While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 272 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the ease of use and the intuitive nature of the platform, highlighting how simple it is to set up and integrate with existing websites like WordPress and Shopify. Many people appreciate the product's ability to generate high-quality, SEO-optimized content, saving them significant time and effort. The user experience, from onboarding to the overall interface, is frequently described as well-thought-out and seamless. Reviewers also commend the exceptional customer service, noting the quick response times and the helpful, knowledgeable, and patient assistance provided by the support team. However, some customers expressed a desire for more robust image integration within the articles before publishing. A few people also mentioned initial difficulties connecting the service to their website or raised concerns about the company's online presence.

What people talk about most

User experience

Customers consistently note positive experiences with user experience, highlighting the ease of setup and... See more

Website

Consumers generally express satisfaction with the website experience, highlighting its ease of use and... See more

Product

Customers had positive experiences with the product. Many reviewers found that the product delivers on its... See more

Customer service

People report positive experiences with customer service. Customers consistently praise the support team for... See more

Staff

Clients share positive opinions on staff, consistently praising their helpfulness and dedication. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Super easy. Just bought a online business that uses wordpress, so complicated getting into this, Im used to face to face biz but wanted to get into ecommerce. Saw their ad and decided to try it.... See more

Rated 5 out of 5 stars

I installed the plugin on WordPress, which was very easy to set up. The support is excellent; they respond within minutes and answer questions professionally. In my case, the articles created a... See more

Company replied

Rated 5 out of 5 stars

I hooked up Soro to my Shopify store mostly out of curiosity and was surprised how fast it worked. Setup took maybe five minutes and I did not have to tweak much. After connecting, it already picked u... See more

Company replied

Rated 5 out of 5 stars

We use Soro to generate SEO-optimized articles for our eCommerce education blog and sync them directly to our Ghost site. The content quality is solid and the Brand DNA feature lets us control tone,... See more

Company replied


Company details

  1. SEO Service

Written by the company

Soro helps your business show up when customers search on Google and ChatGPT. You don't need to know anything about SEO or spend hours writing blog posts - we do it all for you automatically. Every day, Soro writes a new article that answers those questions in your voice and publishes it directly to your website. We built Soro because most small businesses know they should be blogging, but either don't have time or can't afford expensive agencies. Set it up once, and let Soro handle everything while you focus on running your business.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 75% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

A very questionable service

A very questionable service — even just to try it out. I did a quick check and opened their Instagram. The first post was published on January 15, 2026 — so very recently, just about 3 months ago. At the same time, if you look at their website, they show screenshots of supposed client growth using their service, including Google Analytics screenshots claiming implementation as early as summer 2025, with traffic skyrocketing by hundreds of thousands of percent by August–September. That’s quite strange — if your Instagram was only created a few months ago, how are you showing client case studies from well before that? It looks suspicious, like it could be fake.

The same goes for their Trustpilot reviews. If you check them, they’re all positive, very similar in wording, and a huge number were posted within the last month. On some days, dozens of reviews appear at once. Where would a brand-new service get that many clients in such a short time?

Also, it’s not just Instagram — their blog on the Sora website only starts around December 20, 2025. So at most, the service is about 4 months old. Yet they’re publishing case studies that supposedly date back 10 months. How is that possible?

Another odd point: they promote daily blogging and automated content publishing, yet their own website doesn’t reflect that. There are only about 40 articles in total, even though the service supposedly launched much earlier.

Overall, there are too many red flags to feel comfortable trying this service, unfortunately. The marketing is strong — it makes you want to believe you can just turn it on and everything will start growing — but in reality, it looks more like another AI “miracle” service with a scam-like facade.

UPDATED after Soro team reply:

Thank you for your response. I’d like to believe you, of course, but I have quite a lot of business experience, and I don’t see how you could have acquired such a large number of clients without having any case studies to show first. It’s also unclear how you were marketing yourselves to gain that number of clients you mention — and only after that, six months later, you created your Instagram and website and started promoting even more actively. That’s simply not how a typical business operates. This might convince a casual user, but not someone who runs a business.

Also, to avoid being unfounded, I did a manual search for the query “seo website optimisation ai” and went through 10 pages of Google results — your website was nowhere to be found. So it seems that what you’re promoting, you’re not even using yourselves. That’s a major red flag suggesting that your service is likely not what you claim it to be.

I also asked ChatGPT for tools to automate SEO, including automatic article posting and promotion via Google and AI search, and it returned a list of 50 (!) services. — Soro: not found in results

27 April 2026
Unprompted review
Soro logo

Reply from Soro

Hi Artem, thanks for the review.

Soro launched in 2025 and we've been growing fast - the case studies are from real customers who came in early and saw results within weeks. We were focused on building the product and serving those customers, not on maintaining a social media presence or publishing blog content for the sake of appearances. The marketing footprint came after the results, not before.

We have a large and growing customer base, and we ask every single one of them to leave honest feedback. Every day we work hard to help business owners see real SEO growth - that's what drives the reviews, and that's what we show up for.

On publishing - Soro isn't about flooding sites with content. It's about publishing what actually moves rankings, guided by real signals. Our users have full control over volume, but smart beats frequent every time.

Also, we couldn't find an account under your name. If you have one, reach out at info@trysoro.com and we'll sort anything out. If you don't - we'd genuinely welcome you to try it out.

Rated 5 out of 5 stars

Off to a very good start

I've only just begun, but the setup instruction was clear and the recommendations for website optimization are on my to-do list today. Wish me luck—wait, make that SUCCESS!

25 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look