A Choice Insurance Reviews 

7,260
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 926 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly helpful staff members who take the extra time to answer every question and carefully guide them through annual policy renewals. Many people also find the online application process very straightforward, mentioning that it is quick to set up and features competitive prices especially suited for learner drivers. However, some customers also noted issues regarding expensive renewal quotes and unexpectedly high administrative fees when making changes. A few reviewers additionally experienced long phone wait times and felt frustrated by unhelpful support when attempting to transition their coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are consistently helpful,... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers frequently highlight that support... See more

Price

Clients share ambiguous opinions on price, with many reviewers praising the initial rates as cheap and... See more

Service

Reviewers mention positive feedback about service, highlighting prompt and efficient assistance as well as... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the fast, straightforward... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more

Company replied

Rated 5 out of 5 stars

I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.2

All reviews

(7,260)

909 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Susie was really helpful and offered…

Susie was really helpful and offered call back very professional too

22 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Joanne,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Susie.
Regards,
A-Choice

Rated 5 out of 5 stars

Good am happy

19 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Excellent Communication service which…

Excellent Communication service which was clear and extremely helpful.
Satisfied with the service provided by Shazia.

22 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sharan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 1 out of 5 stars

no one answers phone

i am on hold for over 30 min at a time to be told I'm through to wrong department then transferred. i am currently on hold now and no one picks up!!!!

19 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lisa

When customers call us, we have various teams available to help. Our customer service team, adjustment team, renewals team, sales team, and cancellation team. Our recorded message provides a list of these teams for customers to select from.

I'm glad to see from your file that our adjustment team assisted you with making the changes you needed to your policy.

If you need any assistance in the future, please feel free to contact me at feedback@premiumchoice.co.uk, and I will be happy to help you.

Thank you

Kate

Rated 5 out of 5 stars

Easy peasy

Easy peasy (for a change, too many firms use 'bots' that haven't got a clue what you're asking).

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Nicholas,
Thank you for the 5-star review!!
Regards,
A-Choice

Rated 5 out of 5 stars

Super helpful when dealing with…

Super helpful when dealing with Insurance renewal. Very thorough. Great policy for young drivers.

21 May 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice

Rated 5 out of 5 stars

Easy and straightforward

Easy and straightforward

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 5 out of 5 stars

Car insurance

Great price easy to use website

18 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Stuffin,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Great company

Great company, straight forward & very competitively priced. Highly recommend for learner driver insurance

16 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Bex,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Fixed my issue fast

Fixed my issue fast

19 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lee,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Had a little confusion that was sorted…

Had a little confusion that was sorted out reslly fast thanks to naomie was super helpful and made the process so fast and simple happy to be with a choice

19 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Duncan,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
A-Choice

Rated 5 out of 5 stars

Good value

Good value, easy online purchased.

14 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Answered every question with absolute…

Answered every question with absolute precision and explained everything perfectly to me, couldn’t of asked for anything more and simple from these guys and made the experience a whole lot easier

17 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kye,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto our agent.
Regards,
A-Choice

Rated 5 out of 5 stars

Such a great service

I spoke to suzi today and she was such a genuine, nice person who was so helpful. All my questions were answered and I got all the information I needed. This was definitely the best customer services I have had

17 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Tilly,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Suzi.
Regards,
A-Choice

Rated 5 out of 5 stars

great

great, experience. Easy to use and get started.

13 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 5 out of 5 stars

All perfect 👌

All perfect 👌

15 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ella,
Thank you for the 5-star review!!
Regards,
A-Choice

Rated 5 out of 5 stars

Amazing 😍

Got everything in seconds about the car. Low insurance and etc. it was really easy to buy the insurance. 👍🏼

14 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for your kind words and 5-star rating!
Regards,
A-Choice

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