Clariese was very friendly and very very helpful, I asked for perfume similar to the one I have now she picked four and I couldn’t decide between them!!! made me very comfortable and provided exceptio... See more
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yusuf was an absolute star today. I wasn't sure what perfume i wanted but knew the type of scent I wanted. Yusuf was amazing in getting the perfect scents for me. Will definitely be coming back.
Company replied
Great staff member named AHMED. At bullring perfume shop opposite five guys . Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it al... See more
Company replied
Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
165 reviews
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Tanvir has been very nice and his…
Tanvir has been very nice and his customer service has been very lovely.
29 August 2026
Unprompted review
Clariese was amazing
Clariese was very friendly and very very helpful, I asked for perfume similar to the one I have now she picked four and I couldn’t decide between them!!! made me very comfortable and provided exceptional service.
29 August 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Yusuf was an absolute star today
Yusuf was an absolute star today. I wasn't sure what perfume i wanted but knew the type of scent I wanted. Yusuf was amazing in getting the perfect scents for me. Will definitely be coming back.
21 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
tanvir was great help today everything…
tanvir was great help today everything was done smoothly and quickly
18 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Perfume Selection
The staff are all very helpful! I was served by Wahaab who was very helpful in selecting a perfume for my friend!
16 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Fast and Friendly service from Tanvir
Fast and Friendly service from Tanvir. Thank you !!
12 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very professional great communication…
Very professional great communication skills thank you Tanvir
12 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing service
Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options.
Make sure to give him a shout when you are next in
8 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Thanks Yousuf
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
8 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Big thanks to Yousuf
Big thanks to Yousuf for helping our shopping experience go smoothly and pick out our scent perfectly.
8 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Tanvir was really great and seemed…
Tanvir was really great and seemed knowledgeable. Let us take our time to decide. Overall great experience.
5 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Professional / knowledgable
The staff were very quick, knew what I was after and very accomodating.
4 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very helpful young guy very friendly…
Very helpful young guy very friendly good customer service got everything we wanted and will definitely recommend
4 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Tanvir was super helpful
Tanvir was super helpful. Made the experience easy and smooth
2 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Came to the Bullring perfume shop
Came to the Bullring perfume shop. Customer service from Sonya was very professional and helpful. 🥰
1 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Staff was lovely and was great with…
Staff was lovely and was great with recommendations didn’t feel rushed at all
31 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Fantastic collection, great service by Tanvir
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The customer service was excellent—Tanvir was friendly, knowledgeable, and very patient, taking the time to answer my questions without any pressure. Overall, a great shopping experience, and I’ll definitely be coming back. Highly recommended!
31 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
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