Having a real person answer the phone, answer ones questions and help a prospective buyer make an informed decision on what product one needs as opposed to a product one desires. Thank you for givi... See more
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Purchased the new Range Finding Binos and are very impressed! Both with the service- they arrived quicker than I expected and the product. The glass clarity is amazing. I was able to clearly see i... See more
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Just received my EB binos. I tested the Eagle Ballistics app all winter against Applied Ballistics in my Kestrel 5700AB. Short version is I came to trust EB over AB. I got consistently more accurate s... See more
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Easy ordering, with amazing video support for readers h prior to ordering. Online reviews performed by people I trust in the industry, proper marketing and pricing. The 2.5-15 eld hunter is an amazing... See more
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Company details
About TRACT Optics
Written by the company
TRACT Optics is doing things differently. Period. As an optics company that has been producing high-performance Binoculars, Rifle Scopes, and Spotting Scopes for the past 10 years, we have created a business model that makes your experience our top priority. Our direct-to-consumer model cuts out the middleman providing you a higher quality product value! The founders of TRACT Optics, Jon Allen and Jon LaCorte set out to build the finest line of hunting and shooting optics without making any sacrifices or letting any barriers get in their way.
The result is a complete line of superior optics with specifications and features found in products costing hundreds of dollars more. Plus, the TRACT Trust Assurance guarantees the functionality of the product for the duration of its lifetime whether you are the original owner or not. We believe the customer’s experience is our responsibility. “I am sure there are people who think we are crazy for trying to start our own high-end optics company in the already saturated optics market,” said Co-Founder Jon LaCorte, “But this is a different kind of Company with a different way of doing business and in many ways, we think it’s the future of product purchases.”
TRACT’s comprehensive, educational website will serve as a resource for the optics community through blogs, videos and social media platforms like Facebook and Instagram. Visit Tract Optics or give us a call at 631-662-7354 to learn more!
TRACT Trust Assurance Warranty
A Matter of Trust
The TRACT Trust Assurance was created for you to be able to trust in the products you are buying. We believe in our optical designers, engineers and suppliers so strongly that we warranty our products against defects in materials and workmanship for a lifetime, without any unnecessary paperwork or mumbo jumbo mess.
Contact info
119 North Duke St., 17036, Hummelstown, United States
- 6316627354
- support@tractoptics.com
- tractoptics.com
4.9
Excellent
3K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Excellent service/customer oriented…
Excellent service/customer oriented company. Can’t beat their commitment to their customer/client! BZ
10 April 2026
Reply from TRACT Optics
MelC - Thank you for your continued support and we appreciate you taking the time to let others know about the level of service we at TRACT strive to deliver. All the best, jon
Excellent products
Excellent products, prompt service, decent pricing, great marketing.
20 February 2026
Reply from TRACT Optics
Ed - Your ongoing support of our company is greatly appreciated! Take care, jon
Excellent company & products
Great purchase process and company. Their products continue to best their competition in terms of quality, functionality, customer service and value. I stopped buying riflescopes from the legacy brands once I discovered TRACT several years ago and have not looked back. They could teach their competitors a master class on taking care of the customer. TRACT Optics is a true diamond in the rough.
10 April 2026
Reply from TRACT Optics
Steve - Thank you for the kind words regarding our customer service and the performance level of our optics compared to the "legacy" brands. Your insight goes a long way in helping others make the right choice. Thanks again, jon
I buy nothing but Tract optics
I buy nothing but Tract optics. I have several and they never let me down. I decided to put together a rifle to go to NRL hunter matches and I need a top tier optic. I went with the Tract 4-25x50 Eagleman. What an amazing scope that was perfect for what I needed. I recommend Tract to everyone I know. Once they try one they are hooked. Keep up the good work!
7 April 2026
Reply from TRACT Optics
Jason - Thank you for your business over the years and appreciate you taking the time to let other NRL shooters know about the performance level of our optics. All the best, jon
Great product and great service!
20 March 2026
Reply from TRACT Optics
Doug - Thank you for the feedback! Take care, jon
Reply from TRACT Optics
Jonathan - Glad we could be of help and get you everything you need for your CZ 457. All the best, jon
Excellent customer service and John was…
Excellent customer service and John was fantastic help in coordinating the new purchase
Tank you
Eduardo
9 April 2026
Reply from TRACT Optics
Eduardo - It was a pleasure speaking with you on the phone and glad we were able to get you the new TORIC 10x42 Eagle Ballistics LRF Bino. Take care, jon
Customer service OUTSTANDING
Had Jon call me directly over a rifle scope sale and was absolutely 100% helpful. Customer service is unmatched, in my opinion and it's great to see the level of customer service match their quality of products.
8 April 2026
Reply from TRACT Optics
Drew - Glad we could be of help and were able to get you the needed information. Your ongoing support is greatly appreciated, jon
Reply from TRACT Optics
Dean - Thank you for the feedback! Take care, jon
My home is in Arizona
My home is in Arizona, I work in Pakistan, the site was pretty painless to navigate.
8 April 2026
Reply from TRACT Optics
William - Glad we were able to get your order processed with no issues and look forward to serving you for years to come, jon
Bought a new scope
Bought a new scope, needed the same level I have on the other ones !
17 March 2026
Reply from TRACT Optics
TMoney - Thank you for the ongoing support! All the best, jon
Reply from TRACT Optics
Sampson - Thank you for the feedback and look forward to serving you for many years to come, jon
Excellent customer service
Excellent customer service. They made sure I had everything I need, and they responded very quickly.
6 April 2026
Reply from TRACT Optics
Raymond - Thank you for your business and appreciate the kind words regarding the level of service we at TRACT strive to deliver. Take care, jon
Always prompt customer service from the…
Always prompt customer service from the owners directly, and follow through.
6 April 2026
Reply from TRACT Optics
Andrew - Thank you for the customer service feedback and your continued support. All the best, jon
Reply from TRACT Optics
Glad to help. Take care, jon
Customer service
Was not familiar with my Toric setup. Watched videos of similar products by Tract. Sent an Email response to get a follow up on a Sunday afternoon. And my phone rang minutes later after posting. And shocking it was Tract / Jon who wanted to clear up my issue. Simple fix Just missed part about clockwise rotation to set my zero stop feature. And then everything was operational as advertised. Once again. On a Sunday! All I can say is they are doing things differently there at Tract. Glad I chose their product. 5 STARS
22 March 2026
Reply from TRACT Optics
Shawn - Always glad to help when we can and appreciate you taking the time to let others know about the level of service we at TRACT strive to deliver. All the best, jon
3rd scope in just a few months
3rd scope in just a few months! Putting them on all my rifles. That should say enough about Tract scopes.
13 March 2026
Reply from TRACT Optics
Chadwick - Thank you for the ongoing support! Take care, jon
Easy and Clear
3 April 2026
Reply from TRACT Optics
Bruce - Thanks for the feedback and your continued support, jon
I just made my latest purchase from…
I just made my latest purchase from Tract because I have two other optics that I rely on with high confidence. So, I’m looking forward to the 4.5-30X56 MRAD. I had some questions about some of the available accessories and Jon was there in the texting window answering immediately. So, went ahead and added several things including the MDT electronic level. Tract proves to me that they are more than easy to work with after ten years of experience with them buying, asking all kinds of questions, ordering new turret screws, and other parts. No matter how seemingly insignificant the question, or how small the purchase, they are always there to assist. And that means a lot. Happy shooting.
3 April 2026
Reply from TRACT Optics
JB - Thank you for the continued support over the years and we can't thank you enough for taking the time to let others know about the level of service we at TRACT strive to deliver. All the best, jon
My questions were answered by a…
My questions were answered by a customer service representative named John Allen. He was very helpful. I subsequently placed a preorder for the range finding binoculars and a tripod adapter.
3 April 2026
Reply from TRACT Optics
Jeb - Glad we could be of help and appreciate the support of our company. We look forward to serving you for years to come, jon
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