Supinflatables Reviews 

40
TrustScore 4.5 out of 5

4.3

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Rated 5 out of 5 stars

Great experience buying a paddleboard from SUP Inflatables. I have bought 5 paddleboards over the past 6 years and SUP Inflatables are by far the most helpful and engaged. They spoke with great knowl... See more

Company replied

Rated 1 out of 5 stars

I purchased a Shark 2S pump, which arrived with scuff marks the day before we went on holiday. We attempted to inflate one paddleboard but stopped because the pump was excessively noisy—so much... See more

Company replied

Rated 5 out of 5 stars

I have to say I was very impressed with the customer service here. I ordered a pump late one Thursday and by Saturday it was delivered. Great! Slight hiccup was whoever packed the order had acci... See more

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Rated 5 out of 5 stars

An item was missing from my new SUP board package, I contacted the team (via WhatsApp) had a call back the same day and the item was dispatched the same day. Thank you, great Comms, super fast delive... See more

Company replied

Company details

  1. Shopping & Fashion

Written by the company

SUP Inflatables paddleboard store was founded in 1985 on the stunning Sandbanks Peninsula in Dorset. With our long background in windsurfing and kitesurfing and love of the water, our evolution into paddleboarding was an easy one. SUP Inflatables was established to bring to the market the very best collection of inflatable paddleboards from the most innovative brands. We only stock premium paddle boards that offer real performance. SUP Inflatables' mission is to ensure that all paddle boarders are on the best possible paddleboard for them; the right size, the right shape, the right construction. At SUP Inflatables, we are online, with super fast next day delivery with DPD with all stock shipped from our own warehouse in Wimborne. We also love to offer a personal service, so contact Gary and Emma today to discuss what paddleboard will offer you the optimum paddling experience.


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4.3

Excellent

TrustScore 4.5 out of 5

40 reviews

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4.3

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(40)

18 reviews in the last 12 months

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Rated 1 out of 5 stars

Disappointing and condescending customer service

I purchased a Shark 2S pump, which arrived with scuff marks the day before we went on holiday. We attempted to inflate one paddleboard but stopped because the pump was excessively noisy—so much so that another paddleboarder came over and asked whether it was working correctly. We borrowed their much quieter pump and used our hand pumps for the rest of the holiday.

When I contacted the company, my concerns were repeatedly questioned. The seller inaccurately suggested that we had used the pump successfully throughout our holiday and were simply trying to return it because we were “not impressed”. I found the tone of the responses rude and condescending, and felt there was an implication that I was being dishonest or trying to take advantage of a small business.

Although a returns label was eventually provided, the correspondence left us with no confidence that the pump would be assessed fairly or objectively, so we decided not to return it.

A disappointing experience—not only because of the product, but primarily because of how a genuine customer concern was handled.

5 August 2026
Unprompted review
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Reply from Supinflatables

Thank you for your review. We feel it is important to clarify what happened, as some significant parts of our correspondence have been left out.
Your Shark 2S pump was ordered on 22 July and delivered the following day. When you first contacted us on 5 August, you said you were “not impressed”, believed the pump may have been returned previously and had “changed your mind”. Your initial message did not say that you believed it was faulty or that it had only been attempted once.
You then explained that the pump had arrived with scuff marks and was noisier than expected. We agree that a product arriving damaged would not be acceptable. However, the marks were not reported unitl 5th August or photographed when the pump arrived. We did not suggest that this prevented you from returning it. However, photographs taken upon arrival would have helped us establish its original condition.
The Shark 2S is a powerful, two-stage pump and becomes noticeably louder when it enters its high-pressure stage. We asked for a short video so that we could determine whether it sounded normal or potentially faulty. This was a reasonable attempt to understand the problem remotely, but you declined to provide one.
When you clarified that you wished to cancel the online purchase under the Consumer Contracts Regulations, we provided a prepaid returns label. We explained that the pump would be inspected and tested upon its return, after which the appropriate refund could be confirmed.
You chose not to return it. We have therefore never been able to inspect the scuff marks, test the noise or determine whether the pump had a fault.
You have described one of our later messages as rude. For transparency, the part expressing our position said:
“Thank goodness small businesses still have some rights left and, from what I’ve read, a consumer can’t take a product on holiday, use it successfully and then try to get a full refund afterwards because they’re ‘not impressed’.”
We accept that this was very direct and that our patience had become strained. We could have worded it more carefully. However, it was followed by an explanation of your cancellation rights and confirmation that we had supplied a prepaid return label. We also confirmed that we would inspect the pump and discuss the appropriate refund once it had been returned.
It was not a refusal to accept the return.
There appears to be an expectation that a customer may communicate as firmly and insistently as they choose, while a business must respond with perfect wording at every stage, regardless of the cooperation it receives. We do not believe that creates a fair or productive relationship.
Customers have important rights, which we respect. Businesses must also be allowed to ask reasonable questions, request evidence and inspect a used product before confirming whether it is faulty or what refund is due.
For us, excellent customer service means:
Being accessible and responding promptly. - Your first message was received on 5th August at 1:30 pm and answered at 2:39 pm that day. Subsequent messages were answered consistently during working hours.
Listening to concerns and requesting reasonable information. - We asked for photographs or a video and offered to inspect the pump ourselves.
Providing a straightforward return process. Despite receiving no photographs or video, we supplied a prepaid Royal Mail returns label.
Using our genuine product knowledge to help customers choose the right equipment before purchasing and supporting them if a problem occurs.
Excellent customer service does not mean guaranteeing a full refund for a used product before we have been allowed to see, hear or inspect the reported issue.
We are genuinely happy to resolve product problems, but customers and businesses must work together. In this case, we responded promptly, asked reasonable questions and provided a free return route. You chose not to use it, leaving us with no opportunity to assess or resolve your complaint.

Emma

Rated 5 out of 5 stars

Very helpful throughout

Very helpful throughout, not often you get companies that are dedicated to getting it right, but Supinflatables are. Thank you for all your support, will recommend to any one interested in that personal support.

30 July 2026
Unprompted review
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Reply from Supinflatables

Hi, Thankyou so much for the message.
Messages like this are really appreciated and keep us going! :) Emma

Rated 5 out of 5 stars

Excellent service, fast response

I have to say I was very impressed with the customer service here.
I ordered a pump late one Thursday and by Saturday it was delivered. Great!
Slight hiccup was whoever packed the order had accidentally picked the wrong pump. So I sent a WhatsApp on the Sunday with a photo. Monday morning 9am I had a reply and the office sorted the return and dispatch of the right pump that day, the correct one arriving mid morning Tuesday.

So everything still in time for my trip away. The prices are very reasonable and I have to say the experience with customer services gives me the confidence to highly recommend this company. I’ll be buying again.

13 July 2026
Unprompted review
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Reply from Supinflatables

Thanks so much for taking the time to leave such a lovely review.

We're really grateful for your understanding. Mistakes do happen from time to time, but we always do our best to put them right as quickly as possible, so it's wonderful to hear we got everything sorted in time for your trip away.

Customers like you make our job a pleasure, and we really appreciate your patience and kind words.

Happy paddling, and we look forward to helping you again in the future!

Emma
SUP Inflatables

Rated 5 out of 5 stars

SUP Inflatables - Great Service & Great Experienced Staff

Great experience buying a paddleboard from SUP Inflatables. I have bought 5 paddleboards over the past 6 years and SUP Inflatables are by far the most helpful and engaged. They spoke with great knowledge and interest which has meant I now have perfect board for my next paddleboard trips. Their knowledge and experience was validated by a conversation I had with a leading UK Paddleboard Repair company.
I highly recommend SUP Inflatables.

7 July 2026
Unprompted review
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Reply from Supinflatables

Hi Ian,

Thanks so much for the lovely review, and for coming back to us time and time again. Your continued support really does mean a lot to us.

It was a pleasure helping you find the right board, and it's fantastic to hear that our advice has been backed up by one of the UK's leading paddleboard repair companies. We spend a huge amount of time testing boards and keeping up to date with the industry, so feedback like yours really makes it worthwhile.

Thanks again, Ian. It's SUPer :) appreciated! We look forward to chatting again soon.

Happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

An item was missing from my new SUP…

An item was missing from my new SUP board package, I contacted the team (via WhatsApp) had a call back the same day and the item was dispatched the same day. Thank you, great Comms, super fast delivery and I'm very happy with this 1st class service, cheers

1 July 2026
Unprompted review
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Reply from Supinflatables

Thanks so much for the lovely review.

I'm really pleased you used our WhatsApp number... it's exactly why it's there!

We're a business, but we're customers too:), and we know how frustrating it can be when you're forced through endless contact forms, AI chatbots, or email systems that just send you round in circles. Sometimes a problem just needs a quick conversation and a simple solution.

That's why we've always kept a mobile number on the website. It means we can sort things out as quickly and painlessly as possible, so you can get back to enjoying the product you've bought rather than wasting time chasing customer service.

Thanks again for getting in touch so promptly and helping us resolve the missing item so quickly.

Happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Good choice of quality boards

Good choice of quality boards, Good price, good communication, why can't all companies deliver this quality service. I take my hat of to you all at SUP inflatables

30 June 2026
Unprompted review
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Reply from Supinflatables

Hi,

Thank you so much for such a lovely review.

Comments like this really do mean a lot to the whole team. We genuinely believe that great products should be backed up by great customer service, and it's wonderful to hear that came across throughout your experience with us.

Thanks again for choosing SUP Inflatables and for taking the time to leave such kind words. We really do appreciate it.

Happy paddling, and we hope to help you again in the future!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Bought an Anomy SUP board from SUP…

Bought an Anomy SUP board from SUP Inflatables after having several issues with a Wave board I ended up returning. I called their helpline for advice after having a bad experience buying my first board, and Emma was so helpful! She took time to explain how the spec of different boards would affect how they handle and also helped me to decide on the right size board for me based on my height, weight and what I wanted to use it for. I had my eye on the Anomy 10ft 6” board which Emma confirmed would be a good size for me and it was a really good price. The board arrived the next day via DPD and this meant I was able to stick to my plans and go out that weekend, despite having previous issues with Wave.
The board is beautifully designed and of very high quality. Much improved experience than the wave board, and 5” thickness really does make all of the difference!
Thank you to Emma and all at SUP Inflatables for taking time to provide an excellent personalised service, giving sound advice, giving me a great price and arranging fast delivery. Can’t fault my experience at all and I will be a return customer.
An excellent small businesses that go above and beyond for you!

17 June 2026
Unprompted review
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Reply from Supinflatables

Hi,

Wow... thank you so much for taking the time to write such a thoughtful review.

I'm absolutely delighted you're enjoying your Anomy board, and even more pleased that we were able to help restore your confidence after your previous experience. Buying a paddleboard can be confusing, and it's why we always try to spend the time understanding your height, weight, ability and the type of paddling you want to do, rather than just recommending the most popular board.

It's lovely to hear that the 5" thickness has made the difference you were hoping for. Getting the right shape and dimensions really does transform the experience on the water.

Thank you as well for supporting a small independent business. It genuinely means the world to us that you chose us, and we're so grateful for your kind words about our service.

We hope your Anomy takes you on lots of amazing adventures, and we look forward to helping you again in the future.

Happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Informative and helpful with good prices

I called first to discuss the board I wanted - Guy? Was truly helpful and also said he wd be on the mobile all Bank Hol w/e if I had any queries. The site is well laid out & informative, with lots of items.

24 May 2026
Unprompted review
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Reply from Supinflatables

Hi Su, Thanks for the lovely comment and hope you have an absolutely amazing time on the board.

Rated 5 out of 5 stars

Board arrived next day which was great

Board arrived next day which was great! I took the Speed 12.6 out on Sunday am for a test paddle of 5 miles on the river Tees. I found the Shark quick to manually pump up to 18 psi with the brilliant supa bravo hand pump and quite light to carry. As soon as I set off from the pontoon on my knees it felt quite quick! The nose cone really does help with cutting thru the water and I think it helps with tracking also by having that knife edge at the front. I thought this may make it turn slower but its OK. It feels quite stiff and I really like the 5" thickness as it make the board fell very stable (compared to my quroc 12.6 x 30 x 6" thk) even though its a bit on the narrow side. I swapped the bungee extension to the rear as this makes it easy to carry a paddle to the water etc. In summary, it was a joy to paddle which I think is a combination of 5" thickness, 28" width and being quite stiff.
Cheers Dave

17 May 2026
Unprompted review
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Reply from Supinflatables

Hi Dave,

Thanks so much for taking the time to leave such a great review.

We completely agree, the nose cone makes a huge difference to water displacement and glide, and the lower-profile 5" construction is transforming so many people's paddling experience.

Shark is a really special brand because it offers different widths and thicknesses to suit different rider heights and weights, rather than expecting one board to fit everyone.

We're so pleased you're enjoying the Speed 12'6. Happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Great service and support

I purchased a SUP inflatable and the help and guidance given was more than I could wish for. Very knowledgeable in their field of expertise, so much so I ended up getting a couple of extra items to help me on my way. Good service and support. Thank you

15 April 2026
Unprompted review
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Reply from Supinflatables

Hi,

Thanks so much for the lovely review!

We're really pleased we could help you choose the right kit and get you set up properly. If you ever need any more advice, just give us a shout.

Happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Rapid delivery!

Rapid delivery! Ordered at 13:30 and it has been delivered by 10:00 the next day.
Great product. Just what I need for the start of my paddle boarding journey. Thanks so much.

25 April 2026
Unprompted review
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Reply from Supinflatables

Hi,

Thanks so much for the lovely review!

We're really pleased you noticed the quick delivery. We use DPD and UPS because, unfortunately, no courier is perfect! But we've found they're the most reliable for large paddleboard boxes most of the time. We pay a little extra to offer fast, free delivery, so it's always lovely when customers notice the effort.

Enjoy the start of your paddleboarding journey, and happy paddling!

Emma
SUP Inflatables

Rated 5 out of 5 stars

Great customer service

Great customer service. Been helpful from initial enquiry through to delivery and beyond. I’d recommend based on my experience and will certainly shop with supinflatables again.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Confusion sorted.

After my initial 1 star review. It turns out that Sup inflatables dispatched as promised on time. Will use again. I Will get home delivery next time to avoid my confusion of shipping method. Sent UPS yet states DPD next day on order.

21 February 2026
Unprompted review
Rated 4 out of 5 stars

Great Company, highly recommend

My experience with this company has been pretty good, Emma has been very helpful through all the process and the exchange of the inital board i got was great too.
I will definitely buy with them again, one thing i wasnt happy with is that the delivery company they were a mess with delivery, changing the delivery day 3 times where i eneded driving to their depot 30 mins away to collect the parcel.
The board is just beautiful and have used a few times, very stable which is what i was looking for, and litle bit more faster than the previous one.
Emma will help you to chose your next board!! She is very friendly, I wish all customer services were like her.
The fin had a few scratches not normal to be a brand new board, even if it would get scratches with time, and some pen paint i wasnt able to remove.
This is why i gave 4 * for the scratches. pen marks and delivery.

Other than this I do 100% recommend this company!!

Thanks!

9 September 2025
Unprompted review
Rated 5 out of 5 stars

Really helpful and responsive

Really helpful and responsive when I asked for assistance with a paddle clamp replacement. I've bought a number of times from SupInflatables; great value and service every time!

6 October 2025
Unprompted review
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Reply from Supinflatables

Hi Ralph, Huge thanks for the review, always here to help! Emma

Rated 5 out of 5 stars

From the first contact with this…great experience

From the first contact with this Amazing company and speaking with Gary who took the time to give lots useful information about which product was best suited to my needs … without pushing a sale on me ..
as I’ve just completed 21 Miles ( Monster the Loch on a standard paddle board and was looking to go the the next level.
when I went back to place the order a week or so later then Emma was equally helpful with her understanding of the Shark 14ft Venture plus. Great service from start to finish.
Over the moon with this product and company and highly recommend both.

Jamie Williams

Pencoed house estate (Cardiff)

22 September 2025
Unprompted review
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Reply from Supinflatables

Huge Thanks, The kind words mean a lot! Happy Paddling :) Emma

Rated 5 out of 5 stars

5 stars isn't enough to acknowledge the…

5 stars isn't enough to acknowledge the service from both Emma and Gary at SUP Inflatables UK. With a potential delay in my order from the manufacturer through no fault of SUP Inflatables, Emma took the time to phone me to explain and updated me on a timeline to receive my new SUP package. The goods were received three days ahead of schedule thanks to their level of customer service. Both took the time to call and take a genuine interest in supporting Paddleboard professionals and help get us back out on the water quickly on our chosen kit. With superb knowledge and refreshingly genuine approach to their support, the biggest compliment I can offer is to highly recommend SUP Inflatables UK to others considering purchasing equipment. Craig. Adventure Paddle Co

12 September 2025
Unprompted review
Rated 1 out of 5 stars

1 STAR — Utterly Appalling Seller. Avoid at ALL Costs. If I could leave zero stars, I would.

1 STAR — Utterly Appalling Seller. Avoid at ALL Costs.

If I could leave zero stars, I would.

I paid £399 for a paddleboard which never arrived. The seller used UPS — who dumped the parcel outside my front door without permission, signature, or any safe place request. It was stolen before I ever saw it. I immediately raised this, provided everything I was asked, and was stonewalled every step of the way.

The seller refused to take ANY responsibility and showed no interest in resolving the issue. They ignored messages, failed to chase the courier properly, and ultimately left me high and dry — £399 out of pocket with absolutely nothing to show for it. Not a refund. Not a replacement. Not even an apology.

Worse still, they hid behind tracking information that proves nothing except that the item was left unattended. That is not delivery — that’s negligence. They know it, and they do not care.

This is not a reputable business. This is a faceless, gutless operation that prioritises loopholes and excuses over basic customer care. Their conduct has been evasive, dismissive, and dishonest.

I have had to escalate this through PayPal, Action Fraud, UPS investigations, and I am now preparing for Small Claims Court. All because this seller flatly refused to engage like a professional.

Avoid this seller like the plague. If anything goes wrong, they will disappear and leave you to carry the loss. You’ve been warned.

27 August 2025
Unprompted review
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Reply from Supinflatables

Hi Brendon, thank you for your feedback. I’ve looked back at our WhatsApp messages, and from our side everything was answered promptly.
As I’m sure you can appreciate, we are not the courier, we use UPS and DPD, both of which are premium services that we provide free of charge to our customers. While we expect drivers to deliver responsibly, retailers cannot control the actions of individual couriers on the doorstep.
Your parcel was shipped via UPS and marked as delivered with GPS coordinates, timestamp, and photographic proof of delivery outside your door (below street level at the end of the cul-de-sac).
When you first contacted us at 16:57 on Thursday 28th August, we immediately checked the delivery photo (which you also had access to) and asked you to review your CCTV and check with neighbours in case the parcel had been taken in or stolen. Later that same day, a PayPal claim was raised by yourself, which meant the matter was then handled entirely through PayPal and UPS, removing our ability to resolve it directly. We have submitted all the requested information and the case remains pending.
We completely understand how upsetting it is to have a high-value parcel go missing after delivery. We have not ignored your messages or dismissed your concerns, we have followed every required step with UPS and PayPal to ensure your claim is investigated properly.
As a small business, we always try to help customers when delivery issues arise. Evidence such as CCTV or neighbour confirmation can really help us, not only does this completely remove any possibility that a neighbour has taken it in, it also provides clarity of theft, which allows us to push courier investigations further.
In this case, instead of helping to try provide evidence, a PayPal claim was opened the same day, which moved the matter out of our hands and into PayPal’s resolution process.
We’re sorry this experience left you feeling let down, and hope PayPal are able to provide you with a resolution.
SUP Inflatables

Rated 5 out of 5 stars

Great help choosing the right board..

I have used Sup inflatables for a number of years and have found them to be very knowledgeable and helpful. Most recently I was interested in their 5” shark paddle boards and when I saw they had a demo day at chelmarsh I went along to try out the boards. It was a great day no pressure but plenty of advice and the opportunity to try different boards. Following this I preordered a 14x26x5 it arrived yesterday, checked all items over everything was perfect including the extra screws to repair my paddle (which wern’t on the order but Emma remembered). This morning I took the board for its first paddle. I was out for over an hour and a half and thoroughly enjoyed the way it performed. Thank you Emma and Gary I wouldn’t have gone for a 26” if I hadn’t tried it at Chelmarsh.

10 August 2025
Unprompted review
Rated 5 out of 5 stars

Incredible Shark board and 5* customer service


This board is a complete game changer. I have severe arthritis in both hands, am 5'8 and of light build so had been advised to look at 5 inch deep boards after bouncing around for 2 years on my Nisco Alana. SUP Inflatables were doing an open day at Chelmarsh and since a friend was already over the moon, with his 14 foot shark speed plus (aka lightning) I went along. Emma and Gary were fab, giving me advice with nl pressure and loads of time on the water to try the different widths and types of 5 inch boards available. As soon as I paddled the 12' x 5 x 28 Shark Speed Plus it was love at first ride! It's completely stable, incredibly responsive and like a little bullet - I really didn't want to get off. I purchased one immediately and it has changed my paddling life. It turns on a sixpence when stepping back, is stable in rough water is so light to manoeuvre on water and carry around on land. I no longer have problems with my hands when paddling or carrying the board and my Garmin stats have all improved dramatically 🥳 I can even use my Starboard fins in and it flies with a race fin. There is nothing I don't love about this board and it's now been paddled for both leisure and racing and on reservoir, rivers, canal and sea.
As always, fabulous before and after sales service from Emma and Gary who always go the extra mile to look after their customers. Huge thank you from an ecstatic customer 🤩

26 July 2025
Unprompted review

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