American Family Insurance Reviews 

2,041
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,134 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and local agents for being extremely helpful, patient, and knowledgeable when explaining policy changes. People truly appreciate the seamless user experience and personalized customer service when setting up their home and auto insurance plans. However, some people mentioned unexpected rate hikes, pricing concerns, or minor issues with billing details after completing their switch. A few consumers also noted frustrations regarding delays with policy paperwork and reaching live support through automated phone systems. Reviewers sometimes felt that rates could be more competitive compared to other providers in the market.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting helpful, professional, and... See more

Customer service

Reviewers highlight positive aspects of customer service, describing agents as patient, professional, and... See more

Service

Clients share positive opinions on service, noting that working with the team is easy, simple, and efficient.... See more

Price

Consumers find pricing experiences to be mixed, with many reporting significant savings compared to previous... See more

User experience

People report positive experiences with user experience, highlighting seamless and easy interactions when... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with agent Rebecca Wakefield from the Jewison Agency in Mankato, Mn. She was courageous and above all, she LISTEN! Yes, we saved money by joining American Family Insurance for our home but th... See more

Company replied

Rated 5 out of 5 stars

While I enjoyed working directly with the corporate office staff to purchase my first insurance policy with American Family, through the Costco Connect program, this last cycle I called a local Am Fam... See more

Company replied

Rated 5 out of 5 stars

Dave Pierce in Bonner Springs Kansas was why my mother decided to change her insurance. Dave is a very pleasant person in conversation. Dave is professional and knowledgeable with his insurance busi... See more

Company replied

Rated 5 out of 5 stars

Me and the wife just switched over to American Family Insurance recently and the agent Ryan Bluhm was a really great help in breaking down all about the policies for my cars and home insurance. He rea... See more

Company replied


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
Couple browsing AmFam together on their phone

Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

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4.5

All reviews

(2,041)

1,165 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Everything with the team went…

Everything with the team went seamlessly! It’s been a great experience! Thank you!

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 5 out of 5 stars

After over 30 years with our prior…

After over 30 years with our prior insurance carrier we decided to check competitive company rates and coverage. American Family Insurance was very competitive so we made the move. Our agent was very helpful and professional. We are glad we made the move.

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

Rated 5 out of 5 stars

My agent Tyler Korbas

My agent Tyler Korbas! He really is the best and his customer service is excellent!!

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for trusting us to protect your dreams, Heather. We appreciate you and your feedback!

Rated 5 out of 5 stars

Our Agent looked at everything to…

Our Agent looked at everything to reduce our premium and those that made sense for us. We are saving $2100/yr for 2 cars and home over the previous company we were with. All agents at American Family are friendly, nice and return calls in a timely manner. JS

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 5 out of 5 stars

My experience with Joyce was the most…

My experience with Joyce was the most positive and helpful interaction that I’ve had with an insurance agent to date. It felt very personalized and I did not feel pressured into buying services and she was patient in educating me with options.

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

Wow, thank you so much for your kind words! Have a great day, Kreischer!

Rated 5 out of 5 stars

Working with agent Rebecca Wakefield…

Working with agent Rebecca Wakefield from the Jewison Agency in Mankato, Mn. She was courageous and above all, she LISTEN!
Yes, we saved money by joining American Family Insurance for our home but that wasent the only reason, Rebecca truly cared for our price of mind. Our auto insurance will expire November 1, that coverage will be transferred to AmFam.

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Made a call

Made a call. Received quote quickly and price was half of what I was paying for car insurance.

20 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 5 out of 5 stars

Home and auto

Nick took the time to customize our home and auto insurance to fit our needs!

19 August 2026
American Family Insurance logo

Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 5 out of 5 stars

5 star...great service

Mike is great to work with. Very patient, answers all your questions and delivers as promised.

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

We're so grateful for your feedback. Thank you for taking a moment out of your day to get back to us, Mike!

Rated 5 out of 5 stars

Nick at the Boone office was very easy…

Nick at the Boone office was very easy to talk with and explained everything in great detail in a way that I could understand he was fabulous! The price was lower than the company I was with which was another plus good customer service and a good price was a win win for me.

19 August 2026
American Family Insurance logo

Reply from American Family Insurance

Hi, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 5 out of 5 stars

They were great people to work with and…

They were great people to work with and they’re always there if you need something

19 August 2026
American Family Insurance logo

Reply from American Family Insurance

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

Rated 5 out of 5 stars

Representative was very cordial

Representative was very cordial, professional, and spot on in his explanations of coverages.

19 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Greg.

Rated 5 out of 5 stars

The company rep was a well-mannered

The company rep was a well-mannered, knowledgeable professional. He explained the policy details and completed my request promptly. Nice gentleman. I will definitely recommend him to my friends and relatives.

19 August 2026
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Josie! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

The claims adjuster

The claims adjuster, Christopher Marczak. The agent, Willie Brown.

16 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 4 out of 5 stars

I appreciate how I was able to

I appreciate how I was able to customize my plan to my specific needs. But, I wish I had heard back from an agent, as the website indicated, before I signed the agreement.

18 August 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Ann! Thanks for being our customer. We appreciate your feedback!

Rated 5 out of 5 stars

CJ was great to work with

CJ was great to work with

15 August 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

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