Vitality Reviews 

67,605
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

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Asks customers to review

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4.5

All reviews

(67,605)

11,145 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Excellent customer service - more of a lack of services negative feedback

Excellent customer service, although I find Vitality as an insurer incredibly limited. They do a great job at rewarding staying healthy and active, but their policies are extremely limited in comparison to Bupa for example. They don't cover medical prescriptions but overall I find the rigid policy around mental health support not useful. Most insurers will have a pot of money you can use to expense therapy sessions. A company like vitality should understand that changing therapist is not like changing GP, if you have been following a therapist for years, they cannot provide as only option switching to a new one where you have to build up trust and engagement/connection again. Very disappointed and will evaluate the worthiness of my policy during this year until renewal, if I think is not worth it, I'll ask my employer to opt me out, since so far I have not been able to claim anything and have had to cover the costs myself for many treatments. Very disappointing.

12 August 2026
Vitality logo

Reply from Vitality

Hello Maria, thank you for your positive review of our customer service. I'm glad we met your expectations within this. We will be in touch regarding the rest of your review to provide further support. - Callum

Rated 1 out of 5 stars

Absolutely dreadful

Absolutely dreadful. Was having a mental health crisis and requested support after finding a therapist qualified to work on complex issues. Despite her being registered with Vitality, and despite me being in tears, I was told that due to having seen a therapist 3 years earlier, I wasn't qualified to see someone that wasn't their main provider for mental health services. If it had been 5 years, then I would've. Moreover, their main providers didn't have anyone on their books to provide a similar service. Absolutely disgraceful. Do not recommend.

11 August 2026
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Reply from Vitality

Thank you for sharing your feedback. I am truly sorry to hear about the distressing experience you had while seeking support. I understand how upsetting and frustrating it must have been to be unable to access your preferred therapist due to a previous consultation, particularly during such a vulnerable time. I also appreciate the concerns you have raised regarding the availability of suitable providers.
Please be assured that we take feedback of this nature very seriously. I have asked a member of the team to reach out to you as a priority to discuss your experience and provide any further support we can.- Lisa

Rated 5 out of 5 stars

Joe was great

Joe was great. Quick and efficient and got stuff done while being courteous.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Great help calling through

Was unclear on next steps following initial NHS GP led treatment, however Mike explained everything clearly in terms of referral and completed the necessary treatment request for me on the phone and got me booked in speedily to support my issue. Very supportive and impressed with the service.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

The gentleman I spoke to was very…

The gentleman I spoke to was very helpful. He explained everything and showed a lot of patience whilst I am managing my condition. Having called before however I was given incorrect information and no note put on my file. Hopefully going forward I will be given the correct information.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

The lady I spoke to was very helpful

The lady I spoke to was very helpful, polite and efficient. She detailed where in the system the referral was and how long it would be before we hear. Very happy with the outcome of the call. Many thanks.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

Request for code

Yolanda was very helpful, except for the 5 minute wait whilst she spoke to colleagues

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Super helpful

I spoke to a lovely super helpful lady called Lenal. I was so frustrated with the way Vitality run their claim procedures but Lenal turned my frustration around by explaining to me what I had to do and where things had gone wrong. Lenal couldn’t have been more helpful and my frown was turned upside down after my call. Thank you Lenal. You were so patient and friendly. I’m so relieved

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

Cardiology Claim

After submitting my claim I was told through the portal that I had to wait a week for a callback, which was very frustrating. I called the contact number and was put through to a claim handler who resolved the issue quickly and has approved an appointment with a cardiologist. Both staff members I spoke to were very helpful and were able to answer my questions.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 1 out of 5 stars

Very poor service & failure to address reasonable adjustments for disability.

Very poor service, constant obstructive questioning. They send emails that are not received and then expect answers to be provided. They offer no reasonable adjustments for non visible disability. The online platform is clunky and does not work and the automated bot on their telephone line is hugely frustrating, never understanding anything. Vitality fail to address these issues & respond with "I understand how you feel", but do not solve the problem. I do not wish to discuss this further with Vitality because they are a source of stress & irritation, so do not ask me to contact you when you cannot communicate with my reasonable adjustments. I will be cancelling the policy.

11 August 2026
Unprompted review
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Reply from Vitality

I am sorry to hear that you have had such a poor experience - when things go wrong, we try and get more information in order to reflect on what has happened and improve things moving forwards for all of our members. We have taken on board the feedback you have provided in your review and as you have specified that you don't wish to be contacted further we won't reach out on this occasion. If you change your mind and wish to discuss this in more detail, please don't hesitate to contact us and we can review your experience and potentially provide some answers to the issues you have raised. - Callum

Rated 5 out of 5 stars

An adviser called Julie went above and…

An adviser called Julie went above and beyond to help me, keeping me updated and informed on my request to her. Absolutely brilliant lady and I would like to thank her very much. Vitality should be very proud to have such a wonderful person working for them.

11 August 2026
Unprompted review
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Fantastic

Clear, Precise information. A joy to have someone like this on your team.

12 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

great customer service, poor payment comms

the communication around payment of an invoice for treatment is very poor. I have to call to get this sorted. The lady on the call this morning was extremely helpful and very professional which went a long way to me giving this a 4.

12 August 2026
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Reply from Vitality

Hello, thank you for reaching out to share your experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Call handler was really helpful

Call handler was really helpful, considering the system is difficult to make contact. He couldn't do enough for me

11 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Fantastic service

Great service, guided through the process clearly.

12 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Callum and Gary were super helpful

Callum and Gary were super helpful - thank you both!

11 August 2026
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Reply from Vitality

We're so pleased to hear that our team members were super helpful. Thank you for sharing your positive experience with us! - Lisa

Rated 5 out of 5 stars

I had to call Vitality today to ask for…

I had to call Vitality today to ask for help on how to redeem my E voucher to claim a free Blue crest Mot assessment as part of my Lloyds sign up plan and after 3 months subscription I could receive a free MOT with BlueCrest..the Associate Julie Taylor was an amazing individual who was very professional courteous and an effective listener..she helped me through the process of arranging my Bluecrest assessment..albeit new for her me being a new subscriber.. we worked it out..Julie was outstanding..very friendly and so respectful for my needs..she asked me about any health issues I confirmed them and she took and empathic approach with me..12 out 12..Thank you Julie..

11 August 2026
Unprompted review
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Reply from Vitality

We are absolutely delighted to hear about your exceptional experience with our team member. It's wonderful to know that you received such professional, courteous, and empathetic support in arranging your assessment. We truly value your feedback and are so pleased we could assist you effectively.- Lisa

Rated 5 out of 5 stars

Very helpful and explained everything…

Very helpful and explained everything that I needed to know

11 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're delighted to hear that we were able to provide you with the information you needed and explain everything clearly.- Lisa

Rated 5 out of 5 stars

Karen was very efficient and…

Karen was very efficient and compassionate when taking my call and details.
I would highly recommend this company and service

11 August 2026
Vitality logo

Reply from Vitality

Thank you for your wonderful feedback. We're so pleased to hear that our team member was efficient and compassionate during your call. We truly appreciate your recommendation!- Lisa

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