A Choice Insurance Reviews 

7,258
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 928 reviews, reviewers had a great experience with this company. Customers frequently share that the staff is exceptionally helpful, patient, and polite when answering questions, ensuring that every interaction remains pleasant. Many people also state finding very affordable quotes for young drivers, alongside a remarkably straightforward and easy website experience. Some reviewers were not happy with high administrative fees and expensive pricing hikes encountered when trying to make policy changes or cancel. Consumers additionally pointed out real difficulties reaching support by phone and dealing with frustrating communication barriers. Others noted that resolving issues could sometimes feel stressful and disappointing when expectations were not properly met.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing them as diligent, kind, and extremely helpful when... See more

Customer service

Customers report positive experiences with customer_service, noting quick response times and helpful staff.... See more

Price

People report ambiguous experiences with price, revealing a strong division among customers. Many reviewers... See more

Service

Consumers find service to be positive and a real pleasure to deal with. Reviewers note that staff helped with... See more

User experience

Clients share positive opinions on user experience, highlighting a fast, straightforward, and easy process to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more

Company replied

Rated 5 out of 5 stars

Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(7,258)

906 reviews in the last 12 months

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Rated 1 out of 5 stars

Manipulative and Liars

If you want an honest review of this insurance company, I'll give you one.

Firstly, I found three things that this company like to do, No.1 is to lie, No.2 is false promises and No.3 is being rude. I had my policy with these guys for 355 days whilst paying an extortionate amount all year, I maintained a high driver score while informing them when I intentionally removed my telematics device (for e.g. OBD readings). Although, due to the telematics box being faulty, I was given a 7 days cancellation notice 17 days before my policy ended.

Unfortunately, I tried to explain to the customer support that I am not intentionally doing this, even asking if an individual selected by A Choice could come down and inspect the device. Although the response given was that I would be put through to the telematics supervisor. ALTHOUGH, the telematics supervisors shift had ended, so to put me through to him me and the operator arranged a time and date for the supervisor to give me a call.

Once again, I had been lied to and told a fake promise because I did not receive the important call. This was stressful, especially where I was in a time period of my insurance being cancelled, for something, once again, that was not my fault.

I then once again made an effort to email the company about the phone call and ask why I did not receive one, and inform them the importance of the situation, which I thought they would already understand.
Surprise, surprise, I did not get an email back.

Finally, I tried to contact them once again on the Saturday as my insurance was going to be cancelled on the Sunday to find out the status of my policy. My intention was that if nothing was going to be done about it, then I would cancel it myself to protect my history and to prevent myself from paying an excessively higher premium in the future. Although, I was once again lied to, which for me, is the most frustrating part about this review.

I was told on my phone call on the Saturday that the telematics supervisor was once again not in to talk to me and that I had to wait until the Monday for a phone call (heard before). I explained to the operator that this was not possible as my insurance was being cancelled the following day, although, the operator made the decision to tell me that my insurance was not getting cancelled on the Sunday because it had not been put through yet. He said I was able to drive on the Monday fully insured and that I would receive a phone call Monday morning about my policy. He also stated that he would put down that the phone call was high urgency and that I would be prioritised that day. Unfortunately I believed him and was once again manipulated into receiving help that was never given.

On Monday, I patiently waited for a phone call from the insurance company, and received nothing. Due to me being at work, I planned on phoning them on my lunchtime and discussing why I never received a phone call. I received an email before my lunch saying my insurance was now cancelled. Absolute joke.

I am now struggling with extortionate prices thanks to this company's manipulative lies and rudeness. This was my first year driving and it was critical for me to get my 1 year NCB, which I could not receive due to my policy getting cancelled 10 days before being eligible.

I'm also confident with all information I have supplied as all calls are recorded (they say) and proof of email and date.

Many Thanks, Archie.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful staff on the phone

Very helpful staff on the phone, on multiple occasions. Helped me renew my policy and navigate a way to help me afford it with money being tight on the week I was due for renewal.

3 August 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kevin,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Accidentally aired them when I had…

Accidentally aired them when I had cancellation debt for about 5 months, my bad team.

25 August 2025
A Choice Insurance logo

Reply from A Choice Insurance

Hi Jack,
Thank you so much for taking the time to leave us feedback.
Regards,
A-Choice

Rated 1 out of 5 stars

Really poor administration services

Really poor administration services. Don’t take out a monthly payment option as they charge you exorbitant fees to cancel at any point. Watch out for those hefty administrative fees of £50 to cancel a policy that was only worth £200 !

30 July 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi NB

Thanks for sharing your review.

I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Our cancellation fee is in place to help us access necessary databases, communicate with the insurer, and provide you with documentation. You can see all details about our charges in your Terms of Business Agreement.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

price was good

price was good

20 July 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 1 out of 5 stars

There are so many people praising the…

There are so many people praising the price and the easy application and yes it is…that’s until something goes wrong or you want to cancel your policy or simply want to speak to them. The way you are spoken to and made to feel is awful. You can never reach them unless they are ringing you demanding money. I thought you should never email or tell someone your bank details over the phone especially to a random number that my phone picks up as a suspected scam call? Maybe that’s me being overly cautious 😂Please be very careful there are far better and cheaper in the long run insurers out there. I fell in the trap of quick, cheap insurance for my daughter before she passed and admittedly saw all the good trustpilot reviews and thought they sounded decent! They are not!! To cancel its £50 all well and good but you have to pay for the whole year on top of this with interest and to stay with them the hike in price is ridiculous! The small print is really unclear!!

29 July 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Leah

I have reached out to you several times, as I wish to provide you with support and understand where you feel unsupported. I would appreciate the opportunity to assist you.

When a customer cancels a policy, they are only charged for their days on cover, not the full premium for the year, unless a claim has been made against the policy. This allows for fair treatment of all customers.

Our cancellation fee is used to access necessary databases, communicate with the insurer, and provide you with relevant documentation. When you purchase your insurance policy online, we ensured that you were informed about our charges, including those related to policy cancellation. You can find all the details regarding our charges in your Terms of Business Agreement.

Please respond to me directly using the contact details I provided in my emails to you.

Thank you

Kate

Rated 1 out of 5 stars

only wrote a review on here just about…

only wrote a review on here just about a month ago and they are still the exact same. multiple times i have phoned the collections department and not once has someone picked up the phone but they’re quick enough to send you text messages and emails asking you to pay. this company is a complete waste.
don’t even bother looking at their opening times as the collection teams lines should still be open right now (they close at 6pm) i phoned about 10 minutes ago and came back with an automated message saying the lines were closed, so now i have to waste yet another bit of my time tomorrow morning trying to get through to people who do not care about anything other than money. absolute joke.

28 July 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Natalie-Anne

Thank you for your feedback

I’ve provided my contact information on your previous review but unfortunately, I haven’t heard back from you.

I will be happy to assist with your situation. Your reviews don’t provide your details to allow me to find your file.

Please contact me at feedback@premiumchoice.co.uk and provide your details to allow me to contact you directly so that I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

Best price!

27 July 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Steven,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 1 out of 5 stars

Absolutely horrendous service

Absolutely horrendous service. I cancelled my insurance due to me passing my test, I had a cancellation fee of around £120 so I did the online form entered my bank details and set up a deposit. They called me demanding my bank details I calmly said I dont give my bank details over the phone since the number wasnt a choices offical number lease email me and I'll happily give them. A while later I got an email from a choice admin and filled it out. They approved it and asked what date I wanted the money to be collected. They have now called me 3 times in a week whilst im at work. You cant call the number back as its a one sided call. Absolutely awfull the way they spoke to me and cant even set up a direct debit when they've confirmed my details. I also emailed them asking them to contact me through emails instead, they have ignored every single email since I sent my bank details.

15 July 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Caitlin,

Thank you for your review.

Your payment plan was arranged using the bank details you provided. We emailed you several times to confirm the date you would like your payments to be collected. As we did not receive confirmation by email, we attempted to reach you by phone.

I understand you prefer not to receive calls while you are at work, but we wanted to ensure your payments were collected on a date that works best for you.

If you have any questions or if there is anything else I can assist you with, please feel free to contact me at feedback@premiumchoice.co.uk.

Thank you,
Kate

Rated 1 out of 5 stars

Very unhelpful staff will not recommend…

Very unhelpful staff will not recommend to anyone

19 July 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Wilde

Thanks for taking the time to leave your feedback.

I have reviewed your calls with our agents and I will be happy to discuss the calls with you.

If you would like to discuss the service you received, please call me using the telephone number I provided or by email @ feedback.co.uk.

Thank you

Kate

Rated 5 out of 5 stars

Our insurance was easy and quick to…

Our insurance was easy and quick to arrange, and was a very good price.

19 July 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Claire,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice

Rated 5 out of 5 stars

Great customer service

Great customer service, quick wait time on the phone & dealt with my query fast.

22 July 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Deklan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

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