CRAFTD London Reviews 

7,723
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,649 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent quality of the products, noting their durability and authentic feel even after extensive use. Many people appreciate the exceptional customer service, describing interactions as helpful, quick, and professional in resolving various concerns. The speed of delivery is also consistently praised, with many consumers receiving their items promptly. However, some customers also noted difficulties with the return and exchange process, experiencing slow communication and unhelpful responses when issues arose. A few other people also felt that while product quality is generally high, some items occasionally broke, lost color, or caused skin irritation.

What people talk about most

Product

Customers had positive experiences with product, with many reviewers expressing satisfaction with the quality... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the durability and appearance... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the quick, friendly, and... See more

Order

People report ambiguous experiences with order, with some customers having positive interactions, such as... See more

Delivery service

Consumers find delivery service to be positive, with many reporting timely arrivals and quick international... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Great quality and fast shipping but the prices have increased drastically over the last year

Company replied

Rated 5 out of 5 stars

I broke my chain and I contacted them about the the lifetime warranty it was only Hours before kishon replied and a day later my replacement was sent! Back and forth emails with little waiting. Not on... See more


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

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No recent history of asking for reviews

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Replied to 96% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,723)

1,667 reviews in the last 12 months

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Rated 2 out of 5 stars

Terrible customer service

Terrible customer service. Ordered a ring for my son, was too big so asked to exchange it. Straight away I was told that it was outside their 14 day return window (be warned you only have 14 days which isn’t made clear. This is not enough time if buying a present for someone). Was told I could send it back for store credit. This seemed fine as I just wanted the same item in a smaller size. They wouldn’t do this in one transaction though and wouldn’t give details of how to use the ‘credit’. Got an email almost a month ago to say they’d received the item for processing, no info on what to do next. Contacted them again a couple of days ago to ask how to use the credit. They obviously didn’t even bother to read my email, just sent one back saying it wasn’t received in the 14 day window so I could only have credit. Every message I’ve sent I’ve said I want to get the same item in a smaller size, I have not asked for a refund, every email back tells me I can’t have a refund only credit but refuses to say how to use that credit. Feels like they just want to keep your money.
I’m sure they are fine when there are no issues but it’s like pulling teeth when there is an issue - very poor communication and a sense of once they have your money they don’t care less. Almost 2 months since I placed the order and they have both my money and the product.

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gillian,

Thank you for taking the time to share your feedback.

We're sorry to hear about your experience and understand your frustration with the time taken to resolve this. After reviewing your return, we found that it had not yet completed processing through our returns system.

Returns can take up to 14 days to be processed once received at our warehouse, and we've now got this sorted for you. Your store credit code has been sent, so you can place an order for the correct ring size.

If you require any further assistance, please don't hesitate to reach out.

Craftd London

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, very efficient and reliable!!!

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave a review.

We're really pleased to hear you had a great experience with our customer service team. Your support means a lot to us, and we hope you enjoy your CRAFTD pieces.

CRAFTD London

Rated 1 out of 5 stars

Awful Customer Service and Refund Policy

The product itself was okay, but wow the customer service is possibly the worst I’ve ever dealt with. Frustratingly, I’d read reviews reflecting the poor customer service but looked past them.

25/03 - placed my order (£33.69)
28/03 - delivered
30/03 - returned (didn’t fit)
09/04 - £31.16 gift card received
09/04 - new order placed
10/04 - delivered
13/04 - returned (just didn’t like the style)
20/04 - chased refund (no notifications)
23/04 - told it takes 14 working days
06/05 - emailed to confirm I’d receive £19.99 back to my credit card
15/05 - told my refund was on its way and would be issued as a gift card
15/05 - received a gift card for £31.16
18/05 - advised I want the cash as I don’t like the products. Told this was fine and I would receive £19.99 in 1-3 working days
22/05 - told it’s still being processed
26/05 - told I would be getting a gift card
27/05 - I rejected this and they told me again I’d get a refund of £19.99 in 1-3 working days
01/06 - £17.21 refund received

So it took 7 weeks to get a refund, almost half of the money I spent back, and if I hadn’t chased and chased I probably wouldn’t have received it at all.

25 March 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jamie,

Thanks for taking the time to share such a detailed Trustpilot review and timeline of events.

I’m really sorry for the experience you’ve had. I can’t currently locate your order based on the details provided, so I’ve requested your order details. Once I have these, I can look into this further for you.

Thank you,
Craftd London

Rated 5 out of 5 stars

Excellent service

Excellent service, fast support, and a very professional approach. The team is always helpful, responsive, and willing to go the extra mile to assist. I have purchased from them many times over the years and have always been extremely satisfied with both the products and the customer service. Highly recommended.

Best regards,
Shawn

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Shawn,

Thanks for taking the time to leave us a review and for your support over the years. It's great to hear that you've been happy with both our products and customer service. We'll be sure to pass your comments on to the team.

Thanks again for your recommendation!

Craftd London

Rated 5 out of 5 stars

Excellent Customer Service that was quick and easy!

The customer service team were incredible and very efficient in solving problems quickly. I loved their chains as they were very durable for daily wear, sweat resistant for when I’m in the gym, and finally to be able to wear them in the ocean on vacation without having to worry about taking them off! Overall I would have to give them at least 6/5 even though I can’t!Thanks guys!

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Ethan,

Thanks so much for the review!

We're really happy to hear that you've been enjoying your chains and that our support team was able to help get things sorted quickly. It's great to know your jewellery has kept up with daily wear!

We appreciate the kind words and the 6/5 rating, we'll happily take it!

Thanks again for your support.

Craftd London

Rated 1 out of 5 stars

I bought a bracelet from this company…

I bought a bracelet from this company and it kept falling off. Complained, sent pictures. They said they will send a replacement. Sent original order number yet nothing. Take ages to reply only one agent available

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Tosin,

Thank you for your feedback. I've checked your case and can see that your replacement has already been shipped and is on its way to you. We've also reached out via email to follow up and see if there's anything else we can do to help.

Craftd London

Rated 5 out of 5 stars

Great fast customer service!

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Teddy,

Thank you for your review!

We're glad to hear you had a positive experience with our customer service team and that we were able to help quickly. We appreciate your support.

Craftd London

Rated 3 out of 5 stars

Weak clasp

I have a Cuban chain, the clasp has broken on it twice now and Craftd have replaced it twice. It breaks while I'm sleeping and the weight of my neck pressing against the clasp damages it somehow. I'll go to a nearby jewellers to replace the clasp with something durable because the one by Craftd isn't.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear you've experienced the same issue more than once with your chain.

While we're glad our team was able to replace it for you, we completely understand your frustration with the clasp breaking repeatedly. We appreciate you taking the time to share this feedback, as it helps us identify areas where we can improve.

If you'd like to discuss this further, please don't hesitate to reach out to our support team and we'll be happy to help.

Craftd London

Rated 5 out of 5 stars

The silver chain I got for my son's…

The silver chain I got for my son's 21st birthday is stunning. Unfortunately, the clasp broke and I was offered a replacement or a credit note. I opted for the credit note as the chain was out of stock. The issue was sorted out very quickly. Thank you.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Sophie,

Thank you for your review.

We're sorry to hear about the issue with the clasp, but we're glad our team was able to get things sorted quickly and provide a solution that worked for you.

We hope your son enjoys his chain, and we appreciate your support.

Craftd London

Rated 1 out of 5 stars

Don’t buy anything from CRAFTD

Don’t buy anything from CRAFTD. Horrible quality and a rip off, feels like plastic. And when you return it, they say they never received it! Just lost about $100 for no reason …

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear that you're disappointed with your experience.

Unfortunately, we're unable to locate your order from your Trustpilot review alone. Please either reach out to our support team with your order details, or let the agent you've previously been speaking with know that you've contacted us via Trustpilot so we can locate your case and investigate this further.

We'd appreciate the opportunity to look into this and help resolve it for you.

Craftd London

Rated 5 out of 5 stars

I order two pieces of jewellery a Cuban…

I order two pieces of jewellery a Cuban chain and bracelet. Quick delivery, great quality; with the right measurements the jewellery sit well and u get the value for what you pay for, if not more and very good quality service and a great team. will order more soon.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for your review!

We're glad to hear you're happy with the quality of your Cuban chain and bracelet, and that everything arrived quickly. It's also great to know you've had a positive experience with our team.

We really appreciate your support and look forward to helping you with your next order.

Craftd London

Rated 1 out of 5 stars

FALSE ADVERTISING!!!

FALSE ADVERTISING!!!! Their Life Time Warranty is a scam and they do NOT honor it. Bought my son a cross necklace and the ring that held the cross opened and lost the cross. They insisted on sending a picture.. How are you supposed to send a picture of something that was lost due to cheap and poor craftsmanship.. This company does NOT honor Life time warranty!!!!!!!!!! SCAMMERS!

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Don,

To assess any lifetime warranty claim, we do require photos showing the fault or damage to the item. Unfortunately, as the cross itself was lost, we’re unable to verify the issue or process this under our warranty policy, as lost items are not covered.

We completely understand this is disappointing and appreciate your understanding.

Craftd London

Rated 5 out of 5 stars

I got a gold cross necklace and its…

I got a gold cross necklace and its been outstanding. i wear it 24/7 all the time showers, workouts, every condition you can think of and its been awesome its also a really great price being just under 70 has the quality of 100+ necklace.

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Colin,

This is so great to hear, thank you for sharing this!

We’re really glad your necklace is holding up so well, especially with you wearing it 24/7 through everything.

And really appreciate you saying that about the price vs quality too, means a lot.

Craftd London

Rated 5 out of 5 stars

Craftd has not let me down from the…

Craftd has not let me down from the quality to the quick response and turnaround time on any issues
Thank you Craftd

25 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jimmy,

This is honestly so great to hear. Thank you so much for taking the time to share this.

Really glad you’ve had such a good experience with both the quality and how quickly things get sorted when needed.

Craftd London

Rated 5 out of 5 stars

De details are insane!

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in the jewellery that makes it feel authentic and unique! It feels like they are the only brand actually doing an effort to make something cool!

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you so much for taking the time to leave this review!

We’re really glad you’ve noticed the attention to detail in the pieces. That’s something we put a lot of effort into, so it genuinely means a lot to hear it’s coming through and making the jewellery feel more unique and special for you.

Craftd London

Rated 1 out of 5 stars

Broken and gone in 36 hours…

My son’s girlfriend bought him a £70 bracelet for his 18th birthday. Within 36 hours it was missing from his wrist. He had not taken it off, nor could it slide off so it must have broken off. We cannot find it to prove it has broken, so I am questioning the quality. You would expect it to last quite a long time at that price. She has been offered a £10 voucher by customer services which frankly is not acceptable. Do not buy from here unless you can guarantee that you will catch it when it breaks off. Craftd I think you should do better than this. A young girl has worked 10 hours to pay for that.

18 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

We’re very sorry to hear about this and completely understand how disappointing this must be, especially as it was a birthday gift.

Unfortunately, under our warranty policy, we do require an image of the item showing the fault before we’re able to arrange a replacement or further resolution. As the bracelet has been lost, we’re unable to confirm whether there was a manufacturing fault, and for this reason we cannot replace lost items.

We’re sorry we couldn’t assist further on this occasion. However, if the bracelet is found, please do reach back out to us with images and we’ll be more than happy to look into this again for you.

Craftd London

Rated 5 out of 5 stars

Great customer service and reliable warranty

I had an issue with one of my rings and contacted CRAFTD to ask about their Lifetime Warranty. Their customer support team was very helpful, polite and quick to explain the available options. They handled the situation professionally and offered me store credit for the value of the item, which I really appreciated.

The products look great, and it is reassuring to know that the brand stands behind its pieces and takes warranty claims seriously. Overall, a very good experience with both the jewellery and the customer service.

26 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Angel,

Thanks for the review. Glad to hear the team could help sort things quickly and that you had a good experience with the warranty process.

Really appreciate the support and happy to hear you’re enjoying the jewellery.

Craftd London

Rated 5 out of 5 stars

Had my chain for years

Had my chain for years, products are very reliable and have no issue with water or general life. I had to go through customer support for an issue and Chloe was incredibly helpful and fast. Very reliable company.

25 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ben,

Thanks for the review. Great to hear your chain has held up so well over the years and that the team could help quickly when needed. Really appreciate the support.

Craftd London

Rated 2 out of 5 stars

Bad customer experience

Product was fine, no complains. I simply didn't like how it looked in person. So I sent it back for an exchange.

But I genuinely had the most horrible customer experience. It was so bad and annoying. They took literally weeks to process my refund!! Maybe going on to like 3ish months. There was so much back and forth, and inconsistencies. For example, I was initially told I can get an exchange. When I sent the product back to them, I wrote them an email and they replied confirming my exchange is being processed. I then followed up a few days later and was asked whether I would like an exchange when it was already confirmed to me the exchange is being processed! THEN I got another email telling me they aren't doing exchanges at this time! That was incredibly frustrating. In the end, i got my refund after several weeks of emailing them.

The product costs 45£. I paid for the shipping the item back to the myself so Im unsure why I was refunded £42 in the end.

I couldn't be asked to email them again.

If any of the CRAFTD team wants to confirm this with me, feel free to reach out and I can show you the emails.

11 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Fazle,

Thank you for taking the time to leave your review.

We’re sorry to hear about your experience with the return and refund process, and we understand your frustration with how this unfolded.

We can confirm your refund has now been fully processed, and we have also arranged an additional refund of the £3 return postage fee.

We have also sent a goodwill gesture to your email as an apology from the CRAFTD team, in recognition of the inconvenience caused and your patience throughout the process.

We really appreciate your feedback, and it’s been shared with our team as we continue improving our service.

Craftd London

Rated 5 out of 5 stars

Only the Best

I bought a necklace/pendant 2 years ago. These items have literally never been taken off my neck whether it be swimming, gym, and everything in between.  The claims they make about their quality are real.  They still look like I just bought them so their lifetime guarantee is simply a bonus. I have been complimented too many times on these items and it feels good every time.  I recently sent an inquiry and the response was lightning fast.  David, thank you for your courteous, friendly and professional approach, it was quite refreshing to know that there are companies who hire individuals like you who take pride in their work.  At the end of the day, Craftd has style, quality, variety and top notch service. That is why they stand apart from the rest and why, Craftd, I will be recommending your products as a lifelong customer.

Thank you,
Preston from Toronto, Canada

22 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for the amazing review, Preston. Great to hear your pieces are still holding up after 2 years of daily wear, that’s exactly what we aim for.

Really appreciate the kind words about the team and the support for the brand. Thanks again for recommending us and being part of the CRAFTD community.

Craftd London

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