Vitality Reviews 

67,605
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

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Asks customers to review

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4.5

All reviews

(67,605)

11,145 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had Ashley helping my out on the…

I had Ashley helping my out on the phone - she had amazing customer service and was very helpful!

11 August 2026
Vitality logo

Reply from Vitality

We're so glad to hear that our team member provided amazing customer service and was very helpful! Thank you for sharing your positive experience.- Lisa

Rated 5 out of 5 stars

Excellent customer service

The customer service provided by Waarisa was exceptional. She explained things in detail and made sure I understood all that was explained. Thanks so much for all your help.

11 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for sharing your positive experience with us. We're so pleased that our team member was able to explain everything clearly and ensure you understood all the details. We appreciate your kind feedback! - Lisa

Rated 5 out of 5 stars

The operator helping me on the phone…

The operator helping me on the phone was so caring and good! Thank you

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our operator was so caring and helpful during your call. Thank you for sharing your positive experience with us! - Lisa

Rated 4 out of 5 stars

Resolving a problem of unpaid invoice…

I was phoning in because a problem i thought i had resolved several weeks early came back i.e an unpaid invoice.
When i eventually got through, this time, to speak to someone, that being Morgan, she was very helpful and professional and hopefully this unpaid invoice will now be paid

11 August 2026
Vitality logo

Reply from Vitality

We appreciate you taking the time to share your experience. We understand your frustration with the recurring invoice issue and are glad our team member was able to assist you effectively. We are confident this will now be resolved. - Lisa

Rated 5 out of 5 stars

Super easy and quick to get through

Super easy and quick to get through. Much easier than navigating the very confusing members hub

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that your experience was easy and quick. It's great to know that we could provide a smoother process for you! Thank you for your feedback. - Lisa

Rated 5 out of 5 stars

Lovely lady with an excellent manner…

Lovely lady with an excellent manner answered my call. I can’t remember her name but she was great.

11 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're so pleased to hear that our team member provided such excellent service and was able to assist you.- Lisa

Rated 4 out of 5 stars

Great Responses

speedy, courtesy, accurate and helpful response during both conversations hopefully resulting on a positive outcome going forward

11 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive feedback! We're delighted to hear that your conversations were helpful and that you received a speedy and accurate response. We hope for a positive outcome too!- Lisa

Rated 5 out of 5 stars

Gareth was very helpful

Gareth was very helpful, thorough and caring whilst remaining full professional at all times

11 August 2026
Vitality logo

Reply from Vitality

It's wonderful to hear that our team member was so helpful, thorough, and caring while maintaining professionalism. Thank you for sharing your positive feedback!- Lisa

Rated 5 out of 5 stars

Great service

Great service

11 August 2026
Vitality logo

Reply from Vitality

Thank you for taking the time to feed this back! - Lisa

Rated 5 out of 5 stars

Always feel valued

empathic engaging and overall a great customer service team

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that you had such a positive experience with our team. It's wonderful to know that you found them to be empathetic, engaging, and that you received great customer service. Thank you for sharing your kind words! - Lisa

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service - explained everything

10 August 2026
Vitality logo

Reply from Vitality

We're happy to hear that our customer service was helpful and clearly explained everything for you. Thank you for your kind words! - Lisa

Rated 5 out of 5 stars

Very helpful and reassuring talk with…

Very helpful and reassuring talk with Valerie in the mental health team today .

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear you had such a reassuring and helpful experience with our mental health team. Thank you for sharing your positive feedback! - Lisa

Rated 5 out of 5 stars

Great customer service as always

Great customer service as always. Kirsty/Kristy not sure what her name was, was extremely
Kind and understanding.

11 August 2026
Vitality logo

Reply from Vitality

We're so happy to hear you had such a positive experience with our team member! It's wonderful to know she was extremely kind and understanding. Thank you for sharing! - isa

Rated 5 out of 5 stars

Call handler was friendly and got all…

Call handler was friendly and got all my questions sorted

11 August 2026
Vitality logo

Reply from Vitality

Thank you for taking the time to share your positive experience. We're so pleased to hear that our team member was friendly and able to assist you with all your questions.- Lisa

Rated 5 out of 5 stars

Katie was very poilte and friendly with…

Katie was very poilte and friendly with her approach to the call. She explained eveything very well and made the next steps extremely clear.

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear about your positive experience and that our team member was polite and friendly. It's wonderful that everything was explained clearly and that you understood the next steps.- Lisa

Rated 5 out of 5 stars

Helpful and informative support

I contacted Vitality to book a dermatologist appointment, and the advisor was really helpful throughout. He clearly explained what was covered under my policy, talked me through the booking process, and answered all my questions. The whole experience was straightforward, friendly and efficient.

11 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear about your positive experience when booking your dermatologist appointment. It's wonderful that our advisor provided such clear explanations and made the process straightforward and efficient for you. Lisa

Rated 5 out of 5 stars

It was very easy to get through to the…

It was very easy to get through to the claims team. Lele was very knowledgable and helpful in going through every detail with me as this was my first claim.

11 August 2026
Vitality logo

Reply from Vitality

Good afternoon Adil, we're so pleased to hear that our claims team was easy to reach and that Lele was knowledgeable and helpful, especially as this was your first claim. Thank you for your kind feedback! -Amy

Rated 5 out of 5 stars

The lady i spoke to earlier (i can't…

The lady i spoke to earlier (i can't remember her name) was very courteous, precise, helpful and informative.

11 August 2026
Vitality logo

Reply from Vitality

Good afternoon, thank you for taking the time to share your positive experience with us. We're so pleased to hear that the person you spoke with was courteous, helpful, and informative. -Amy

Rated 5 out of 5 stars

Thanks Katie for helping with our…

Thanks Katie for helping with our issue, you made the whole experience very simple. top job.

Hamza

11 August 2026
Vitality logo

Reply from Vitality

Good afternoon, we are so glad to hear Katie was able to make things simple for you. Thank you for sharing your positive experience! -Amy

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