American Family Insurance Reviews 

1,766
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 900 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the friendly local agents are exceptionally helpful, patient, and truly knowledgeable when guiding them through various coverage options. People also deeply appreciate the prompt responses, clear explanations, and overall smooth assistance when setting up new insurance policies. Some reviewers were not happy with unexpected costs, mentioning that certain policy rates or life insurance prices turned out to be significantly higher than initially anticipated. A few consumers also noted frustrations regarding difficulties and communication issues when trying to reach support staff over the phone.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, knowledge, and dedication. Reviewers... See more

Customer service

Reviewers mention positive feedback about customer service, noting that agents are patient, responsive, and... See more

Service

Customers consistently note positive experiences with service, highlighting that agents are helpful,... See more

Price

Clients share ambiguous opinions on price. While some reviewers reported saving money with great rates and... See more

Response time

People report positive experiences with response time, highlighting prompt answers and quick communication... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persisten... See more

Company replied

Rated 4 out of 5 stars

As a first time customer, my experiences with Mitch Cohen and his boss John Palladino have overall been quite good. Glad I moved away from the previous agent I had at Goosehead Insurance where they he... See more

Company replied

Rated 5 out of 5 stars

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that... See more

Company replied

Rated 5 out of 5 stars

Buying Insurance is hard but both of these fellows,Jedidiah & Mark @ the Mark 'Cat' Keller Agency made it very much easier & were great to work with. Both of these fellows were very patient with us &... See more

Company replied


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
Couple browsing AmFam together on their phone

Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(1,766)

907 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Good and helpful

11 November 2025
American Family Insurance logo

Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 1 out of 5 stars

Not even worth 1 star

Not even worth 1 star. Guess that is as low as i can go. Called these guys with a referral from costco. They had me cancel my current insurance to get a little better coverage at a cheaper price. A week later i receive a cancelation notice due to my roof buckling and/or lifting. I had a brand new roof put on 3 years ago. Can't find any damage to the roof anywhere. No explanation from these turkeys other than they said it was legit. I guess they screw American families instead of work with them. Absolute garbage

1 May 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

Tabitha was great

Tabitha was great! She worked with underwriting and resolved my issue in one phone call!!

14 November 2025
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Marcia is always great to work with

Marcia is always great to work with! Thanks for helping me!

17 April 2026
American Family Insurance logo

Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 2 out of 5 stars

Double check for security

Customer service: I did receive help and a good understanding what and why the premium did not match what I was quoted prior.
I was asked if I would like to pay my remaining premium and I did. Three hours later, I received a notice of a fraudulent charge on my credit card. Not thinking about security. I made a mistake reading off my payment information to the representative. A charge for Domino's in Illinois for $67.00, I live in Kansas. I refused the purchase and contacted my credit card company. I have been with American family insurance for almost 30 years and never dream, giving my payment information put me in jeopardy. This was not a coincidence. Always double check that your payment information is secure, even with a company that you have put trust in.
Mae in Kansas

29 April 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

The Dustin Brown Agency LLC in Walla…

The Dustin Brown Agency LLC in Walla Walla, Washington is amazing! Danika Hankins was the representative who helped me, and she was incredibly knowledgeable—sharing insights about insurance that I wasn’t aware of before.
I realized my previous insurance company wasn’t truly looking out for my best interests, but Danika made sure everything was set up correctly and found me great rates. She made the entire process quick, easy, and stress-free.
I highly recommend Danika and the Dustin Brown Agency for anyone looking for quality insurance and excellent customer service!

5 May 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Craig! Thanks for taking a moment of your time to share your experience.

Rated 1 out of 5 stars

Keep looking!

Whatever you do, do not go here. They take advantage of loyal, long-time customers and count on people not checking their policies.

We have been with Leo for over 15 years. Today I reviewed my homeowners insurance and was absolutely disgusted by what we were being charged. I was quoted less than half of their price elsewhere, with a $1,800 deductible instead of the $5,000 deductible they had us on.

I requested a call back and, of course, never received one. So I went to the office in person, and it was conveniently closed.

I will be filing a complaint with the Kansas Insurance Department and any other agency necessary once I receive the information I requested.

Do not trust these people. Review your policy, get other quotes, and don’t assume loyalty means they are taking care of you. In my experience, they will gladly overcharge you and hope you never notice.

5 May 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi Heather. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 1 out of 5 stars

This company is predatory in its…

This company is predatory in its practice. I was trying to get a few quotes to shop around I’ve been with USAA for 25 years and rates have risen. I explained in detail my claim history and the house in first message, also explaining I need water and sump pump coverage. They messaged back all day long asking for things I had to take time and research - it took over 7 hours of back and forth messages to get a quote. When I finally got one it was twice as expensive as USAA and had NO water coverage bc they won’t cover people within 3 years of a claim even if professionally remedied. They could have said this within the first 5 mins but instead tried to sneak it through in the quote they gave me hoping I wouldn’t notice. USAA may have high rates but they are NOT predatory and dishonest like this company. Stay far away if you don’t have a cookie cutter brand news house and don’t want to waste an entire day for nothing.

4 May 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

Everyone is helpful

Everyone is helpful, knowledgeable, and polite. When I have questions they are answered.

8 April 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

The employees are helpful and easy to…

The employees are helpful and easy to reach. Jen has been very helpful and I appreciate it.

31 January 2026
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Lila! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

I love American Insurance the people…

I love American Insurance the people are awesome and I appreciate good people.

3 April 2026
American Family Insurance logo

Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 1 out of 5 stars

Brenan Rilea American Family Insurance Very Unprofessional!

I called my local agent's office, Brenan Rilea in Duluth, MN on 16 April 2026 at 10:01am, inquiring about a 17% increase of my renter's insurance policy premiums. An office assistant answered my call and after more than 5 minutes of asking about the increase, he just couldn't quite understand my simple questions. He then asked if I wanted to talk to Brenan and put me on hold. He then told me that Brenan would check into it and call me back. It's now five days later and I have not been contacted. The insurance agency used to be headed by Rockne Johnson for decades and he and his office staff were always extremely knowledgeable, professional and prompt. This policy has been active since the 1970's and I am not pleased with how unprofessional and clueless the individual who answered my call was and his telephone skills were horrendous; It was like talking to a brick wall! I will be shopping around for other insurance companies as I've been a USAA and Progressive member and used both for my auto insurance insurance needs in the past.

16 April 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi David. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

Mike Grezenia's agency is fantastic

Mike Grezenia's agency is fantastic. Julie, the assistant in the office is superb. And Mike himself equally superb. The cost is reasonable and the benefits of having this agency this company standing behind me is most comforting. Each of these people Mike and Julie are professional kind and I know they are there for me for my insurance needs. And I can rest easily knowing that they are standing behind me.

7 February 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Sandra, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 1 out of 5 stars

Incredibly rude...multiple agents.

15 April 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

Wonderful experience

Wonderful experience

24 March 2026
American Family Insurance logo

Reply from American Family Insurance

Hi John! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

Rated 1 out of 5 stars

A friend's home insurance premium was…

A friend's home insurance premium was misappropriated to the wrong account. The policy was canceled with no warning. This 68 y/o widow was treated like a nuisance by amfam.
She had to buy a new policy. Then once the error was found, they refunded her money in the form of a check made out to her dead husband! They are not just incompetent, but cruel as well! Do not do business with these clowns!

4 April 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look