Unethical upselling
My wife and I have been patients at Eram, and over multiple visits, we've observed a consistent and concerning pattern of aggressive upselling for unnecessary and often invasive treatments. We've reached a point where we view these practices as highly unethical and possibly criminal.
While some recommendations were relatively minor, like teeth whitening, the clinic frequently pushed for significant and highly invasive procedures. These included: Root canals, extensive surgery for artificial bone grafts due to presumed advanced periodontitis, orthodontic treatments exceeding 10,000 CHF.
In every instance where Eram recommended a major procedure, we sought second opinions from multiple other dentists in both Zurich and Germany. Without exception, every single one of these independent dental professionals advised against the treatments Eram proposed. Several years later, Eram's advice has proven wrong – none of the "necessary" invasive procedures recommended by Eram were, in fact, needed.
Eram's business strategy appears to be built on an initial appeal: they offer competitively priced basic services like dental cleanings, friendly staff, modern and well-decorated offices, and amenities like free Nespresso coffee. But the positive points are the facade to mask their malpractices. Once they begin to gain your trust, they progressively rollercoast their upselling, moving towards larger and more expensive treatments. They present these costly procedures as being in your best interest, often requiring multiple hefty follow-up tests to "validate" their findings before finally prescribing even more exhorbitant interventions, especially if you already have a dental insurance.
Check other comments, and you will see we are not alone. Many of the good reviews are from people, who only went for a one-off preliminary checkup or cleaning. The darker side awaits.








