Viking Optical Centres Reviews 616

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 97 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpful and knowledgeable staff who provide great advice and support. Many people are delighted with the quality of the products, noting their sharpness, precision, and overall performance. The delivery service is also frequently mentioned as prompt and efficient, with items arriving well-packaged and often ahead of schedule. Reviewers particularly appreciate the repair service, describing it as flawless and capable of making old or damaged items look and perform like new. This commitment to quality and customer satisfaction, even for long-standing products, is a recurring theme.

What people talk about most

Service

Customers had positive experiences with service. Reviewers consistently praise the excellent customer... See more

Product

Clients share positive opinions on product. Many customers are thrilled with the quality and performance of... See more

Staff

Users describe positive interactions with staff. Customers consistently praise the staff for being friendly,... See more

Quality

Consumers find quality to be positive, often describing repairs and refurbishments as being to a very high... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising the speed and efficiency. Many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent company with expert, attentive staff (my contact is Edward) who answered my questions fully & offered sound advice. Received my cleaned & checked Leitz 10x10 BA bins today & v pleased with... See more

Rated 5 out of 5 stars

I got rid of all my Zeiss Equipment (I was a lifelong Zeiss user 40 years!), because of the companies on-going strong ties to hunting birds, big game, and of course, military use. I changed my op... See more

Company replied

Rated 5 out of 5 stars

Looking for replacement twist up eyecups for Olympus binocular. OM were hopeless so I thought I would try Viking. They could not have been more helpful. Back and forth with details and then confirmin... See more

Company replied

Rated 5 out of 5 stars

I decided to order my new binoculars from here again since last experience was exceptional and you've done it again Viking. My item was packaged very well and arrived next day as promised. Also than... See more


Company details

  1. Optical Wholesaler
  2. Binoculars Store
  3. Telescope Store

Written by the company

Viking Optical Centres are a leading independent retailer of optical equipment for over 30 years, with shop locations in Halesworth and Edinburgh. Offering brands such as Leica, Swarovski, Nikon and Zeiss to name just a few.


Contact info

4.9

Excellent

TrustScore 5 out of 5

616 reviews

5-star
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1-star

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Rated 5 out of 5 stars

Amazing customer service

My very expensive Nikon binoculars were deemed too old and obsolete to service by Nikon themselves, but the repair department at Viking were able to completely refurbish and repair them. Just some of the things they did were to give an internall clean and realign, and put new body rubber on, provide new rubber eyecups and they even threw in a new strap and eyecup protector.
But not only was the actual repair amazing, the customer service was faultless too. They rang me at every stage, let me know what was going on, exactly how much it would cost (peanuts compared to the cost of replacing the binoculars with like quality), and when all was signed off, they got the product back to me the very next day.
Every person in the repair department that I spoke to was friendly, helpful, knowledgeable and sympathetic.
I was absolutely thrilled to get my like-new binoculars back and could not recommend Viking more highly.

24 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Fantastic service from start to finish

Fantastic service from start to finish. Highly recommended.

24 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Great showroom in Halesworth

Visited the showroom in Halesworth where there is a large range of binolculars from various manufacturers. Although I went along with a preferred model in mind, I could try them against other makes/models and be sure that my choice was correct. (Other retailers have a far more limited choice on display in my experience.) Their stock levels seem good too so you can probably go away with what you came for rather than having to wait for it to be ordered. Prices good too.

Jack in the shop was very helpful and knowledgeable.

Highly recommended.

20 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Very positive experience

Jack was very knowledgeable about the binoculars he had for sale. He was very helpful and took as much time with us as we needed. In all we had a very positive experience and we are pleased with the binoculars we purchased.

17 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Excellent service. Would use again!

Looking for replacement twist up eyecups for Olympus binocular. OM were hopeless so I thought I would try Viking.
They could not have been more helpful. Back and forth with details and then confirming that they had a possible match. Edward was most helpful and I could not have asked for a better customer service. Reasonable price too.

17 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Excellent. The binoculars I purchased were a great…

The binoculars I purchased were a great price and the delivery very quick. The whole process from start to finish was excellent.

9 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

A very good experience at Viking…

A very good experience at Viking Optical in Halesworth yesterday. The assistant couldn’t have been more helpful. He let me try lots of different options without any pressure, just told me the merits of each piece and left me to decide, without any rush, which I preferred. Very happy with my purchase.

13 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 4 out of 5 stars

Great job RSPB and Viking

Really helpful from start to finish, Titchwell to home, great repair job, even supplied a new strap gratis!
Only reason not 5 stars is because DHL delivery just left package on the doorstep without it being signed for which was part of the deal!

11 April 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Great service

Excellent, prompt, no hassle service under warranty.

31 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Trustworthy optics repair and refurbishing service

Just received my 26 year old Viking binoculars back, repaired and refurbished to a very high standard. The customer service throughout the process has been excellent, courteous and informative. I’ve no doubt my binoculars will last another 26 years, hope I’ll still be using them then!

19 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Swift and excellent

A very swift, efficient search for and replacement of rubber eyecaps for 23 year-old 8x20 Swarovski binoculars, by helpful people who were a delight to deal with. I highly recommend Viking Repairs

10 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

First rate products and service.

I would recommend to anyone this company for their customer service. I've just had a repair completed under warranty, which was done very quickly and to a very high standard with prompt replies to all emails regarding repair and an excellent and rapid return delivery by DHL.

11 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Excellent binoculars for a newbie (RSPB…

Excellent binoculars for a newbie (RSPB Skylark® 8 x 42) and super-helpful staff (particular thanks to Edward from their repair team).
They sent a new rubber eyepiece cap immediately when it arrived slightly damaged and also gave me useful info about how to set up the binos and attach the strap.
Great service!

11 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

More than 5 stars for sales experience, product quality and ongoing support.

When I first bought the binoculars I was amazed at the quality of vision and how much more I could see. I was also impressed with how easy to was to purchase the binoculars and speedily they were delivered. When a double image fault developed I was gutted but contacted customer service and received a prompt response. I was reassured and given careful instructions on returning the binoculars for repair. The binoculars were returned to me as good as new, if not better! And the cost was covered by the warranty. If only all businesses were as good as this. I wish I could give more than 5 stars.

5 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Excellent service.

Excellent service.
Supplied the wrong item to start with but soon sorted out the right part.

8 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

First rate service

Excellent experience with Viking, our newly serviced binoculars are like new, we’re no longer thinking of buying replacements. Their repair turnaround was swift. and the telephone advice was very helpful. Thank you everyone at Viking

5 March 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Repaired binoculars.

First contact with the company was wonderful. Lady on the phone pleasant and very knowledgeable about repairs needed for my RSPB binoculars. Sent them away for assessment with info that it would be a week until they were looked at, and any repairs at this time of year to be approx 4-6 weeks. The whole process, from sending my binoculars by post, was completed in just over a fortnight, and I now have my binoculars back and fully repaired. Thank you Viking for excellent communication and an overall amazing experience with your company.

11 February 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Excellent service

Excellent service, well packaged, quick return. Kindly serviced under warranty despite it being slightly over the 10 year time frame. Thank you.

10 February 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

My Swallow 50 was badly damaged after…

My Swallow 50 was badly damaged after falling over while attached to a tripod. I returned it to RSPB Pulborough where I had purchased it from and they sent it back to Viking. 2 weeks later I received a call from the RSPB to say it was ready for collection. Viking had given me a new replacement Swallow 50 telescope free of charge. I cannot commend Viking highly enough for such great service. Thank you. Sylfan Hammond ref 6161 Halesworth

20 January 2026
Unprompted review
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Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

Rated 5 out of 5 stars

Quick turn a round.

Had a problem with the leg of my Swallow tripod. Spoke to Edward and then returned (the out of warranty) leg at 14:15 on the 10/2 at 11:15 on the 13/2 the leg was back with me after a FOC repair. Out standing service from Viking once again.

13 February 2026
Unprompted review
Viking Optical Centres logo

Reply from Viking Optical Centres

Thank you for leaving a review! We're pleased that you were happy with the service and quality of work. Kind regards, the Viking team.

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