I had a really good experience with Bronia. She was very friendly, welcoming and genuinely helpful throughout . She took the time to show me different fragrances based on what I liked and gave me... See more
Company replied
Location
Switch locationUnit 16, The Bridges Shopping Centre, SR1 3LB SUNDERLAND, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I went to the Sunderland perume shop today to buy few perfumes and i was dealt by Angel she was absolutely brilliant, very polite, friendly and i loved her personality. Fantastic customer service and... See more
Company replied
Justine has helped me with fragrance testing on and off for a number of months now. I'm a frequent customer and today proved why. She was quick to recognise me, took time to show some new fragrance... See more
Company replied
Thank you to Liz she's been sooo helpful and she's given us a great deal
Company replied
Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 16, The Bridges Shopping Centre, SR1 3LB, SUNDERLAND, United Kingdom
4.9
Excellent
279 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Justine served me today and I had a…
Justine served me today and I had a wonderful experience they didn’t have my fragrance in store so she helped me fine one just like it
5 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
visited the store today to try…
visited the store today to try something new and with lack of much knowledge on fragrances, Justine was brilliant, very knowledgeable and friendly and made my experience a breeze
5 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lovely experience with Sean great…
Lovely experience with Sean great service and perfume recommendations
4 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lovely customer service from Justine
3 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Justice was fab and helped us choose…
Justice was fab and helped us choose the right fragrance for us thank you
3 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
shaun was really great and…
shaun was really great and knowledgeable thanks for helping us
3 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Shaun was lovely and accommodating when…
Shaun was lovely and accommodating when I was asking questions and was very informative about deals
3 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Angel is a scent star
Angel was so helpful with selecting a fragrance and becoming a member! We were delighted to learn fragrances could be put into travel sized spray bottles as a member! (:
2 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Justin and Angel were really…
Justin and Angel were really professional and lovely. Always be happy to come back.
2 June 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Abbie was really helpful and helped me…
Abbie was really helpful and helped me find what I wanted.
30 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yet again Justine was absolutely…
Yet again Justine was absolutely fantastic, kind and genuine. She was very accommodating with our time in the shop. Great service and great prices.
Thank you
30 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Sharon was great highly recommend…
Sharon was great highly recommend thanks alot
30 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Angel was amazing
Angel was amazing, she helped me find exactly what I wanted for myself and also a gift for my husband from our son on Father’s Day!
29 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice Customer service
Was a great experience in the way I was attended to ☺️
28 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Love the staff in the shop so helpful…
Love the staff in the shop so helpful and lovely manners, Justine was amazing and help with all my perfum/aftershave needs and gift wrapped my goodies
28 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Staff were lovely went out there way to…
Staff were lovely went out there way to help . Sharon is beautiful person . Definitely be back again X
28 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Justine was very helpful
Justine was very helpful! Amazing service thank you!
28 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing customer service
Amazing customer service, amazing deals and really helpful giving advice, I was served by angel and she was lovely.
27 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent customer service lovely happy…
Excellent customer service lovely happy salesman Sean x
27 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fantastic service by Angel
Fantastic service by Angel. Not pushy at all. Helped with all my queries and purchases. Friendly and extremely helpful. Will defo be back
26 May 2026
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.