From a Stale Email List to 60%+ Open Rates Verum 1 Actually Delivers
We sell a patented bedsheet holder called Bed Scrunchie and like a lot of product brands, our email list had just gone completely stale. People would buy once and never come back open rates were sitting around 18%, clicks were basically nothing, and email was doing almost nothing for revenue.
I'll be honest, I was skeptical going in. I've worked with agencies and freelancers before and the story is always the same great pitch, you sign, and then you never hear from the owner again. You get handed to some project manager juggling five other clients and they're doing just enough to keep you paying month to month. That was my biggest hesitation.
Verum 1 is completely different. You can actually feel that they gives a damn about your results. They rebuilt our post-purchase flows, helped us think differently about repeat buyers, and helped fix the email deliverability for our list where our open rates were low and not inboxing the best. This not only helped increse our open rates on flows from 20.6% to 54.9% and on campaigns from 25.7% to 64.5%, but in turn tons of unengaged subscribers were removed from our list that we were paying for, but never opening emails. This took our Klaviyo bill from $500/month to $150/month.
If you're an e-commerce brand and need help with email, just hire Verum 1. Wish I had done it sooner

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