Good product and looks like how it was advertised, just the price is quite high for stickers but then these were better priced than other companies. So far so good, need to be washed a lot to see what... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
These are the best labels you can ever get. They're super durable and last forever—perfect for everything (uniforms, pencil cases, water bottles). I've been buying them for years. When production stop... See more
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones.... See more
The best stick on labels I’ve ever tried, stay on after multiple washes in the machine and even withstand the tumble dryer. I always attach them to wash labels. They also stay on pots/lunch boxes etc... See more
Company details
Written by the company
Super Labels - UK's Trusted Provider of Durable Name Labels. Super Labels delivers smart and durable labelling solutions to families across the United Kingdom. We've established ourselves as a reliable supplier of quality name labels, photo name labels, mini labels, iron-on labels, wall stickers, and ID products. Name Labels That Last Our self-adhesive name labels and photo name labels stand out for their exceptional quality and durability. They withstand washing machines (60°C), dishwashers, microwaves, and freezers without losing adhesion or readability. All labels attach easily with no ironing or sewing required. Perfect for Schools and Nurseries Our photo name labels, displaying both name and picture, are particularly popular in nurseries and primary schools where young children can easily recognise their belongings. This significantly reduces the risk of lost clothing and equipment during busy school days. MY ID - Safety on the Go MY ID wristbands provide extra security when children are on trips, travels, or in crowded places. The wristband is made of soft, adjustable silicone with a waterproof aluminium capsule containing laser-engraved contact information. At Super Labels, we prioritise both product quality and customer service. We offer fast delivery from our UK warehouse, and all products are designed for long-lasting use in British daily life. Visit www.superlabels.co.uk to explore our complete range of name labels, children's labels, stickers, and ID products.
Contact info
128 Aldersgate Street, EC1A 4AE, London, United Kingdom
- post@superlabels.co.uk
- superlabels.co.uk
4.1
Great
894 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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Good product 👍
2 September 2025
Perfect labels
26 August 2025
More than just a great price....
Great price and speedy delivery are the tip of what is an amazing iceberg.
The customisation of these name labels is next level and the quality is just amazing. Such great value for money.
I'll be buying from Super Labels from now on and recommending to everyone too.
26 August 2025
Really good quality
2 September 2025
Reply from Super Labels
Hi Charlene,
I apologise that the labels didn't reach you.
We offered to post new labels to you, but understand that you preferred a refund, which we have processed.
Best wishes,
Henrik / Superlabels
The labels arrived quickly and are a…
The labels arrived quickly and are a lovely vibrant colour, however most have come loose on the second wash. I’ve used many other brands as this is the first time this has happened.
26 August 2025
They keep falling off with every wash.
25 August 2025
Reply from Super Labels
Hi Eimear,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
So far so good
Only a few weeks into the start of the school year, but so far the labels are still on. Fingers crossed they last. They seem good quality & arrived quickly.
25 August 2025
Iron on labels
Very quick delivery but the product did not live up to its name. Disappointed. Requested large labels for clothing but they were tiny. Requested iron on. Yes you did iron them on but they didn't last! Required for my elderly Mum who is in a Nursing Home. Very disappointed.
24 August 2025
Labels have fallen off after 1st wash…
Labels have fallen off after 1st wash despite putting them on the clothing tags, and pressing on them and then leaving for at least 24hrs before washing again
Disappointed and expensive I'll use a pen next year
24 August 2025
Really nice labels
Really nice labels. Good quality printing Nd nicely sticking on every surface.
31 August 2025
Good service came on time ill give 4…
Good service came on time ill give 4 stars as waiting to see how long-term last on my little one school stuff
23 August 2025
Exactly what i ordered and stick…
Exactly what i ordered and stick perfectly on my sons school clothes and lunch box
30 August 2025
Ordering was easy and delivery was…
Ordering was easy and delivery was quick. The labels seem to stick well but need more time and washing of items to give a final assessment.
23 August 2025
I’m not happy with the labels at all
I’m not happy with the labels at all. After first wash all the labels came off.
22 August 2025
Reply from Super Labels
Hi Monika,
Thank you for your purchase - and apologies that you had problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
It could have been something with the glue, but from our email correspondence you preferred a refund rather than a new set of labels which often solve the problem.
Best wishes,
Henrik / Superlabels
After one wash the labels came off
After one wash the labels came off, I don’t think these stick on name labels are suitable for going in the washing machine
21 August 2025
Reply from Super Labels
Hi Amit,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
We recommend that your put them on care label, and not directly on the garment, and avoid washing the clothes within 24 hours. Also a good idea is to press a little extra on the corners of the labels when applying them onto the clothes.
Let us know at post@superlabels.co.uk if this doesn't solve the problem and we will find a solution. Sometimes it could be something with the glue.
Best wishes,
Henrik / Superlabels
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