My Story
My Story
My wife ordered from VitaPura and soon became stressed after several frustrating email exchanges with them, which led nowhere. At that point, I knew I had to step in. Since many others seem to be in the same situation, I want to share what we did to prevent this from escalating further.
If you decide to just pay them and move on, that’s your choice. But if you want to fight back, keep reading.
Stay Calm – The Law is on Your Side (Norway)
First, don’t panic. Norwegian law protects consumers in these situations. If you stay calm and communicate in a way that prevents them from testing you further, you’ll resolve this quickly.
From what I’ve observed, VitaPura operates smartly—they design their processes to make it difficult for consumers to dispute charges (e.g., avoiding credit card payments to bypass consumer protections). They know the law well and use it to their advantage to get money from you. If they sense you don’t understand the law, they will keep pushing, testing, and manipulating you—just like kids do with their parents.
What You Need to Do
Document everything – Keep records of all communications.
Reference Norwegian law – Always cite the relevant consumer protection laws in your emails.
Stay firm but professional – Show them you understand your rights and won’t be manipulated.
If They Claim You Missed the 14-Day Withdrawal Period
If VitaPura tells you that you informed them after 14 days from the invoice date, this is incorrect under Norwegian law.
The correct legal reference is Angrerettloven § 21, which states that since they sent the package by post, the 14-day withdrawal period starts when you receive the package—not when they issue the invoice.
Email Riverty (the payment company) and CC VitaPura, citing this law.
Demand that Riverty credits the invoice and that VitaPura provides an explanation.
Clearly state that it is illegal for Riverty and VitaPura to continue pursuing payment.
Show documentation that you requested cancellation within 14 days of receiving the package.
If you returned the package, provide proof of return.
If your case has already gone to Inkasso (debt collection), dispute the claims and send an email with the same legal references.
If They Send More Packages After You Cancel
If VitaPura keeps sending packages even after you canceled (as they did to my wife), do not return them at your expense.
Email VitaPura and ask them to provide documentation proving you agreed to additional orders.
In my case, they claimed we ordered twice but could not provide any proof.
Email Riverty (CC VitaPura) and demand that these invoices be credited, citing Markedsføringsloven (Marketing Act), which states:
"In commercial activities, it is prohibited:
a) to demand payment for goods, services, or other benefits without an agreement.
b) to deliver goods, services, or other benefits with a demand for payment without an agreement.
If goods are delivered in violation of the first paragraph letter b, the recipient is not obliged to pay, unless otherwise provided by law."
Since the additional packages were sent without a valid agreement, they are illegal, and Riverty must credit the invoices unless VitaPura can prove you ordered them.
If VitaPura still wants the package back, they must provide a prepaid return label. You are not responsible for covering return shipping costs.
Again, if your case is in Inkasso, dispute the claims and send an email with the same legal arguments.
Summary
Stay calm, document everything, and make it clear that you know your rights. Once they see you understand the law, they will likely back off.
Life is long—you’ll soon forget this hassle!