The First Group Reviews 

1,926
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 283 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated team and staff members for their exceptional support, incredibly quick response times, and highly professional handling of daily requests. People note that business interactions are remarkably smooth and seamless, making the overall property ownership journey exceptionally comfortable, efficient, and deeply reassuring. Some reviewers were not happy with ongoing communication issues, mentioning that the detailed information provided was frequently inconsistent, unhelpful, or entirely misleading. Consumers also felt quite frustrated by unfulfilled project promises, delayed schedules, and a notable lack of adequate support regarding their significant financial investments.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting courteous, proactive, and... See more

Service

Customers consistently note positive experiences with service, highlighting that the entire process is... See more

Customer service

Customers had positive experiences with customer service, noting that representatives were very proactive,... See more

Response time

Reviewers mention positive feedback about response time, frequently highlighting that support staff are... See more

User experience

Clients share positive opinions on user experience, highlighting amazing interactions, informative tours, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From travel booking to our airport departure from the hotel, the experience of our visit in Dubai was very smooth and quick. Ms. Inna Ivanova, our Owner Privileges Executive helped with the t... See more

Company replied

Rated 5 out of 5 stars

My review will he absolutely honest. I had not heard of The First Group before buying the property from them. My experience is exceptionally great because of one person alone... Lubna Mohammed! She i... See more

Company replied

Rated 5 out of 5 stars

Amazing client management! Initially i had some apprehension on response times but they are amazing. faster, clear responses. Timely closure of requests. impeccable client management. Rafika is fanta... See more

Company replied

Rated 5 out of 5 stars

Sana Zerad has been above and beyond to solve my issue quickly. She helps make a stressful situation much easier. Absolutely stellar service from Sana. Quick, knowledgeable, and very helpful. Thank... See more

Company replied


Company details

  1. Property Investment
  2. also in
  3. Real Estate Developer

Written by the company

Headquartered in Dubai, UAE, The First Group (TFG) is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since launch, TFG has carved a highly successful niche offering unrivalled property investment opportunities to clients from more than 70 countries worldwide. TFG investors also gain access to exclusive loyalty privileges, ranging from complimentary hotel stays to discounts on restaurants, lifestyle experiences and other exciting benefits. To learn more about The First Group and its unique investment opportunities, visit www.thefirstgroup.com.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 28% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(1,926)

398 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Thanks for your support and kindness…

Thanks for your support and kindness fallow especially lately Mr. Tariq benhatchi that complete everything smoothly,

26 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Almutlaq,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Rated 5 out of 5 stars

It was good good

20 February 2026
The First Group logo

Reply from The First Group

Dear Ms. Bilous,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

It was good good

20 February 2026
The First Group logo

Reply from The First Group

Dear Ms. Maliarenko,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

Sana is very cooperative and…

Sana is very cooperative and knowledgeable.

26 February 2026
The First Group logo

Reply from The First Group

Dear Ms. Bhatia,

We are delighted to hear that Sana was cooperative and knowledgeable throughout your experience. We will be sure to share your appreciation with her.

Warm regards,
The First Group

Rated 5 out of 5 stars

The Owner Privileges has bounced back…

The Owner Privileges has bounced back under Huguette. Prompt, courteous and educating. The unit has clearly regained its fervour and customer priority drive.

6 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Mhya,

Thank you for your feedback! Your satisfaction is our priority, and we're delighted that we could meet your expectations.

Warm regards,
The First Group

Rated 5 out of 5 stars

I am glad that Ms.Sana Zerad is my…

I am glad that Ms.Sana Zerad is my account manager, she is very helpful and supportive in all aspects.
Once I need anything she is always reponsive and on time

20 February 2026
The First Group logo

Reply from The First Group

Dear Ms. Morcos,

We're thrilled to hear about your positive experience with Ms. Sana, your recognition means a lot to us, and we'll be sure to pass on your compliments to her.

Warm regards,
The First Group

Rated 1 out of 5 stars

Not trustworthy

At first we were told it was 3hr max, when arranging, I questioned that it would be all day- Asama confirmed it was 3 hrs only- don’t worry- we had time to make the event that we purchased from her for the same day and that they would drop us off at the event.
Guide was nice- friendly yadayada…group picked us up at 1030am, we left their space at 5:45pm….thats not 3hrs in any country.
When we told the final gentleman that we had purchased an event for the evening and now couldn’t make it- he laughed….and kept trying to sell until my partner got mad and said we are done. I get everyone needs to make a buck- but for a country that relies on tourists, one would think that integrity, honestly and respect of time for their bread and butter would be paramount. I am disheartened, lied to our face, when questioned, lied and it’s Feb 18, 2026, 1st day of Ramadon and can still lie. Unreal and unholy. And no free gift as promoted.

18 February 2026
Unprompted review
The First Group logo

Reply from The First Group

Hello,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

Rated 3 out of 5 stars

Huguette Awono

Huguette Awono,
Was helpful to our privilege,

18 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Bojang,

Thank you for your feedback!

Warm regards,
The First Group

Rated 5 out of 5 stars

Ciel Marina really good hotel

Ciel Marina really good hotel. i like it so much

17 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Salomov,

Thank you for your feedback.

We are delighted to hear that you enjoyed your visit to Ciel Dubai Marina, and that the hotel made such a positive impression on you.

Warm regards,
The First Group

Rated 5 out of 5 stars

Exceptional Services

Sana Zerad has been above and beyond to solve my issue quickly. She helps make a stressful situation much easier.
Absolutely stellar service from Sana. Quick, knowledgeable, and very helpful.
Thank you for the exceptional service, Sana. Keep up the great work.

16 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Bazar,

Thank you for sharing your positive feedback about Sana's exceptional service. We appreciate your kind words and will be sure to pass on your compliments to her.

Warm regards,
The First Group

Rated 5 out of 5 stars

I work with Elena Tsoy

I work with Elena Tsoy. She is one of the best employees. Everything is done quickly, clearly, and punctually. Plus, she is a wonderful person.

5 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Dalsaev,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

Rated 5 out of 5 stars

Soukaina

Soukaina was super-efficient in booking my room and in responding. I strongly recommend her.

16 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Roberts,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

I am very pleased with the support and…

I am very pleased with the support and service I received from Soukaina at The First Group. She has been highly professional, responsive, and attentive throughout the entire process. Her dedication and willingness to assist made the experience smooth and reassuring. I truly appreciate her excellent customer service and would highly recommend her.

13 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Tahiri,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

Rated 5 out of 5 stars

Elena Voronina is very professional and…

Elena Voronina is very professional and polite manager

12 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Saric,

Thank you for your review. We greatly appreciate you taking the time to share your experience with Ms. Elena

Warmest regards,
The First Group

Rated 5 out of 5 stars

I have had a robust and swift communication with Ms Cristina Cernei.

I have had a robust and swift communication with your team through Ms Cristina Cernei has been very helpful and supportive. The conversations have been outstanding and I really appreciate it.

12 February 2026
The First Group logo

Reply from The First Group

Dear Mr. Biggs,

Thank you for your feedback! Your satisfaction is our priority, and we're delighted that we could meet your expectations.

Warm regards,
The First Group

Rated 5 out of 5 stars

I bought my unit with First Group back…

I bought my unit with First Group back in 2008. Last year I decided to sell as now retired and cannot thank Cristina Cernei enough for her excellent work in helping to complete the sale of my unit.

21 January 2026
The First Group logo

Reply from The First Group

Hello,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

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