I have purchased some posing shoes. They have arrived with a significant number of crystals falling off. Offered me a partial refund as an option. Grateful for option but responses could be a bit quic... See more
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See what reviewers are saying
Outstanding customer service - messed up on my delivery address as didn’t notice that an old address had be auto-filled. Customer services altered that for me straight away and out of their normal ho... See more
The shoes are extremely good value for money and the customer service team are so kind and helpful, I explained what I wanted and they where able to find exactly what I was looking for. Would 100% rec... See more
Ordered Tuesday the 6th of August received Thursday the 8th of August. Incredible! Was able to live track via parcelforce also. The boots are Demonia Bear boots and are too die for. The absolute best... See more
Company details
Written by the company
The Alternative Footwear company, founded in 2001 almost two decades ago, bringing the young new up and coming brands like Pleaser shoes, Demonia, Ellie shoes and many more to the UK and Europe paving the way for many others to follow in our footsteps. Now recognised as the shining light for alternative shoes, The Alternative Footwear company continues to bring a vast range of sexy shoes, gothic and alternative footwear. Today, AF leads the market in bringing not only Pleaser USA and Demonia boots to our ever growning footwear lovers door, but many new exciting ranges.
Contact info
Ramsbottom, BL0 0NE, RAMSBOTTOM, United Kingdom
- 01706829955
- sales@alternative-footwear.co.uk
- www.alternative-footwear.co.uk
4.6
Excellent
219 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Resolved issue
I have purchased some posing shoes. They have arrived with a significant number of crystals falling off. Offered me a partial refund as an option. Grateful for option but responses could be a bit quicker.
16 March 2026
Unprompted review
Gorgeous shoes
Gorgeous shoes, sturdy and durable love love love them 🤩 will be ordering off here again
24 February 2026
Amazing
The shoes are extremely good value for money and the customer service team are so kind and helpful, I explained what I wanted and they where able to find exactly what I was looking for. Would 100% recommend, they truly are amazing 😊
20 February 2026
Unprompted review
Came a few days earlier than expected
Came a few days earlier than expected. These are a birthday present for my daughter
28 January 2026
Great business
Great business; high quality products, fast delivery and superb customer service. Thank you .
5 January 2026
Unprompted review
Brilliant Customer Service
This is the first time I have ordered from this company and they went above and beyond to help me get a pair of shoes that I needed really quickly.
Would recommend and can’t thank them enough for their help.
10 December 2025
Unprompted review
Fast service
My latest purchase was in a BlackFriday sale. This company didn't disappoint again, the delivery was very fast and the boots arrived in top condition. I would definitely recommend buying from here. I've never had to return, so make sure you check your shoe size and you won't be disappointed.
28 November 2025
Reply from Alternative Footwear
We really appreciate your kind review about your Electra 3028 boots! It's great to know you were happy with the fast shipping and the excellent condition of the boots. Thanks for recommending us! 💜🤗
Reply from Alternative Footwear
We appreciate your feedback! It's great to know that you found the Dolly 09 sandals to be beautiful, fit perfectly, and are really comfortable. 💜🥰
Great products, good customer service
I was recommended to go for a bigger size and unfortunately was the wrong decision however the quality of the product and the customer service I have received has been great. Will likely purchase again at another point.
28 October 2025
New boots
The postage for these items was fast and the items came as requested. Unfortunately after wearing them for an hour the heel tips became damaged. I contacted the company and they discussed what options were available to me. Very satisfied with the overall outcome amd the boots are really comfortable. I will definitely recommend them to others
28 September 2025
Boots arrived they were amazing but…
Boots arrived they were amazing but just a little too small for me. Customer services were amazing and helped straight away for me to return for refund.
Very pleased with overall process very quick and helpful ☺️
Thanks
28 September 2025
Reply from Alternative Footwear
We appreciate your review! It's unfortunate that the boots were too small, but we're pleased to know that our customer service was of assistance. We're always here to help! 💜
Great store!
Great company! First time ordering and had awesome shopping experience. Customer service is very responsive and helpful! The shipping was quick and the shoes are lovely :) I will definitely come back and buy more shoes in the future. Thank you x
10 September 2025
Unprompted review
Reply from Alternative Footwear
Thanks a ton for your review! We're so happy to hear that you found our customer service to be very responsive and helpful! The shipping was quick, and the shoes are lovely! :)
We can't wait to see you again soon 💋
my shoes were in perfect condition and…
my shoes were in perfect condition and arrived faster than anticipated!
27 August 2025
Reply from Alternative Footwear
We really appreciate your kind words! It's fantastic to hear that your shoes were in perfect condition and arrived sooner than you thought! 💜
Awesome Service
Ordered two pairs of Demonia shoes, I'm super happy with the service and delivery. It was really quick!
4 September 2025
Unprompted review
Reply from Alternative Footwear
Thanks a lot for leaving your review! We are so delighted to learn that you are really happy with the service and delivery, and that it was super quick! 💜
Speedy delivery great quality
Speedy delivery, shoes fit perfectly so happy with them
25 August 2025
Reply from Alternative Footwear
Big thanks for sharing your thoughts in a review! We really appreciate it, and we look forward to seeing you again soon!
Reply from Alternative Footwear
We really appreciate you taking the time to write a review! Thank you, and we hope to see you back again soon!
Reply from Alternative Footwear
Thanks for your review! We really value it and hope to welcome you back again soon!
Don’t recommend
Placed an order, had zero emails but money was taken 7 days ago, no response from customer service and I’ve called and left 10 messages.
Never again.
4 July 2025
Unprompted review
Reply from Alternative Footwear
Hello Julia,
Thank you for taking the time to share your review; we truly value all feedback as it helps us enhance our services. Regarding your order, it was placed on Saturday, August 2nd at 00:20, with an expected delivery window between Tuesday, August 5th and Wednesday, August 6th. We have responded to your messages and discovered that the reason you did not receive any emails was due to an error when you entered your email address.
The calls you made were not answered because they were made over the weekend, and before we opened on Monday.
Your order was shipped on the earliest possible date, which was Monday, August 4th, and it was delivered to you on Tuesday.
We first received a message from you on Tuesday at 11:47, and we replied at 11:53.
We apologize for any disappointment you may feel, but we are uncertain about what more we could have done for you.
The BEST place to go for footwear
Amazing website that's very user friendly. I was able to locate the boots that I've been trying to find within seconds of searching on the store. Ordering was very quick and simple, with Alternative Footwear maintaining contact throughout the delivery process and giving tracked delivery as standard. Would highly recommend
29 November 2024
Unprompted review
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