Admiral Insurance Reviews 

161,106
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 23,936 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the affordable pricing and highly competitive quotes that easily beat alternative options available on the comparison market. People also appreciate the remarkably helpful, friendly staff who guide them patiently through the purchasing process with clear, reassuring explanations. Buyers often mention that setting up coverage online or over the phone is remarkably straightforward and completely stress free. Some reviewers were not happy with unexpected, steep price increases when their policies renewed after the initial term ended. A few other people also felt that communication difficulties, along with unhelpful support agents, made resolving account issues quite frustrating.

What people talk about most

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive renewal rates, affordable... See more

Service

Clients share positive opinions on service, highlighting the quick, easy, and efficient online quote process... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online system was... See more

Customer service

Users describe positive interactions with customer service, highlighting that representatives are polite,... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their patience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff member was fabulous, calm, kind and efficient. we had a few teething problems with a bicycle accident having been recorded as a motor accident. He explained exactly what we needed to do, he... See more

Company replied

Rated 5 out of 5 stars

Having purchased a new EV car I thought I had nothing better to do than change the vehicle with my present insurer, they declined to cover it without explanation, the broker then offered me a new poli... See more

Company replied

Rated 5 out of 5 stars

After getting ridiculous multicar insurance prices, I phoned Admiral whose prices were much better than even compare websites. Spoke to Paul who was so helpful and went out of his way to get me the be... See more

Company replied

Rated 5 out of 5 stars

Admiral Platinum was the only policy that ticked every box for insuring my Jaguar XJL Supersport without having to add extras such as breakdown cover, everything was included. The policy price was... See more

Company replied


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency
  5. Insurance Agency
  6. Pet Insurance Company
  7. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

161K reviews

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4.5

All reviews

(161,106)

23,943 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great communication with the staff…

Great communication with the staff because they are UK based very informative and explained things easily.

11 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your feedback! We're delighted to hear that our team's clear communication and UK-based support made your experience so positive. It's great to know everything was explained easily.

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

EV Insurance

Great policy cover features as standard and great price!

18 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your fantastic 5-star review! We're thrilled to hear that you found our policy cover features to be great as standard and at an excellent price. We appreciate you taking the time to share your positive experience with us.

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy to start up and use

Easy to start up and use

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We're so pleased to hear you found everything easy to start up and use! Thanks for taking the time to share your positive experience. We always aim to make things simple and hassle-free!

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy to set up travel insurance

Easy to set up travel insurance. Already have my car and house insurance with you

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your fantastic feedback! We're delighted to hear that setting up your travel insurance was easy and that you already trust us with your car and home insurance. We really appreciate your continued loyalty!

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Car insurance

Very straight forward and easy to use.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your feedback! We're delighted to hear you found everything straightforward and easy to use. We always aim to make things simple and hassle-free for our customers.

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Best policy for the price available

Easy to arrange online

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We're so pleased to hear that arranging things online was a smooth and easy process for you. Thank you for sharing your positive experience!

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Really good competitive price offering…

Really good competitive price offering great cover.
Many thanks.

25 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your feedback! We're delighted to hear you found our pricing competitive and that we could offer great cover. We appreciate you taking the time to share your positive experience!

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Tom was excellent in helping me get my…

Tom was excellent in helping me get my home insurance sorted. The price was also great.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thank you for your review. We're delighted to hear that Tom was excellent in helping you get your home insurance sorted and that you were pleased with the price too.
We'll be sure to pass your kind comments on to Tom. Thanks for choosing Admiral! 😊🙌

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great price

Great price easy to set up from a well known company

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your fantastic feedback! We're delighted to hear you found our product easy to set up and that you're happy with the great price. We appreciate you sharing your positive experience with us.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

New vehicle quote

Price service

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We love to hear it! 🎉 So glad you found a policy that fits and didn’t make you break a sweat to get it. Thanks for the great review! 🤝

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great Experience

Great Experience

24 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We love to hear it! 🎉 So glad you found a policy that fits and didn’t make you break a sweat to get it. Thanks for the great review! 🤝

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

I achieved a good premium but was…

I achieved a good premium but was disappointed not to be able to make an annual payment

23 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Ian,

Thank you for your review! We're delighted to hear you secured a great premium with us. While we're sorry we couldn't offer the annual payment option you were hoping for, we're pleased we could still provide cover that met your needs. Thank you for choosing Admiral, and we appreciate your feedback. 😊

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your feedback! We're so pleased to hear you found everything simple and straightforward. We always aim to make things clear and easy for our customers, and it's great to know we succeeded.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Was very easy process and provided…

Was very easy process and provided cover with great prices

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your fantastic 5-star review! We're so pleased to hear that you found the process very easy and that we could provide great value cover. We appreciate you taking the time to share your positive experience with us.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Difficult to view policy on line

Difficult to view policy on line , personal items had been listed wrongly by themselves but Had no idea till I needed to claim as cannot be viewed . Just getting fobbed off, disgraceful when a company cannot admit they have made a mistake but will not rectify it . If I had not just renewed I would insure elsewhere now . Shall have to go to the ombudsman it seems. the item that needs replacing is essential for my health so it is very stressful not being able to get a replacement urgently .i am still waiting for a response 10 days on and see they have closed the claim for some reason. Telephone calls are just leading nowwhere, i am now unable to sleep with the worry of how on earth i get through to this awful company and get the claim sorted . Tried to start again but it will not let me do that on line

28 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Ann,

Thank you for taking the time to share your feedback. We're sorry to read that you've been left feeling frustrated, particularly at what is already a stressful time when you're trying to replace an item that you consider essential for your health. We can appreciate the concerns you've raised regarding the information recorded on your policy, your ability to view this online, and the experience you've had while trying to resolve the matter.

We can see that a formal complaint has already been registered to ensure the issues you've raised are fully investigated. We've also passed a copy of your Trustpilot review to our household team and requested that it is added to the complaint file so that the additional points you've raised here can be taken into consideration as part of their review.

Thank you,
Rach

Rated 1 out of 5 stars

This company is a SCAM. Illegal tactics, appalling customer service

It’s hard to describe in words the nightmare I went through thanks to this company. They have the most appalling customer service and, in my experience, they are greedy scammers. Their staff seem to look for every possible way to avoid paying customers, something that becomes clear when you read many of the other reviews here.

After paying for years for their most expensive policy, I unfortunately needed to use their service when I became seriously unwell and needed urgent surgery in Argentina in early 2024. They left me completely abandoned during the extra month I had to stay there while recovering. They provided no meaningful medical or logistical support, leaving me to deal with everything on my own. This made having travel insurance feel completely useless.

Even worse, they repeatedly asked me to call people in the UK to explain what had happened, again and again, without actually providing any support. They simply told me to pay all the costs myself and led me to believe I would be reimbursed when I returned home. I had to cover my medical expenses, accommodation and a new flight home. I also had to ask my GP to provide the documents they requested and pay for them, only to eventually find out that they had rejected my claim for what I considered completely illogical reasons.

The only thing they acknowledged was that they had not provided an adequate level of customer service during this ordeal. Their response was to offer me a ridiculous £100 compensation, despite the fact that I had spent around £3,000.

I then took my complaint to the Financial Ombudsman Service (FOS), a process that took around two years. The FOS ultimately ruled in my favour and decided that Admiral had to reimburse my claim in full, plus 8% annual interest. Admiral tried to appeal the decision, but failed, and the FOS confirmed that they had to pay me.

That was around seven months ago. Since then, Admiral has taken what felt like every possible step to avoid complying with the decision. They requested additional evidence and paperwork that they had not required when I originally submitted my claim. It took me hours to gather everything they asked for, but I provided it all.

When they finally made the payment, they paid approximately £1,000 less than they should have because they calculated it using the current exchange rate rather than the exchange rate at the time I made the payments, despite the FOS explicitly requiring the appropriate exchange rate.

It took around 50 calls to their customer service to get this addressed. I was treated horribly almost every time and repeatedly told, like a broken record, that their calculations were correct, without anyone actually listening to what I was saying. Eventually they recalculated the claim and paid the outstanding amount — but without the interest required by the FOS. It took another 20 or so calls before they finally calculated and paid the interest correctly.

What is genuinely shocking is that they seemed to make endless "mistakes" when paying me, but somehow never made mistakes when reducing what they owed me. They deducted all the subsistence expenses I had submitted, a small airline refund for taxes on the flight I had lost, and even tax from the small amount of interest they eventually paid.

This makes me believe the problem was not simply that their staff could not carry out basic calculations. It felt like they were actively looking for ways to reduce the amount they had to pay, hoping I would eventually give up. Every time they had to correct a payment, I was treated horribly. They never apologised.

I finally received the full payment last week. It took 2 years and 9 months, hundreds of calls and emails, and an enormous amount of stress and emotional distress to receive what I was ultimately entitled to.

Based on my experience and the reviews I have read, I would never trust Admiral with my travel insurance again. Please think very carefully before choosing this company.

21 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Melania,

Thank you for taking the time to share your experience. We're very sorry to read how difficult and stressful this situation has been for you, particularly given the serious medical circumstances you found yourself facing while away from home. From your review, it's clear this has been a lengthy and challenging journey, and we appreciate you taking the time to explain the impact it has had on you.

We can see that you've raised concerns about several aspects of your experience, including the support you received while abroad, the handling of your claim, the time taken to reach a resolution, and the communication provided throughout the process. We also recognise the strength of feeling behind your comments regarding the effort you felt was required to bring the matter to a conclusion.

While we understand that the complaint and subsequent review process has now been completed, we're sorry to hear that your overall experience has left you feeling so disappointed. Thank you again for sharing your feedback. We value all customer feedback, and your comments have been noted.

Thank you,
Rach

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! We're delighted to hear that you found our service very efficient and helpful. We always aim to make things straightforward and hassle-free for our customers.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy experience

Easy experience

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We love to hear it! 🎉 So glad you found a policy that fits and didn’t make you break a sweat to get it. Thanks for the great review! 🤝

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

GOOD VALUE & EASY

Straightforward and easy to set up, good value insurance.
Sorted on-line, so didn't speak to you direct.
I've had car insurance with you in the past, so was happy to use you again due to previous experience.

20 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We're so pleased to hear that you found setting up your insurance straightforward and that you consider it good value. It's wonderful to know that your past positive experiences encouraged you to choose us again!

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 3 out of 5 stars

The service assistant was quite…

The service assistant was quite pleasant and friendly and insurance was provided, but language differences made the experience quite slow and there were several incidences of misunderstanding.

26 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thank you for choosing Admiral and for taking the time to share your feedback. We're pleased to hear our advisor was pleasant and friendly and able to arrange your insurance. We're sorry that language differences led to misunderstandings and made the process slower than expected. We'll share your comments with the team as we continue to improve our service.

Thanks, Stacey.

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