Helped me order a frame from Tavelo in a limited edition colourway. Really responsive to questions and status of shipping, and were able to get an extra derailleur hanger shipped with the frame. There... See more
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Couldn’t speak more highly of the experience I had purchasing my new wheelset from Underdogs Cycling. During the process, I dealt specifically with Eddie who helped address all the questions and con... See more
I recently was in the market for a new bike and got connected with the Underdogs team. As an avid cyclist, I was blown away by their industry knowledge and thoughtful guidance as I built my dream buil... See more
Are there hiccups when buying from places where they have to ship and pass customs. Absolutely! Underdogs came in clutch and communicated excellently throughout the process. Happy and will do business... See more
Company details
Written by the company
At Underdogs Cycling, we are riders first, not just another bike parts store. Every product we sell has been tested by us or is continuously put through real-world miles as it arrives. If we would not ride it ourselves, we will not offer it. Our approach is simple: no gimmicks, no compromises, only products we know deliver performance when it matters most. The cycling industry has long been shaped by big-name brands, but we believe in doing things differently. Around the world there are innovative companies creating exceptional gear that many riders have never heard of. We bring these underdog brands directly to North America so cyclists can enjoy top-tier performance at a fraction of the cost. Quality, value, and service define who we are. We source proven overseas brands, then back them with a local voice, reliable support, and warranty assistance that never leaves you dealing with another time zone. We live and breathe cycling, with thousands of kilometers behind us, from racing to bike-packing adventures. Our goal is to represent everyday riders who want dependable gear without the markup, and to challenge expectations by introducing some of the best-kept secrets in cycling.
Contact info
Eddy was great to deal with
Eddy was great to deal with. The process was smooth and he made it so easy for me. We agreed on a budget and then he took it from there. He had me sized up and then he ordered everything. He exceeded my expectations and so I’m glad to have met him.
Ordered Elilee X310 24mm spindle with…
Ordered Elilee X310 24mm spindle with DA spider. Very impressed.
Underdogs Cycling excellent customer service
Underdogs Cycling help me deciding a saddle, crankset and wheelset that fit my exact needs. Communication and customer support were outstanding—every question I had was answered quickly and clearly. They were also flexible with communication methods, which made everything very convenient.
What really impressed me was the follow-up after the transaction to make sure everything arrived properly and that I was satisfied with the product. That level of customer care is rare. Hands down one of the best online retailers I’ve had the pleasure of working with. Highly recommended.
Best experience with overseas delivery I had
I bought a set of carbon bicycle cranks in February 2026. Even with delay delivery was incredibly fast. The crankset I bought is of great quality and really light.
Highly recommended!
Order some Incolor AeroWav integrated bars. Perfect transaction from start to finish. Excellent customer service. Fast shipping and clear communication throughout. I highly recommend Underdogs!!
Excellent bikes for a really good price
Excellent bikes for a really good price
Communication was very good
Excellent service!
Had some issues with my order and Sanjay couldn't have been more helpful. Answered emails extremely quickly and went above and beyond to help me find a resolution!
Excellent customer service and prompt…
Excellent customer service and prompt communication. There was an issue with shipping and they worked with me every step of the way to get the product in my door. Product arrived just as described and fit perfectly.
Underdogs Cycling - excellent service and very knowledgeable
I can highly recommend Underdogs Cycling, very genuine and helpful! The team clearly knows the bikes and accessories they're selling. The person I spoke with, Edward, provided great advice based on my situation and the type of riding I want to do.
What really sets them apart is their honesty and transparency. The bike I ordered (Avenger) fit as expected, was delivered within 2 weeks, and had excellent quality... no surprises!
Excellent communication regarding…
Excellent communication regarding getting me a Tavelo Arow. Bike arrived on time and no surprises with shipping or hidden fees. Will buy from underdogs again!
The One
Hi, buy the avenger shuttle sl from Underdog.The bike arrived around 2 weeks.The packaging was super good.The frame is super light and nice.No problem with assembly.My first ride is fantastic and very comfortable with this stiff frame.Still new to the bike to tell about how the bike ride.Overall very happy with my purchase with Underdog.
All great
The transaction was smooth and easy,
Very knowledgeable and friendly sales team, thanks
Great experience dealing with underdog
Great experience dealing with underdog. They where very helpful and knowledgeable with the parts I was looking for. They offered quick responses and shipped my components in a quickly. No tarrifs shipping to California. They can take my moneys.
Great experience — highly recommended for North American buyers
I reached out to Underdogs Cycling because they have strong access to the Chinese market while still being established in North America. They’re based in Canada (back east from me), but compared to other options — many of which are located directly in China or Europe — this gave me a lot more confidence.
Communication was excellent. Responses were very fast, and in many cases we spoke directly by phone. They’re extremely knowledgeable and made me feel at ease, especially considering the amount of money involved when ordering from overseas.
They helped guide me toward sensible purchases, suggested options I wasn’t even aware of, and overall made the entire process much smoother than trying to figure everything out on my own. What really stood out was that they’re always just a text or phone call away — which goes a long way when you have questions or concerns.
I’ve now received everything, and throughout the process they were very clear about timelines and what to expect. There were no surprises.
I would absolutely recommend Underdogs Cycling. This isn’t something I’d want to attempt on my own. If I lived in Europe, I might consider a different option, but for anyone in North America, they would be my first choice.
They really help put you at ease when you’re spending a fair amount of money — they truly “hand-hold” you all the way to the finish line.
8lien L Series Wide Wheelset - L5W
Couldn’t speak more highly of the experience I had purchasing my new wheelset from Underdogs Cycling. During the process, I dealt specifically with Eddie who helped address all the questions and concerns I had. Being fairly new to cycling, I felt that I was in extremely good hands and guided to the best wheels for the type of riding I do.
If you’re looking for new gear, I would highly recommend the team at Underdogs Cycling to help guide you in the right direction!
Outstanding customer service and a truly professional experience
From the very first contact, my experience with Underdogs Cycling Inc. has been excellent. Communication has always been fast, clear, friendly, and highly professional — something that is becoming increasingly rare nowadays.
They replied promptly to all my questions, provided accurate and honest information about product compatibility and shipping, and followed up proactively with tracking details. Even when I had a doubt regarding the shipment, the response was immediate and courteous.
In a market where many online stores either don’t reply, provide misleading information, or eventually force you to request a refund because the product never arrives, Underdogs Cycling truly stands out. Their transparency, reliability, and personal attention make a real difference.
I highly recommend Underdogs Cycling to anyone looking for high-quality cycling components and, above all, trustworthy and professional customer service. I would not hesitate to purchase from them again
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