we recognise that this process should be managed promptly and with clear communication throughout.
I appreciate your comments regarding Verity and will ensure your positive feedback is passed on. It is encouraging to hear that she made genuine efforts to assist you, even though the overall outcome fell short of expectations.
I am particularly disappointed to learn that the replacement did not arrive in time for your trade show. We understand how critical deadlines can be for business events, and I appreciate how frustrating it must have been to miss that opportunity while waiting for a resolution.
Your comments regarding our website, customer service experience, pricing, product quality, and delivery arrangements have also been noted. Customer feedback, both positive and negative, is invaluable in helping us identify areas where improvements are needed. While courier services and delivery procedures are managed in partnership with external providers, we recognise that customers ultimately judge the experience as a whole.
I appreciate that this experience has led you to lose confidence in our products and services. While I regret that we have fallen short on this occasion, I would like to thank you for bringing these issues to our attention. Please accept my sincere apologies for the inconvenience and disappointment caused.

Rated 5 out of 5 stars

Superb quality labels!

I placed a repeat order on 6th July - it's just been delivered on the 9th July! Super high quality labels, at a really keen price. Well done (again) Avery - I'll be back!

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Wedding Invites

Excellent company! Have used in the past for labels, but used more recently for our wedding invitations. We opted for A6 double sided postcards and they were everything we hoped for and more! A very crisp, professional finish and we received many compliments! Fast delivery and such a reasonable price compared to leading popular invite/ card printing companies! We will be using them for thank you cards too!

29 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

I had an order that was last minute, and after contacting Avery about its arrival, I spoke to Lana who was the most helpful. She made sure my order was progressed and delivered just in time for my wedding. Thank you for your help!

23 June 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look