Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more
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SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.
We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.
With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.
Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.
Snape Road, SK10 2NZ, Macclesfield, United Kingdom
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Filled me with such joy to know this place is going into Administration 🤣🤣🤣 Karma is such a b**ch , after the months of hell I went through getting sold a bike with only 1 key , trying to get the ignition replaced and then to get low balled on the sale of my bike price makes it even better
Dems the brakes hahahahahahahahahahahahahahahahahaha
Three days after buying my bike I found a fault ( intermittent fuel pump problem causing the bike not to start and stranding me twice) I can relay on my 90 warranty though right! Oh no the company goes bust and I have to deal with this myself claiming is not going to be easy thousands effected say the administrators .
Great place to buy a motorcycle very professional and down to earth with plenty of knowledge.
I sold my motorcycle to We Buy Any Bike who are part of Superbike Factory.
The bike was collected on 13 July 2026, and I received written confirmation that I would receive the full payment within four working days.
Unfortunately, the payment deadline passed and I have still not been paid. I spoke to a member of staff on Friday who advised there were "technical issues" and said they would investigate, but I've received no further update.
Since then I've emailed, texted and repeatedly tried calling, but I've been unable to get through to anyone or obtain any meaningful response. Now I've read other news regarding the current situation it looks like the company has filed a notice of intention to appoint administrators. They owe me a substantial sum of money which I hope I wont have to fight to receive.
I'm posting this to keep others informed and will update this review if the situation is resolved.
Well I just had a close call almost part exchanged a beautiful Africa twin and something told me to check out the reviews. Good job I did because they have gone in to administration, very close call could have gone badly. Always read the reviews and take heed.
Will Never buy a bike from them as I wanted a test ride on one of the bikes only to be told I can’t. The bikes look like a spit and polished in a few Days / hours and out for sale again. I’ve been told off a few people STAY AWAY from them. One Guy said I’d NOT buy a wheelbarrow off them idiots.
Paid for a bike 2 weeks ago still not been delivered can’t get through to anyone seen that they have filed for administration don’t think I’ll see my money or the bike hope I’m wrong but not happy
I experienced a familiar scenario, constantly nagged to pay the balance on a £7k motorbike in early July. arranged to pick up from Bristol on the 18th July, received a call on 17th saying they were closed on the weekend 'to give the staff a rest', now it looks like they are going into administration from news on the web. It looks like they knew something was coming, pushed for early payment and held off delivery bikes. Not sure I'll ever see my bike or the money again.
So I have bought and sold bikes from SuperBike Factory, but recently I went to buy one and paid a £500 deposit, I heard nothing for a week, so I called and asked for an update, I was told they sell thousands of bikes, and so they were buys and delivery could be in 2–3 weeks only. I cancelled the sale and now 3/4 weeks later they still haven't returned my deposit and I keep calling, but they don't even answer, terrible company
Not received payment as promised. Having to report the bike as stolen.
Dean i think he’s name is, he was amazing and the lady on the phone Amanda I believe, easy and quick
Excellent service and quality of bike. Dealt with Kenzie at the Bradford branch for the purchase and Andrew Humphries from the Donnington branch for the delivery.
Bought bike online fantastic service... Big thanks! For amazing delivery! Goldie
Alex was very helpful , lovely lad . Not the first bike I've bought from SBF and definitely wont be the last .
Great price , great service. Would recommend to anyone. Thanks guys .
Straight forward with updates online but lacking personal service
Hayden was very friendly and helpful and explained everything it great detail
Hayden was so very helpful and informative with my purchase of my Kawaski Z900
Really easy process, everyone I spoke to has been friendly and efficient. Driver, John who collected the bike was excellent and provided great customer service.
This is the 2nd bike I have now purchased from Superbike Factory. Brilliant service throughout. Absolutely hassle free.

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