The shipping was super fast! I honestly forgot I’d made an order and had a nice surprise when it arrived less than a week later! Such a lovely selection of really good brands for affordable prices, an... See more
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Review summary
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Reviews shaping this summary
I am a huge fan of The Little Loop. Not only are they innovative in their mission to deliver a circular kids clothing company, but parents get to earn credits towards future purchases. I have been ove... See more
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Loved the idea behind this ever since we saw it on Dragon’s Den. Makes so much sense, and love contributing to anything that is helping to be more circular when it comes to how we consume clothes... See more
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Love love love everything Little Loop stands for. I regularly send them clear out bags and love the reassurance that any items they can’t sell get donated to charity shops for either resale or scrap t... See more
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Company details
Written by the company
the UK's best loved pre-loved destination for kids. Buy new or second-hand - from the UK's best loved brands at a snip of the price. AND trade them in again in just a few taps. Making second-hand a first resort, not an afterthought. Access the best quality pre-loved kids and baby clothes from brands like Frugi, John Lewis, JoJo Maman Bebe, Kite, Little Green Radicals, Polarn O. Pyret and many many more. All items are quality checked and steam sanitised before sale. Save upto 80% on RRP. And we offer guaranteed buy-back on anything bought from us or our brand partners. And our clearout service will take care of the rest. As seen on Dragon's Den.
Contact info
United Kingdom
- hello@thelittleloop.com
- thelittleloop.com
4.7
Excellent
162 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lovely little clothes and so helpful…
Lovely little clothes and so helpful for busy mums. Don’t have to do the shopping, don’t have to figure out what to do with the clothes when they’re outgrown. Sustainable too which is fantastic. Thank you!!
28 September 2023
Reply from thelittleloop
Hi Anita,
Thank you so much for your kind words and for taking the time to share your experience with us on Trustpilot!
We're thrilled that you find our service so helpful for busy parents like yourself. Our goal is to make your life easier while staying sustainable.
If you ever have questions or need assistance, we're here for you.
Thanks for choosing thelittleloop!
Best wishes,
Naomi and thelittleloop team
Fantastic cloths
Fantastic cloths . Great choice and smooth deliveries . Highly recommended.
22 September 2023
Reply from thelittleloop
Thank you so much for taking the time to leave this fantastic review! We're delighted to hear that you love our clothes and have had smooth deliveries. Recommendations from satisfied customers like you mean the world to us.
Thanks for being a part of thelittleloop community. We appreciate your support and look forward to continuing to provide you with fantastic clothes.
Best wishes,
Naomi and thelittleloop team
Products, quality and customer service just amazing
Love the products and the quality and price. The customer service is amazing as well, contacted by phone due to incomplete address so that i can receive my order because i failed to reply to the 3 e mails. Thank you!
3 September 2023
Reply from thelittleloop
We're so glad that you love thelittleloop...getting in touch was the least we could do to make sure your parcel arrived safely xxx
Excellent company
Great quality clothes, efficient / easy delivery and if you ever need to get in touch the people are friendly and helpful. I wish every company was like this.
19 September 2023
Unprompted review
Reply from thelittleloop
Thank you for your glowing 5-star review! We really appreciate you highlighting the quality of our clothes, our efficient service, and most of all, our friendly, helpful team. We sincerely appreciate you taking the time to share your kind words. You've made our day :)
Best wishes, Naomi and thelittleloop team
Amazing quality
Amazing quality, easy shopping - will be using regularly from now on.
2 September 2023
Reply from thelittleloop
Thank you for your wonderful review! We're delighted to hear that you're pleased with the quality of our products and that you had an easy shopping experience with us. We appreciate your support and look forward to serving you regularly in the future.
If you ever have any questions or need assistance, feel free to reach out. We're here to help.
Thanks again for choosing us and taking the time to share your positive experience.
Best wishes, Naomi and thelittleloop team
Super quick service and met my request…
Super quick service and met my request with no issues. Friendly and accommodating and really good value for money
31 August 2023
Reply from thelittleloop
Thank you Jennifer for your awesome 5-star review! We're thrilled to hear that we could meet your request with super quick service. Being friendly and accommodating is what we're all about, and we're delighted that you found us to be great value for money.
If you ever need anything else, feel free to reach out. We're here to help.
Thanks for choosing thelittleloop!
Best wishes, Naomi and thelittleloop team
Great reuse of quality clothes
Great reuse of quality clothes. Delighted with my delivery. I love to try to be sustainable so will order again. Garments in very good condition indeed.
24 August 2023
Reply from thelittleloop
Hey Linda,
Thank you so much for your kind words and for choosing thelittleloop! We're thrilled to hear that you're delighted with your delivery and that you appreciate our commitment to sustainability. It's customers like you who make a positive impact on our planet by supporting the reuse of quality clothing. We look forward to welcoming you back again, and please don't hesitate to reach out if you have any questions or need assistance with your future orders. Thanks for being a part of our community!
Best wishes,
Naomi and thelittleloop team
The little loop is brilliant
The little loop are great. They’ve helped me dramatically cut back on the amount of new clothes I buy for my child.
On the rare occasion when something goes wrong, their Customer Service is always quick to help me sort it out.
28 August 2023
Reply from thelittleloop
Hi Matthew,
Thank you so much for your kind words! We're delighted to hear that thelittleloop has helped you reduce your new clothing purchases for your child. And it's fantastic to know that our Customer Service team has been there for you when needed. We truly appreciate your support, and we're here to assist you whenever you need us. Happy renting!
Best wishes, Naomi and thelittleloop team
Reply from thelittleloop
Martha, thanks for the awesome 5-star review! We're delighted you found ordering easy, loved our clothing selection, and thought the quality was top-notch. Thanks again for choosing thelittleloop!
Best wishes, Naomi and thelittleloop team
Really good quality second hand clothes!
23 August 2023
Reply from thelittleloop
Hi Kara,
Thank you so much for taking the time to leave such a positive review! We're thrilled to hear that you're enjoying the quality of our second-hand clothes. It's wonderful to know that our efforts in providing great items are making a difference.
Your support means a lot to us, and we're grateful to have you as a part of our community. If you ever have any feedback or suggestions, please don't hesitate to share.
Wishing you many more fantastic experiences with our clothing selections!
Kind regards,
Naomi and thelittleloop team
Great clothes fantastic price no hassle…
Great clothes fantastic price no hassle and excellent communication and service 💖 5 star
9 August 2023
Reply from thelittleloop
Thanks for the wonderful review Lindsay and thank you for being a loyal customer for such a long time. Charlotte xx
Very good service
Quick delivery, items just as described. Love the Idea of sustainable clothing
9 August 2023
Reply from thelittleloop
Vanessa that's wonderful to hear! Thanks so much xx
Great place for pre-loved clothes
Easy checkout, speedy delivery. Fantastic products at an amazing price. I'd much rather spend my money on great quality clothing that will continue to be passed on. I'd much rather trust a genuine site like this for purchasing pre-loved clothing than sites specifically made for selling your clothing yourself (too many people close to me have had nothing but issues with these other sites). Having access to ethical and sustainable brands is a HUGE win for us too - the quality if much much better.
8 August 2023
Reply from thelittleloop
Hi Freya,
Thank you so much for taking the time to leave such a wonderful review! We're thrilled to hear about your positive experience with our service.
We're delighted that our easy checkout and speedy delivery met your expectations. Offering quality products at great prices while promoting sustainability is what we're all about, and we're glad you value that too.
We completely understand your sentiments regarding other sites, and we're honored to be your trusted choice for pre-loved clothing.
Thank you for being a part of our community and for supporting our mission to keep clothes in circulation for longer. If you ever need anything or have more feedback to share, please don't hesitate to reach out. Your support means the world to us.
Best wishes, Naomi and thelittleloop team
An excellent sustainable initiative…
An excellent sustainable initiative with lovely clothes and excellent service. Easy returns/exchanges
8 August 2023
Reply from thelittleloop
Hi Sara,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that you appreciate our sustainable initiative and our collection of lovely clothes. Providing excellent service is a top priority for us, and we're delighted that our easy returns and exchanges process has met your expectations. Your support means the world to us, and we look forward to continuing to serve you with quality products and service. If you have any questions or need assistance in the future, don't hesitate to reach out. Thank you again for choosing us.
Best wishes,
Naomi and thelittleloop team
Great selection, but mixed quality
Great selection. Some “satisfactory” quality pieces are a bit overpriced as they were quite stretched and stiff from many washes and stained. But a great concept overall.
5 August 2023
Reply from thelittleloop
Hi Sarah,
We truly appreciate your thoughtful feedback and your support. We're so glad that you appreciate the variety in our selection.
Our 'satisfactory' items are priced at 80% off their retail value because they have been on quite a few adventures. As mentioned in our satisfactory description, these pieces have been "used a lot and have defects" due to their many journeys. We're grateful for your role in extending their lifecycle.
We understand the importance of quality. Your comments have not gone unnoticed, and we're reviewing this to strike the right balance between value and quality, ensuring a positive experience for you and our community.
Thank you again for your support, and for being a part of our journey. We're committed to continuous improvement and we're excited to provide you with even better choices in the future.
Best wishes, Naomi and thelittleloop team
Great website+great clothing!
Such a fantastic idea, a great way to help reduce clothing waste!! I ordered some pre-loved clothing and it was in great condition!
1 August 2023
Reply from thelittleloop
Thank you so much for your wonderful review and for supporting our mission to reduce clothing waste! We're thrilled to hear that you had a positive experience with us and that the pre-loved clothing you ordered was in great condition.
Your support means a lot to us, and we're grateful to have you as part of our community. We have a couple of exciting new features coming soon to thelittleloop outlet to help us reduce clothing waste even more so please do keep an eye out or make sure you are on our mailing list to be one of the first to know.
Best wishes, Naomi and thelittleloop team
5/5 customer service
Customer service is second to none. So helpful and friendly. The choices of clothes are beautiful and really easy to manage. I love that I can swap out clothes as the weather takes a turn (a classic for Britain - let's be honest). It means I'm buying way less clothes and it's a lot less stressful thinking what do I need versus want. It gives you best of both worlds! Let's not forget how much more sustainable it is too. The amount of water that's used to make cotton goods is astronomical so any way to reduce that is a plus for me.
3 August 2023
Unprompted review
Reply from thelittleloop
Thank you so much for sharing your fantastic 5-star review! We're truly grateful for your kind words.
We're really glad to hear that you've found our customer service helpful and friendly. It's heartening to know that our clothing choices have been a hit and that our flexible swapping has been a useful solution for the ever-changing British weather!
We appreciate your recognition of the sustainability aspect too. Making a positive impact on the environment is at the core of what we do.
Should you ever need anything or have more insights to share, please feel free to reach out. We're always happy to hear how we can improve the experience for our community.
Best wishes,
Naomi and thelittleloop team
Awful correspondence and threatening…
EDITED:
JUST LIKE TO ADD THAT A PAYMENT PLAN WAS NOT OFFERED TO ME, PAYMENTS WERE DEMADED FROM ME AND VERY UNREALISTIC ONES AT THAT. IN ADDITION TO THIS, I NOTE YOU SAY THST YOUVE HAD ONCE INCIDENT WHERE A CUSTOMER COST YOU £1000, AS IVE SAID BEFORE, I HAVENT SAOD I AM.NOT WILLING TO PAY, IM MORE THAN PREPARED TO PAY, I AM.NOT TRYING TO GET AWAY WITH ANYTHING OR HIDE ANYTHING. IVE BEEN VERY TRANSPARENT WITH YOU ABOUT WHAT HAPPENED AND I WAS TOLD IN SUCH A COLD MANNER THAT YOU, AS A COMPANY DO NOT LISTEN TO INDIVIDUAL CASES AND WILL NOT EVEN CONSIDER EVEN VERY UPSETTING CIRCUMSTANCES. SO PLEASE, ENOUGH WITH THE BUSINESS LINGO ABOUT CUSTOMER CARE AND APOLOGIES. QUITE FRANKLY, ITS ALL A COMPLETE LIE
In response to little loop: i did reach out to you. Email.and ask for a solution, i never have said im not willing to pay, you havent even given me an oppurtunity to reach a resolution as you so like to use that word. Youve emailed me and demanded i pay £120 by the end of today, not sure if im crazy or unreasonale but that sounds quite threatening to me. I think you can see theres a review below mine which is also talking about the same issue.
You keep saying the same thing, your a smal business and you work hard etc etc. There's a reason why your a small husiness and havent grown, because of this situation exactly! Like like ive said in my email, transfer my case to a debt collection agency!
Awful correspondence and threatening emails with wrong information. It's taken over a year for anyone to contact me regarding clothes that haven't been sent back (un intentionally) Due to personal circumstances such as moving home and becoming unemployed, they are now demanding £100 a month all of a sudden! Not interested in hearing personal circumstances or the taking into consideration they haven't made contact with me at all! Then i receive an email saying an email was sent me in error because it has been transferred to the recovery team, followed by another email asking me to pay them £420. So which one is it? My case has been given to a debt collection agency or its a threat? No information on how to pay, when etc just a threatening email chasing for money. Stay well clear! Things happen in life and these need to be taken into consideration. I have offered to pay, never tried to get away from that but absolutely no leniency and springing a huge £420 to be paid ASAP is unreasonable. Also, i was told in an email that I had until the end of fhe say today to make payment. Really! Can totally see why your a small business if you treat people like this!
26 June 2023
Unprompted review
Reply from thelittleloop
EDITED: Unfortunately, we have encountered more situations recently where individuals have failed to fulfill their payment obligations for the clothing they have rented from thelittleloop. While we have made every effort to handle these situations with care and understanding, after losing over a £1000 to someone to whom we gave the benefit of the doubt, we have now had to create a more standard process to recover our belongings.
We understand that this may trigger further discussions and reviews, but as a small business, it is essential for us to protect our interests and ensure the sustainability of our operations. We kindly ask for your support in upholding our terms and conditions regarding payments and returning rented items.
Dear Emily,
I'm sorry to hear about your frustration. I'd like to provide some clarity on the situation.
I want to assure you that we take our communication with members seriously, and we notify our members immediately when a payment fails. In an effort to find a resolution, we offered to waive ALL fees if the rented items were returned. When it was discovered that the items couldn't be returned, we suggested that you only pay for the cost of the clothes rented from us and not the associated costs. Additionally, we proposed a payment plan to make it more manageable for you.
Please understand that as a small team, we strive to serve our loyal community while ensuring fair and consistent policies for all members. We genuinely appreciate that personal circumstances can impact individuals, but it is challenging for us to manage small payment plans or forgive large debts without compromising our ability to operate. As a small business, we rely on the revenue generated from our services to sustain ourselves and support our team of hard-working mums and loyal paying customers.
We apologise if there was any confusion regarding the transfer of your case to the recovery team. Our intention is not to threaten but rather to find a resolution that works for both parties involved. We understand the importance of clear communication and will review our conversation and if needed implement steps to ensure better transparency in the future.
If you would like to discuss the payment options or have any further concerns, please reach out to us directly. We genuinely value your feedback and are committed to addressing the issue in a fair and respectful manner.
Thank you for your understanding.
Kind regards,
Naomi and thelittleloop team
So happy to have found little loop
So happy to have found little loop! I joined about a month ago and I am so impressed by the quality of the clothing. I have managed to kit my little boy out with some gorgeous clothes- that I would never have been able to afford to otherwise with the added bonus that it is better for the environment. I even have rented a few bits for my older boy with my subscription. All the clothes are brilliant quality and I just love my experience so far ❤️
4 March 2023
Unprompted review
Reply from thelittleloop
Hi Beth,
Thank you for taking the time to leave us a review. And we are so happy that you have found thelittleloop as well. You have perfectly summed up what we do. Better clothes, a better way to access clothes, better for you and better for our planet!
We are delighted to hear that you love your experience so far. We are always on hand to help or answer questions. We also encourage any feedback you might have, so please do let us know hello@thelittleloop.com, so as we grow we can shape our service around your needs.
Thank you again for your lovely words.
Best wishes,
Naomi and thelittleloop team
We love the little loop
We love the little loop! As a one child house hold we don’t get handmedowns and don’t have anyone to give our baby clothes to. The little loop gives us access to the best sustainable brands at a fraction of the price and I have zero guilt when my daughter grows out of the clothes. I would recommend this company to anyone with children! It is excellent value for money.
12 February 2023
Unprompted review
Reply from thelittleloop
Hi Amy,
Wow, what a lovely review. Thank you for taking the time to let us know your thoughts. It has made our small but mighty team all very happy :)
We are all over the moon to hear that we have given you a better way to access your little one's clothes which is excellent value for money. This is exactly what we hope to do for all parents.
Thanks again,
Naomi and thelittleloop team
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