23andme Reviews 

8,067
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 715 reviews, most reviewers were somewhat happy with their experience overall. Consumers find the DNA kits engaging and truly appreciate the detailed, fascinating insights provided into their heritage and family history. People really enjoy exploring their ancestral connections, discovering new relatives, and finding that the results are practical and easy to understand. Some reviewers were not happy with the customer service, mentioning frustrating long delays and unhelpful, generic responses when reaching out for assistance. Others also found it quite difficult to navigate certain platform features, or experienced annoying technical roadblocks when trying to access their accounts. A few individuals felt that some processes took longer than expected without receiving timely updates on their sample status.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product. While some consumers praise the ancestry results,... See more

User experience

Customers had ambiguous experiences with user_experience, reflecting both frustration and satisfaction. While... See more

Service

Consumers find service to be ambiguous, with highly mixed and polarized opinions across reviews. Many... See more

Customer service

Customers consistently note negative experiences with customer service, reporting that it is largely... See more

Response time

Clients share ambiguous opinions on response_time, with many reviewers experiencing severe delays and poor... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Replied to 57% of negative reviews

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3.6

All reviews

(8,067)

664 reviews in the last 12 months

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Rated 1 out of 5 stars

everytime i try to get on 23 and me it…

everytime i try to get on 23 and me it doesnt want to let me telling me that is the wrong password or code etc. it is frustrating

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

23 & Me Research

I like the fact that 23&Me offers more organized research than Ancestry, which has hundreds and hundreds of the same pieces of information . This is frustrating because so many pieces of info should be consolidated. I haven’t noticed that issue as much on 23& Me.
It’s a timesaver!

29 October 2025
Rated 3 out of 5 stars

Find someone else for DNA

When I first joined the Premium membership was supposed to give me the health profile, but since your bankruptcy now you keep trying to get me to pay much more to get what I already paid foe. T his is double dipping. Tell me why did I get the premium in the first place for? Now some things you won't give4 without paying a whole lot more. I also ordered a kit for my cousins birthday, you sent me the email saying something went wrong, when I tried to get it fixed I just got the runaround and she didn't get her DNA done. I gave you her name and address, but you said it was under my name. Of course it was because I bought her the kit as a birthday present. When I spend my money for something I expect the company will honor their commitment. I used to tell everyone how much I love 23& Me and that you were the best out there, now I tell them to go somewhere else. I'll never recommend you again to anyone and this is my last year with you.

29 October 2025
Rated 5 out of 5 stars

Your Apple phone app for 23 and me…

Your Apple phone app for 23 and me stopped working last year or the year before which is why I cannot check my site regularly. I can only access my account by signing in on my computer. A huge inconvenience. I cannot recommend you unless the app gets fixed. The app says that I have no account registered. I felt like I was being pushed to pay again. I will not.

29 October 2025
Rated 5 out of 5 stars

It's very cool to understand one's genetic markers and ancestry connections

I like knowing about my genetics and what I potentially may be susceptible to, if I don't take care of myself properly: if I don't eat right and exercise mainly. I like knowing where folks around the world who share my genetics live. It's so cool! Understanding my genetic markers also opens up opportunities to chat with my doctor about various topics and concerns that maybe can be explored or evaluated further. I'm sure some doctors are tired of hearing from their patients, "Well, my 23andMe results are showing that I have these markers. How concerned should I be? Can you authorize this or that test so I could find out?" My primary care physician is supportive of my desire to understand my genetic markers through 23andMe and never discourages me from asking questions or getting further tests when it may be appropriate. The whole genetic testing process has opened up channels of rational and intelligent conversations with my doctor that I never thought I had before. I'm very happy with 23andMe!

29 October 2025
Rated 1 out of 5 stars

Same old, same old …

Same old, same old. Mostly about where DNA located today—same as Ancestry.com and their “journeys” vs “origins”. Expected more clarity. I still believe based on ancestry and assigned relatives there are calculations error/assumptions/default assignments that 23andme let remain rather than correct them with this new update. Knowing relatives based on maternal connection, which is known, would be useful because 23andme can refine the categories with new technology.
***Health Reports are great though!!!

29 October 2025
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, in fact no customer service would be far superior.

29 October 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

8+ years & VERY happy!!

I have been with 23andme for at least 8+ years and I love it! I have learned a lot about my genealogy relationships but also quite a bit about my medical. I'm so glad 23andme is continuing!!

29 October 2025

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