23andMe Reviews 8,044

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 746 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the depth of information provided, especially regarding ancestry and health reports, finding it both interesting and valuable for understanding their family history and personal traits. The updates and new features are also frequently mentioned as a positive aspect, keeping the experience engaging. However, some people were dissatisfied with the pricing, finding the service expensive, especially with additional subscription costs and upselling attempts. There are also mentions of the website and user experience being difficult to navigate for some, and a few customers reported issues with sample processing and delays in receiving results.

What people talk about most

Product

Consumers find product to be ambiguous. Many reviewers express satisfaction with the detailed health and... See more

User experience

Users describe ambiguous interactions with user experience. Many reviewers praise the useful and fascinating... See more

Service

Clients share ambiguous opinions on service. Many reviewers express significant dissatisfaction, citing poor... See more

Price

Customers expressed significant dissatisfaction with the pricing structure. Many reviewers felt that the... See more

Website

Reviewers highlight ambiguous aspects of the website. Some customers praise the layout, ease of navigation,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

Nothing in life is perfect. However, my experience with 23 and me has been very positive. The ancestry part is very interesting. The update added groups that I knew I had connections with because I ha... See more

Rated 4 out of 5 stars

It’s very interesting to see all the conclusions and medical information. I would like to report some things that I don’t have the option to report to you. It might change your information given to ot... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

5-star
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1-star

Replied to 58% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

You’re a shit company

You’re a shit company. Cannot be trusted with my data. And have made it vertually impossible to cancel my data or these stupid emails coming in! Hope karma catches up..

29 October 2025
Rated 3 out of 5 stars

Im thankful that tools like this exist

Im thankful that tools like this exist, specifically to help find lost or even unknown relatives. However, this tool could be more user-friendly. I found it hard to navigate the features. Its hard to determine what applied to specifically based on mt DNA versus a generality. The only thing I understand is who my relatives are. Other than that I dont fully understand how to work this tool.

29 October 2025
Rated 5 out of 5 stars

Satisfied customer

In my experience, 23andme has been a very good company providing an interesting and useful service. I appreciate the information on likely relatives in their client database, the countries of my ancestors, as well as the recent addition of ancient dna relatives. The health information is of interest and will become even more useful as more biomarkers are identified for screening. I have never experienced security problems with my information.

29 October 2025
Rated 5 out of 5 stars

If you’re thinking of buying their kit…

If you’re thinking of buying their kit because you want to trace your lineage “as far back” as possible, I’d say you’ll get valuable information — but it may reflect broad regional roots rather than named ancestors hundreds of years ago. Overall I’d rate the service as good, especially for what it promises, but I’d advise you to go in with realistic expectations about how far the traceability really reaches.

29 October 2025
Rated 2 out of 5 stars

No longer a member

16 January 2025
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Reply from 23andMe

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Now you are changing the info I have…

Now you are changing the info I have before

29 October 2025
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Reply from 23andMe

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 4 out of 5 stars

Ancient, not modern.

I don't like that DNA is compared to modern peoples only. I'm over half English. But English are mutts. I want to know the breakdown. Celtic, Anglo-Saxon, Wiking, Norman, Roman. Basically the Celtic natives and all the conquering peoples.

24 October 2025
Rated 1 out of 5 stars

How many more times can my ethnicity…

How many more times can my ethnicity change?

It seems that ethnicity and nationality are blurred in these results.

29 October 2025
23andMe logo

Reply from 23andMe

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 3 out of 5 stars

You better watch out

I enjoyed the app for 23andMe at first. After a while, it became all about money. They just want me to become an exclusive member and give them more money so I can access more information and once that happens, then I can become an even more exclusive member by giving them even more money to get even more information. I’m kinda done with the whole DNA thing. It was a gift from my son and all I know is, I’m glad I behaved myself when I was younger. Because if you didn’t, they will catch you now. That’s the only thing I think is really cool about DNA. They keep catching all these murderers from the 1980s.

22 November 2024

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