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The Pure Gold Company Reviews 

308
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 55 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff and account managers for being exceptionally helpful, incredibly patient, and deeply knowledgeable throughout the entire purchasing journey. People consistently appreciate the clear, highly professional service and expert guidance that makes buying precious metals completely straightforward, reassuring, and stress-free. However, some reviewers were not happy with certain product aspects, noting unexpected market losses or financial concerns when starting out with purchases. Some consumers also reported feeling hesitant initially before discovering the highly supportive environment and reliable customer service teams ready to assist them.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing team members as professional, friendly, courteous,... See more

Service

Customers had positive experiences with service, describing it as friendly, efficient, and professional from... See more

Customer service

People report positive experiences with customer service, praising the exemplary support and outstanding... See more

User experience

Reviewers mention positive feedback about user experience, noting that buying and selling is straightforward... See more

Product

Customers consistently note ambiguous experiences with product. Some reviewers express regret, noting that... See more

Reviews shaping this summary

Rated 5 out of 5 stars

faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more

Company replied

Rated 5 out of 5 stars

I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more

Company replied

Rated 5 out of 5 stars

I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more

Company replied

Rated 5 out of 5 stars

As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more

Company replied


Company details

  1. Investment Service
  2. Alternative Financial Service
  3. Gold and Silver Trading Company
  4. Gold Dealer

About The Pure Gold Company

Written by the company

The Pure Gold Company exists to make investing in physical bullion as simple as possible.

Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.

We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).

Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.

We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.

Our Buyback Guarantee

We buy back quickly, at a fair price

We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.

At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.

Contact info

Promotion box for The Pure Gold Company

Free Gold Bullion Investment Guide

You'll be a gold expert in no time! Includes tax-free investments...

4.7

Excellent

TrustScore 4.5 out of 5

308 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.7

All reviews

(308)

53 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

My only adverse comment

My only adverse comment, the Gold 1/4 sovereigns aren't properly packaged - I'm seriously investigating alternative sources and would be prepared to pay the additional necessary, for them to be individually heat sealed. This could easily be done, with each one contained in a continuous strip - all that would be required would be to cut off with the correct number

23 February 2026
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Reply from The Pure Gold Company

Hi David,

Thank you for your review. We are very glad that you were happy overall with our service, but obviously we don't want any aspect of what we do to leave you less than fully satisfied.

We are actually quite proud of our normal packaging, and hopefully everything turned up without any damage and packed as we intended.

You are quite right that we don't individually seal each coin. We don't want to use any more plastic than is necessary, and there is a chance of someone damaging a coin when cutting through such packaging.

Gold doesn't deteriorate over time, though you can transfer dirt when handling it, which can be easily cleaned off.

We are reviewing our packaging as part of our regular look at how we do things (there's always something you can improve) and we will keep your comments in mind as we do so.

Best regards,

The Pure Gold Company

Rated 5 out of 5 stars

faultless professionalism from start to…

faultless professionalism from start to finish once again
i invested in gold 3.5 years ago following superb advice from Ben
i have needed to release some funds twice recently and on both occasions the transactions were completed within a few days no hassle at all and thoroughly recommend the buyback guarantee.
A well done to Tommy in accounts on this particular occasion but everyone at pure gold is excellent its such a refreshing change to find and use a company like this in this day and age.

12 February 2026
Unprompted review
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Reply from The Pure Gold Company

Hi Grahame,

That's so good to hear, and its exactly what our Buyback Guarantee is designed to do. Thank you so much for your review!

The Pure Gold Company

Rated 5 out of 5 stars

Great company

I really like this company. I like dealing with Molly Chappell. I trust her guidance. I felt taken care of from start to finish. I would highly recommend this company.

9 February 2026
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Reply from The Pure Gold Company

We are really pleased that Molly looked after you so well! Thank you so much for your review.

The Pure Gold Company

Rated 5 out of 5 stars

Excellent personal service

Excellent personal service - trustworthy and highly recommended.

10 February 2026
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Reply from The Pure Gold Company

Hi Clare,

Thank you for your kind review!

The Pure Gold Company

Rated 5 out of 5 stars

Advice on investments.

Excellent service. Answered all enquiries and reassured me with regards to the investment process,
Would definitely use Pure Gold for further investments.

9 February 2026
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Reply from The Pure Gold Company

HI John,

Thank you so much for your review!

The Pure Gold Company

Rated 5 out of 5 stars

Excellent Customer Service

I found their customer rep (Charles in my case) to be most helpful & patient with talking me through the process - answering all my queries & in fairness to him I actually learnt quite a bit! I'm really happy that I chose to work with Pure Gold Co. for this purchase - they are second to none!

9 February 2026
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Reply from The Pure Gold Company

Hi Joanne,

That's great to hear! And we are so pleased we were able to grow your gold knowledge. Thank you for your review.

The Pure Gold Company

Rated 5 out of 5 stars

Alex devoted so much time to me to help…

Alex devoted so much time to me to help me understand the workings of gold and silver and he was vey transparent and never coerced me to buy.

9 February 2026
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Reply from The Pure Gold Company

Hi Anna,

Thank you so much for your kind review. Giving you all the information you need to make an informed decision is exactly what we are about!

The Pure Gold Company

Rated 5 out of 5 stars

Gold & Siver Bullion investment

I made an initial enquiry about investing in Gold & Silver. The agent I spoke to was very knowledgeable and after discussing my requirements led me to invest.
From the moment I invested to arranging payback I found the full team very professional, polite and efficient.
I would have no hesitation in recommending them.

6 February 2026
Unprompted review
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Reply from The Pure Gold Company

Hi Sue,

Thank you so much for your review!

The Pure Gold Company

Rated 5 out of 5 stars

Brilliant Brokerage, Even Better People

I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilliant and knowledgeable, but someone who invests time to learn your life situation and goals to make sure you have the knowledge to structure your investment the right way for you. I'm so excited to have found such a brilliant brokerage with such nice people. Thank you Alex - this has been a game changer.

4 February 2026
Unprompted review
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Reply from The Pure Gold Company

Hi Stephanie,

What a lovely review! We have passed your feedback on to Alex, who we imagine is now blushing (but delighted).

The Pure Gold Company

Rated 5 out of 5 stars

Great customer service and products!!!!!!...I…

Great customer service and products...I was made very comfortable and asked lots of questions which were answered putting my mind at ease when purchasing Gold....I definitely wouldn't think twice about using The Pure Gold Company!! 😉

14 January 2026
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Reply from The Pure Gold Company

Hi Peter,

Thank you so much for your review! We love it when people ask us lots of questions - it is literally why we run our service the way we do :-)

The Pure Gold Company

Rated 5 out of 5 stars

How to buy gold

Clear concise reply to my many questions. Clear explanation of how the process works, all given timelines were bang on the money. Would I use them again? most sertainly

11 January 2026
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Reply from The Pure Gold Company

Hi Paul,

That's fantastic to hear - we are so pleased you had such a good experience! Thank you for your review.

The Pure Gold Company

Rated 5 out of 5 stars

Best return

The whole process was so easy and it was explained to me what the best products were best for my situation, I will buy from them in the future to protect my wealth and get the best return from my investment.

12 January 2026
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Reply from The Pure Gold Company

Hi Malcolm,

Thank you so much for your kind review, and we look forward to the next time we speak!

The Pure Gold Company

Rated 5 out of 5 stars

A pleasure to deal with.

This was my first experience of buying precious metals. I've now made 3 separate purchases.
At each stage I had very positive and informative chats with Alfred who helped me understand the process and risks.

A very professional and supportive Company.

10 December 2025
Unprompted review
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Reply from The Pure Gold Company

Hi Chris,

Thank you so much for your review, and we are delighted that you have chosen to buy several times from us. That really is the ultimate compliment.

We will pass your feedback on to Alfie.

All the best,

The Pure Gold Company

Rated 5 out of 5 stars

All that Glistens is Gold

From start to finish, everything is explained and is easy to understand, no pressure sales just a relaxed and friendly attitude. No rush to complete and all questions answered, I felt comfortable throughout and confident in the company and my account manager Tom.

23 December 2025
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Reply from The Pure Gold Company

Hi Paul,

That's fantastic to hear - thank you so much for your review! We will pass your feedback on to Tom.

All the best,

The Pure Gold Company

Rated 5 out of 5 stars

5* service

Customer service from them is exemplary. From start to finish my transactions were smooth and completed professionally, with timely updates. I would highly recommend them.

23 December 2025
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Reply from The Pure Gold Company

Thank you so much for your kind review!

The Pure Gold Company

Rated 5 out of 5 stars

Great service

First time buying gold, turned out to be a great experience. Lots of Information and drection by the sales team helping me to make the right decision

22 December 2025
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Reply from The Pure Gold Company

Hi Mark,

We are so glad you had such a good experience - it's what we strive for. Thank you for your kind review.

All the best,

The Pure Gold Company

Rated 5 out of 5 stars

I had a great experience working with…

I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish. Tom was extremely patient, took the time to explain everything clearly, and never made me feel rushed while I was making my decision. I felt well supported throughout and would happily recommend him to anyone considering investing in gold - whether it's their first time or they are a seasoned investor

18 December 2025
Unprompted review
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Reply from The Pure Gold Company

Hi Glenn,

Thank you so much for your lovely review! We will pass your feedback on to Tom.

All the best,

The Pure Gold Company

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