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Rated 5 out of 5 stars

Maybe I’ve been lucky looking at other reviews, but on the two occasions I’ve ordered from them, the items have arrived correct & in a timely fashion. Soles are good quality & make my heels more comf... See more

Rated 1 out of 5 stars

Do not buy ftom this company . Ordered insoles beginning of July . Sent various emails and phone calls and seems like they give same excuse awaiting shipment . Endorse high heel insoles by using a hig... See more

Rated 1 out of 5 stars

Do not order from this company. They dont respond to emails about orders that have been outstanding. I needed these insoles & have been let down. There is no other way of contacting them & my order wa... See more

Rated 1 out of 5 stars

I placed an order many many weeks ago, as I heard nothing from them, though they took my money straight away, but have heard nothing further from them. I emailed several times cancelling my order and... See more

Company details

  1. Shopping & Fashion

Information provided by various external sources

Luxury women's insoles for high heels or flat shoes. Coloured Italian leather and premium padding. Made in London.


Contact info

2.2

Poor

TrustScore 2 out of 5

149 reviews

5-star
4-star
3-star
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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Maybe I’ve been lucky…

Maybe I’ve been lucky looking at other reviews, but on the two occasions I’ve ordered from them, the items have arrived correct & in a timely fashion.
Soles are good quality & make my heels more comfy to wear.

15 May 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company. They dont respond to emails about orders that have been outstanding. I needed these insoles & have been let down. There is no other way of contacting them & my order was never despatched, no tracking, no notification. Absolutely disgraceful

5 March 2026
Unprompted review
Rated 5 out of 5 stars

Bride Insoles

I ordered 3 pairs of insoles on 1 March 2026 for my daughter's wedding and hen party (one Bride, one Bride to be and one Mother of the Bride) and they were delivered today 7 March 2026!
My daughter loves them and now has her 'something blue' and something old, as the Bride insoles come with a sixpence 👏
Thank you for the speedy delivery

7 March 2026
Unprompted review
Rated 1 out of 5 stars

SCAM, DO NOT TRUST THIS COMPANY

If I could give this company zero stars I would. I made a purchase online 2 months ago. After a few weeks went by and I had not received a shipping confirmation e-mail I reached out to them via e-mail. You cannot call them because they do not have a phone number. After several weeks of e-mailing and asking for an update I threatened to call the authorities, file a fraud claim with my bank, and leave a nasty review. The owner e-mailed me back within 10 minutes claiming she processed a refund and would be shipping out my order that afternoon and I could expect to receive shipping details shortly. 24 hours later and I still didn't have a refund or shipping details. I have filed a fraud claim with my bank to get my money back and I have reported the website to ScamAdviser.com and I am in the process of filing a report with the police in London. After reading all these reviews and comments on instagram of other people experiencing the same thing for years it is time someone try to stop them from being able to do this to other people.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

If I could possibly give no stars I…

If I could possibly give no stars I would; teuly shocking non existant customer service, really wish I had read reviews before placing an order,
I have sent 2 emails and an instagram DM enquiring on my lost order, absolutely nothing back! They have taken payment but no delivery!

22 November 2025
Unprompted review
Rated 1 out of 5 stars

Awful product and awful customer…

Awful product and awful customer service. The dark dye from the insole stained three pairs of my socks. Rachel in customer service told me it was a dye that hadn’t used before and offered to send me a new pair of insoles with a different dye but I received nothing and they haven’t bothered to reply to my emails. What a waste of money and time.

22 July 2025
Unprompted review
Rated 1 out of 5 stars

Appalling customer service

I had ordered a pair of insoles and I received a notification that it had been shipped on the 6th of August. A week went past and I received nothing. I wrote to them and after a couple days they replied that it had been delivered, attaching a picture of a door that's clearly not mine or my building. after few emails I suggested they re-send to a pick up point. To which they said yes. 10 days later (an a month from original order), still no news. Another 2 weeks after they get back to me apologizing and telling me they were refunding me and sending 2 pairs as a token of good gesture. They give me the link to track. I receive a notification that it had been delivered but when i went to the pick up point there was no trace of it. a week after i receive another notification that it had been delivered. Again, no trace of it at the pick up point and no way to get proof of delivery with the link Alice Bow sent. I sent two more emails and still no reply. They seem to have time to post stuff on IG but not to reply to customers.

6 August 2025
Unprompted review
Rated 1 out of 5 stars

so disappointed

so disappointed. I ordered these for my daughter's new mother in law, as a gift for the wedding and they showed up used and smelling like feet... the back is dirty and clearly can see where it was pulled by the wear. I don't know what to do now the wedding is in less than two weeks. I had such high hopes! Terrible that nobody did a quality check on these to make sure they were new.. how awful smelly feet crossed the ocean and still stink... shame on the person that wore them!

29 September 2025
Unprompted review
Rated 2 out of 5 stars

Amazing insoles, WORST customer service

These are amazing insoles, but I've had terrible experiences with their customer service. I had one order the was on back order and was never sent out and never refunded after I sent several emails. One order was never sent out and it took 4 months to finally get a response from someone and to issue a refund. I'd really like more of these products but I'm afraid it will be just a waste of money and I'll never receive the product.

12 September 2025
Unprompted review
Rated 1 out of 5 stars

What’s happened to Alice Bow?

Two years ago, I placed several orders for insoles and experienced prompt, efficient service. At the beginning of August 2025 I placed an order for my daughter’s ’something blue’ personalised insoles. I’m still waiting to receive them and the wedding is in a couple of weeks! I’ve emailed repeatedly and messaged on Instagram but have had no response at all. I’m so disappointed and will definitely not use this company again.

UPDATE 11-09-25
Today, at last, my ‘something blue’ order arrived so I’m grateful for that. I think that if the Alice Bow customer service communication was better it would avoid some of the negative reviews. Over 5 weeks is a long time to wait but the occasional update would be appreciated and smooth things over somewhat!

5 September 2025
Unprompted review
Rated 1 out of 5 stars

Rubbish experience!

Such poor, bad, rubbish customer experience.
Ordered a pair of insoles. They were packed in a small box not sealed (no tape, nothing). Box arrived empty with an excuse note from USPS (basically they knew they had lost the product). Customer service offered to ship them back but NOTHING and since then, they are ignoring my emails. Here are my 32 USD flying away in the wind. DO NOT BUY FROM THEM.

19 July 2025
Unprompted review
Rated 1 out of 5 stars

NOT RECOMMENDED

Have been trying to contact them numerous times via email about a return/query but no response. Really disappointed. Certainly would NOT recommend.

29 July 2025
Unprompted review
Rated 1 out of 5 stars

AVOID

rotten company that takes your money but doesn't send the order out and does not respond to emails. AVOID AVOID AVOID

19 July 2025
Unprompted review
Rated 1 out of 5 stars

Awful

I was recommended to buy these. No email to say item had been dispatched. I have been emailing for over a week to find out where to return my insoles as they were not suitable for the shoes I had for my son’s wedding, No reply to any of them. The websites states you must email to arrange a return, not sure what else I can do. Disgusting business practice.

2 July 2025
Unprompted review
Rated 5 out of 5 stars

These are my all time FAVS!!

These are my all time FAVS!!! Of course they are incredible in heels which I hate wearing! They truly do make those torture devices “the high heel” tolerable for me. No joke! The true test was adding them to my Nikes for a 10 hr day at Disneyland! Half way thru the day when normally I’d be in agony ( in the same Nike’s) I noticed my feet and legs felt great! I stayed in perfect comfort the rest of the day and happily closed out the park w my littles! Run dont walk….run to their site! You wont be disappointed! Thx Alice Bow!

19 October 2024
Unprompted review
Rated 5 out of 5 stars

Impressive and outstanding customer service

I received my order of confirmation from Alice bow, after 5 days - there is no deliver notice. I contacted Alice bow via the email. Then an email informing me that their embossing machine has broken, so I have to wait. I wrote to Alice bow that I am an elderly with terminal cancer, I don't care about the emboss, just send me the insoles (my order), I will be very happy. Surprise! Alice bow sent me an extra 3 pairs of insoles (one of which are shearling!) with an handwritten note (apologised for the delay). This is unexpected and outstanding customer service! Jade and Rachael are extremely thoughtful, caring and responsible staff.

25 September 2024
Unprompted review
Rated 1 out of 5 stars

DO NOT USE

I have not received any goods and they do not respond to my chasing emails. This company is a CON - DO NOT USE THEM.

2 August 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic products and great customer service.

I bought a pair of these and was so impressed that I ordered a further 3 pairs. There was a small problem with the 2nd order as 2 items were missing. The Customer Service team was as good as the products. Within 5 minutes I had a pleasant and professional response to my email. The following morning I received the missing items!

4 November 2023
Unprompted review
Rated 5 out of 5 stars

Great products

Great products (I have lots in different colours) Also recently bought the shearling ones. Delivery always prompt and everything in perfect condition. The insoles fit so easily into shoes, sandals and recently put the shearling into my Ugg trainers. Love them, so surprised by the poor reviews.

1 February 2023
Unprompted review

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