Will's Vegan Store Reviews 

309
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 64 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stylish footwear, noting that the products are exceptionally comfortable, beautifully designed, and crafted from high-quality vegan materials. Consumers also appreciate the exceptionally prompt, polite, and helpful customer service team, which quickly resolves any questions, replacements, or product inquiries with great care. However, some people mentioned issues regarding delivery delays, poor tracking transparency, and occasional shipping challenges that caused considerable frustration. Reviewers additionally noted that certain footwear items experienced visible material wear over time, split uppers after extended daily use, or required careful sizing adjustments.

What people talk about most

Product

Clients share positive opinions on product, highlighting the great quality items, comfortable and reliable... See more

Quality

Customers consistently note positive experiences with quality, frequently praising the comfortable fit,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting responsive and helpful support teams... See more

Response time

People report positive experiences with response time, frequently highlighting prompt assistance and fast... See more

Delivery service

Users describe ambiguous interactions with delivery service, as some reviewers experience prompt shipping and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My first venture into smart work style vegan barefoot boots. Delivery was prompt & fitting as described on the website. Look & comfort is first class. Unfortunately, doing around 15,000 steps a day th... See more

Company replied

Rated 4 out of 5 stars

I ordered these black boots from Willi’s Vegan Store because I wanted a 100% vegan pair with a modern design. They’re a bit wider than I expected, but the style is exactly what I wanted, and the ove... See more

Rated 4 out of 5 stars

The shoes I ordered were a bigger fit than expected and unfortunately very uncomfortable. Due to some minor scuffs on the sole from wearing them at home, I wasn't able to return them, but they very ki... See more

Rated 4 out of 5 stars

Best vegan shoes/boots that I've found so far. Belts not quite so good though (yet!). Good delivery service. Good sustainable packaging. Responsive. Will, the belt functions and looks good...th... See more

Company replied


Company details

  1. Shopping & Fashion

Written by the company

I wanted to share my story with you and how I started Will’s Vegan Shoes. From the very start I wanted to create choices for people and give them options to help make a Positive Choice in their day to day lives, I chose to do this through shoes & accessories. As the founder, I decided that I did not want to cause any harm to the animals, the people or the planet which is why our shoes & accessories are and will always be vegan & ethically made. No matter who you are or where you’re going, we do this for you. I personally want to thank you for making a Positive Choice and being on this journey with me. If you need any help or would like to share your feedback you can contact me directly on will.green@wills-vegan-shoes.com Will Green.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

309 reviews

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Replied to 71% of negative reviews

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4.3

All reviews

(309)

67 reviews in the last 12 months

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Rated 5 out of 5 stars

I fell in love with these shoes

I fell in love with these shoes. I wore my first pair real hard and they lasted for a good while. I bought them again, but had a little issue and reached out to the company about it. They immediately got back to me! (Such a rarity to connect with a human, and get a response in etail. I’m so impressed!) They’re a company that cares about their product; where it comes from, how it’s worn, and how it can be donated or upcycled. I am a proud supporter of their sustainable and cruelty free products, and highly recommend this brand to everyone. (Even if you hate the earth. These are still really awesome shoes!)

6 December 2025
Unprompted review
Rated 5 out of 5 stars

Good alternative to leather footwear &…

Good alternative to leather footwear & nicely designed. I had a quality issue with one of the boots I purchased but WVS were more than helpful in resolving the issue. As a product, I find the boots comfortable and fit very well and would recommend them to anyone, vegan or not.

6 October 2026
Unprompted review
Rated 5 out of 5 stars

Grest vegan shoe at a brilliant price too.

I bought some Penny Loafers from Will's and they were the wrong size, quickly I returned them and very speedily ( a matter of days) I got back a pair that fit perfectly. They are light and easy to get on and off, they look great and are cool for this very hot weather we are experiencing, I love that they are made from recycled materials and and are very reasonably priced too. I would definitely buy from them again and look for ward to wearing their wonderful vegan shoes.

24 August 2026
Unprompted review
Rated 5 out of 5 stars

Customer service

I am really impressed with the customer service that I recieved- after a pair of my new shoes started to be defective after a few wears, I emailed customer service and they offered to replace them for free. They also allowed me to keep the original pair and repair them at a cobbler if I choose.

The shoes themselves are very comfortable and beautiful!

17 August 2026
Unprompted review
Rated 2 out of 5 stars

This is my fifth pair of Will’s boots

This is my fifth pair of Will’s boots, so I’m not a one-time buyer looking for a fight. The Insulated Waterproof Chelsea Boots I bought in May failed within three months — the seal along the sole separated, leaving a gap in a boot sold as waterproof and insulated. On a $200+ boot marketed as “slow fashion, made to last,” that shouldn’t happen.

I reported it with photos, the batch number, and the receipt, and they did reply. But the fix offered was a “free” return label that only routes to their overseas warehouse. In practice that means I, in Texas, ship a defective product internationally and then wait to see about reimbursement on terms left vague. Putting the cost and risk of a manufacturing defect back on the customer isn’t the “we’ll refund, replace or repair” policy their site advertises.

I don’t want a replacement or a refund now. I want other buyers to know the durability and the returns process didn’t match the marketing.

15 August 2026
Unprompted review
Will's Vegan Store logo

Reply from Will's Vegan Store

Hi there, I am so sorry about what has happened here. You should not expect this at all. We will ALWAYS refund, replace or try to repair any purchase you make with us if you are not happy at any point. Something seems to have gone wrong with our communication. When you have a moment please can you email me directly on wg@wills-vegan-shoes.com so I can check what has happened and sort this out for you. All I can think is we asked for the pair to send to the team in Portugal to look at to see what happened. But that should always be after we have sent a replacement or made a refund to you. Here to help if you need anything else, Will

Rated 5 out of 5 stars

I have ordered several shoes over the…

I have ordered several shoes over the past couple of years, and I've been very happy overall! While they don't have the durability of non-vegan leather (e.g., they chipped a bit after years of wear), they are the best I've found for vegan options, which I strongly prefer. I also had an issue with shipping once (due to an error on my end with my address) and they were incredibly quick and kind to help reship my order! Overall super recommend.

11 August 2026
Unprompted review
Rated 5 out of 5 stars

Longtime costumer

I have had several WV boots, shoes, and belts over the years. Overall, the quality has been very good. When there have been quality issues, the costumer service has been excellent.

1 August 2026
Unprompted review
Rated 5 out of 5 stars

Superb Customer Support

I had an issue with the soles detaching from my slim sole shoes. The customer support was superb. They were fast, kind and helpful. They sent me a replacement pair within 2 days and even wanted to get the shoes back, so they could inspect what has gone wrong during production - they obviously paid for the return fees (incl. customs).

9 August 2026
Unprompted review
Rated 2 out of 5 stars

Great store, but started using misleading AI generated photos as main item photos.

I used to really like this store and bought from them religiously quite often. Much of their items are high quality. However in the last 6 months they have started using AI generated photos as the main photo for all of their item pages, and many times the photos just totally mis-represent the item. For example, the stitching and heel profile of the men's cowboy boots are totally misrepresented by the AI, with a western-decorative-stitching and heel design that doesn't match the actual boot at all. Another instance where Will's was selling sneakers, and the AI generated photos had 7 eyelets instead of 6, and the stitching and sole design was completely different.

I tried reaching out to them via email saying that their photos were not truthfully representing the items, but they never responded. In my opinion, it's bad enough as to mislead customers and make them think they are getting something different compared to the real item.

The usage of this AI in my opinion also goes against the ethical and environmental ideals of this shop, which is also very disappointing to me.

Because of this, I don't think I will be purchasing from them again.

5 August 2026
Unprompted review
Will's Vegan Store logo

Reply from Will's Vegan Store

Hi,

Firstly, I wanted to say I'm really sorry for the error in the photos of your western boots. I'm also sorry you didn't get a reply. There's never any reason we wouldn't get back to a customer, so something seems to have gone wrong. When you have a moment, please could you drop me a message on wg@wills-vegan-shoes.com so I can help you further and look into this.

We use AI-modified images of our existing products to make it easier to see what our collection would look like being worn. This is something customers have asked us for over many years, but that we've never been able to do. We're not a large company, and we've never been able to afford or manage a photo shoot to cover our entire collection to a quality that matches the time, effort and care we put into our footwear, clothing and accessories.

A lot of time goes into making the AI photos. For many of them, we based them on actual images we took of us wearing the clothing or footwear, then enhanced them with AI. For others, we based them on our studio shots, using AI to place them on a model with an interesting background that gave the look and feeling we wanted to achieve. All the images are based on real-world images that we've taken and then enhanced (though, as you can see, sometimes the details can be altered during this process).

Our team member who manages this process lives in Italy and has been in the fashion industry for many years, and we thoughtfully curate the outfits, backdrops and looks to present our collection in a way we never thought we would be able to. I can assure you a lot of time, skill and effort has gone into making these photos, and I feel they've helped elevate the collection and what we do. I see using AI-modified versions of our photos as an opportunity to take our existing studio shots and put them onto models, to inspire people and show them how vegan footwear looks great and is just as good as a pair you'd get from the high street. Without this, we simply wouldn't be able to present our footwear anything like this.

That said, I always have and always will listen to my customers. You are our number one, and I'm absolutely taking your feedback on board. I 100% agree that having photos that aren't representative isn't helpful and is totally unacceptable. I'm personally in the process of going through all the photos to make sure they're totally accurate, and removing any that aren't.

I'm also going to mix up how we use the photos, so the studio shots take more of a lead and form around 50% of the main shots. We haven't removed any of the studio shots (I take these myself, as I always have, with my trusty Nikon camera and a white backdrop and lighting setup). I appreciate that not everyone wants the model shots first, and would prefer the studio shots to lead, so you don't have to flick through the images every time to find the one you want.

I would genuinely love to talk more about this and hear your feedback, and it would also let me check where our reply to your message went. So when you have a moment, please do message me back on wg@wills-vegan-shoes.com and I'll be glad to help you further.

Thanks,
Will

Rated 5 out of 5 stars

Awesome boots and costumer service

I’ve owned three pairs of boots from Will’s Vegan Store, and I love them!

My most recent pair had an issue with the sole, but Aarti and the Will’s Vegan team were incredibly helpful and accommodating. They gave me with a gift card to get a new pair of boots.

Fantastic customer service and great-quality vegan boots. I couldn’t recommend them more highly!

4 August 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service and brand

UPDATED REVIEW:
I contacted Will after receiving a reply to my review, and I just have to say Will's have some of the best customer service I’ve experienced. They acknowledged and apologised for their mistakes, and Will has been great to deal with. Though my initial experience wasn’t good, now I know they're a trustworthy brand who don’t just have great ethics and care about animals, they truly value their customers too.

The site is still a bit confusing with products labelled as both ‘out of stock’ and ‘discontinued’, so hopefully that gets fixed or a ‘final sale/last call’ section is added. I noticed the site has less AI images which is great too. I found it hard to browse with all the AI because instead of the previous single product photos I was seeing whole modelled outfits.

Overall though, very impressed with Will’s. I can’t comment on the longevity of their shoes but the products seem well made, and the customer service is great so I’m sure they’ll help with any issues. I’ll definitely be buying here again and recommending to others. Thank you so much!!

ORIGINAL REVIEW:

Really disappointed with my experience. I’ve heard amazing things about the quality of shoes by Will’s Vegan store so I wanted to get some boots. I decided on two styles, and if I didn’t like the first one I’d exchange for the other style. The first was uncomfortable, but when I tried to exchange for the second style it turned out they were out of stock and discontinued.

So frustrating as nowhere on the site does it say this l unless you select the colour/size. They should’ve been labelled as such generally or in a different ‘last chance’ section. Had I known I wouldn’t have ordered at all as they were my backup if I didn’t like the first pair of boots. All I did was waste time and money on shipping that won’t be refunded.

Customer service was also a bit disappointing. They didn’t answer some of my questions, I had to follow up when they didn’t reply for days, and the responses felt robotic. They made the same mistake twice and tried to exchange for the first style of boots after I clearly explained I wanted a different style. They were apologetic by the end but I expected better.

On another note, the AI photos on the website nearly put me off buying entirely. It gives it a tacky, cluttered look where before I thought it looked professional, with clearly visible products. Now it’s hard to tell what’s being advertised because every photo is a styled AI model. I’m yet to meet a person who isn’t repelled by AI when online shopping. It’s uncanny, doesn’t show the real product, and I’d rather see photos only of the real products if real modelled photos aren’t possible.

20 July 2026
Unprompted review
Will's Vegan Store logo

Reply from Will's Vegan Store

Hi Andrea,

Thank you very much for your feedback, and I'm really sorry you had this experience. It isn't the standard we want to provide.

When possible, please could you email me directly on wg@wills-vegan-shoes.com with your info, so I can look into what happened, help you further, and make sure we avoid this happening again.

Thanks very much,
Will

Rated 5 out of 5 stars

High-quality vegan products

High-quality, timeless products made out of beautiful vegan leather. I own several pieces, most of them already some years and they're still in perfect condition. Helpful, lovely and fast customer service too.

2 August 2026
Unprompted review
Rated 5 out of 5 stars

Unrivalled Customer Service

Following a minor issue raised only a couple of days ago I have received an unexpected & unrivalled level of customer care. An almost immediate reply via Trustpilot, a follow up email & following my reply, another reply with an offer to replace the damaged boots. As stated previously, the product style, fit & comfort are fantastic. Now the customer service has demonstrated an amazing high ethos. Will definitely recommend.

31 July 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service from a great company

I've shopped for footwear with Will's Vegan Store for a number of years now. I love their company ethics and of course being a vegan I want to buy vegan products with strong ethics behind the product.
I recently had cause to contact them about an issue with some footwear which was fully sorted amazingly quickly. I can't praise them highly enough and look forward to continuing to purchase items from them for many years.

29 July 2026
Unprompted review
Rated 5 out of 5 stars

Awesome overall experience with Will's

Awesome overall experience with Will's Vegan Store.

Firstly, the suede Derby shoes I ordered were really great quality, and honestly exceeded my expectations regarding their materials, feel, and overall look. They were better than I was hoping.

I did unfortunately order a size too big, and Will's provided a free return label for exchange with a smaller size without question.

They also reply to emails very quickly whenever I had questions about the exchange process.

Finally, when my return package was lost by my local post office, after I informed them, they immediately went to work to start on the exchange process themselves as their shipments to and from are all insured.

All communications are very polite as well.

I will definitely not hesitate to order more items from Will's knowing what great service and products they have!

27 July 2026
Unprompted review

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