This is our third purchase from Sunshine Diamonds. We recently bought two bracelets and have just added a pair of diamond earrings. The design is stunning, the sparkle is incredible, and the go... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Absolutely fantastic company! You will not find better value or better quality anywhere else for the crazy prices they sell at. Make sure you understand that delivery may take 2 to 3 weeks, but it's w... See more
Company replied
I would give this company 10 stars if i could!!! Absolutely amazing customer service and product of course! We found a dream wedding ring in this store , searching between Ireland and UK , ring size w... See more
Company replied
Im over the moon with my solid gold lab diamond ring purchased from Sunshine Diamonds, it was fully certified which meant the ring took a couple of weeks to arrive, but it was so worth the wait . Abso... See more
Company replied
Company details
Written by the company
Sunshine Diamonds Luxury You Deserve, Trust Delivered At Sunshine Diamonds, we offer an exquisite selection of fine jewellery, specializing in natural and lab-grown diamonds. Our collections feature beautifully crafted rings, bracelets, necklaces, earrings, and more, designed to suit every style and occasion. As a trusted online jewellery retailer, we are committed to providing exceptional quality, ethical sourcing, and competitive pricing, ensuring that every piece reflects luxury and value. Whether you're looking for a timeless engagement ring, a meaningful gift, or an everyday statement piece, we bring brilliance and craftsmanship to every design. Why Shop with Us? ✔️ Specialists in diamond jewelry ✔️ Fine jewellery for every occasion ✔️ Ethically sourced materials & expert craftsmanship ✔️ Hassle-free returns & secure transactions ✔️ Fast & reliable delivery Discover the perfect piece at www.sunshinediamonds.com – where elegance meets excellence.
Contact info
Suite 1, Rear Ground Floor, 35 Greville St,, EC1N 8TB, London, United Kingdom
- 00447872022311
- sales@sunshinediamonds.com
- sunshinediamonds.com
4.9
Excellent
395 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 50% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My experience with Sunshine diamonds…
My experience with Sunshine diamonds has been superb and I would highly recommend them.
When I placed the order I received a what’s app notification from the company, which they then used to provide updates. I was also able to use what’s app to ask questions about my order, and detailed feedback was provided within minutes.
The earrings were shipped securely and the final product was better than expected. The presentation box has an internal light which is used to highlight the sparkle of the diamonds.
All of this provided at an excellent price point. I would definitely order from this company again.
20 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Oliver,
What a fantastic review — thank you! We’re delighted you enjoyed the WhatsApp updates and quick responses. Being a UK-based manufacturer, direct communication is part of how we ensure transparency and trust.
And yes — that light-up box is our little “wow” moment 😄
We look forward to serving you again.
Warm regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
really nice
Ordered a diamond journey necklace on black friday. Wasn't sure I would get it as I was convinced there was a glitch on the website pricing. 9k gold with 2.5ct diamonds D-E, vs. for just £460, Bargain! Was even more worried when it wasn't dispatched on time. Well it came albeit a week late. Well worth the wait. It looks fantastic. The workmanship looks great to the naked eye but when using a lupe its not so great, particularly where the clasp is linked to the chain. Also unable to find a hallmark although it is stamped 375. I would recommend buying from Sunshine at the right price.
20 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Simon,
Thank you for such a balanced and honest review — we really appreciate it. We’re delighted you loved the necklace and felt it was great value.
Regarding the hallmark: you are absolutely right to raise this, and we sincerely apologise. During an extremely busy period, one piece out of over 100 dispatched unfortunately missed the final hallmarking step. This is not our standard process — every item we dispatch is normally certified and hallmarked before leaving our workshop.
We’ve already arranged free return postage, and once received, we will complete the full UK hallmarking and certification and send it straight back to you at no cost. No stress, no charges — just the way it should be.
Thank you for your patience and understanding, and again, our sincere apologies.
Kind regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
Beautiful ring
From start to finish, great experience, quickly delivery and presenter in a beautiful box with a light. The ring was for my partner - it looks amazing and she is over the moon. Amazing quality and would order again from this company!
18 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi,
Thank you so much for your lovely feedback! We’re thrilled your partner loved the ring — that’s exactly the reaction we hope for. From UK craftsmanship to presentation, every detail matters to us.
Wishing you both many happy moments ahead 💖
Warm regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
Brilliant
Beautiful product, good price, clear communication. What more could you want!
18 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Rebecca,
Thank you for your kind words! Beautiful jewellery, clear communication, and fair pricing are exactly what we aim for as a direct UK manufacturer.
Really appreciate your support!
Best regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
Great seller
Great seller, fast postage and really lovely item. Excellent quality.
12 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Kat,
Thank you so much! We’re delighted you were happy with both the quality and speed. Every piece is carefully finished, certified, and packed with care.
Hope to welcome you back again soon ✨
Kind regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
"I am absolutely in love with this…
"I am absolutely in love with this ring! The craftsmanship is stunning, and it catches the light beautifully from every angle. It feels substantial yet comfortable on my finger, and the attention to detail is evident. I’ve already received so many compliments on it. It truly adds a touch of elegance to any outfit!"
17 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Matt,
Wow — thank you for such a beautiful description! We’re so pleased the craftsmanship and elegance of the ring stood out. Compliments are guaranteed when a piece is UK-made, hallmarked, and diamond-certified 😉
Enjoy wearing it, and thank you for choosing Sunshine Diamonds.
Warm regards,
Mr LR
Customer Support Manager
Sunshine Diamonds
SCAM!
Please believe the bad reviews! i didnt listen and have now faced the consequences. I told sunshine diamonds i needed my engagement ring by the 20th and i was worried about ordering because of the bad reviews of the delays, they reassured me not to worry and i would have it by the 16th or earlier! it is now the 17th and it hasnt even been dispatched and they are now ignoring!! as soon as you give them money they do not care about you and ignore you, they are scammers.
17 December 2025
Unprompted review
Customer service was 100%
Customer service was 100% . Can’t fault this company. They stayed in touch with me from start to finish as I wanted a bespoke item made. And the end result was….. I love it . Thank you
1 December 2025
Reply from Sunshinediamonds
Hi Julia,
Thank you so much for this wonderful review — reading it genuinely made us smile. Creating bespoke jewellery is one of our favourite parts of what we do, and knowing that you love the final piece makes all the care and communication worthwhile.
We’re really glad you felt supported from start to finish — that personal touch is something we truly believe sets Sunshine Diamonds apart (and yes, we do enjoy staying in touch a little more than most!).
Thank you again for trusting us with your bespoke piece — wear it in good health and sparkle ✨
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Truly amazing
Truly amazing! Quick service. Well managed and great communication. It felt more personal which is something missed these days. Beautiful items, well made and very pleased I found them. Would use again.
17 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Kay,
What a lovely review — thank you! You’re absolutely right, the personal side of customer service often gets lost these days, so it means a lot that you noticed and appreciated it.
We’re delighted you’re happy with the quality and craftsmanship of your jewellery. Helping customers find (or create) something truly special is exactly why Sunshine Diamonds exists.
We’d be more than happy to welcome you back again — the sparkle door is always open 😉
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Third pair of earrings I’ve bought and…
Third pair of earrings I’ve bought and they are lovely again
Thank you
1 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Sarah,
Thank you so much for coming back to Sunshine Diamonds again — third time really means a lot to us! We’re delighted to hear you’re loving your earrings once again.
We truly appreciate your continued trust and look forward to helping you choose your next piece of sparkle ✨
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great customer service
Great customer service so far, they kept me updated till I received my orders. Items as described and looked on the website. I hope you have a positive experience too.
10 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Su,
Thank you for your lovely feedback. We’re really pleased you felt well-informed throughout your order and that everything arrived just as described.
Clear communication and quality jewellery are very important to us at Sunshine Diamonds — thank you for sharing your experience.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Fantastic company
Fantastic company, really great communication and great product.
1 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi
Thank you for your kind words. We’re delighted to hear you were happy with both our communication and the jewellery itself.
Your feedback motivates our entire team — thank you for choosing Sunshine Diamonds.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Good Experience
Item arrived quickly.
All in all has been a good experience with Sunshine Diamonds.
Would recommend purchases from this jeweller.
17 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Thomas,
Thank you for taking the time to leave a review. We’re pleased to hear your item arrived quickly and that you had a positive experience overall with Sunshine Diamonds.
Your recommendation means a great deal to us.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Brilliant from start to finish.
Found this company online. They have been fantastic to deal with. We purchased a white gold diamond ring, that we had plenty of customised options with it. The company were great to communicate with and stayed in contact throughout the making and posting of the ring. They even checked in with us after we received it. They were great and really quick with the whole process. The item came in a lovely light up box, which was a nice surprise too. Highly recommend! Will definitely be a returning customer.
8 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Paul,
Thank you for such a detailed and thoughtful review. We’re delighted you enjoyed the customisation process and that our team kept you informed throughout.
And yes — that little light-up box always brings a smile 😉 We’ll look forward to welcoming you back again soon.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
The item came as ordered
The item came as ordered. Also on time. Quality diamond earrings.
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mr Green,
Thank you for your review. We’re pleased to hear your diamond earrings arrived on time and exactly as expected.
We appreciate you choosing Sunshine Diamonds and hope to serve you again soon.
Best regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Excellent customer service and quality…
Excellent customer service and quality products will certainly be using again
1 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Simon,
Thank you for your kind feedback. We’re delighted to hear you were happy with both our customer service and the quality of our jewellery.
We look forward to assisting you again in the future.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Perfect service
Great website. Easy to use. Made selections easy. Good to have pictures of different sized diamonds. Good communication about making and delivery. Loved the follow up message to confirm it had arrived.
29 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Warren,
Thank you for your wonderful review. We’re pleased you found the website easy to use and appreciated the updates throughout the making and delivery of your order.
It’s great to hear the follow-up message was a nice touch too 😊
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
A really nice ring
A really nice ring, but a bit smaller than I anticipated. The price is good and it does seem good quality. Wasn’t too impressed with the ring box, the flowers accessories and presentation looks a bit cheap so will have to use another classier looking ring box to present the ring.
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi,
Thank you for your honest feedback. We’re glad to hear you’re happy with the ring quality and value.
Your comments about the presentation have been noted and shared with our team — feedback like this genuinely helps us improve.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Wonderful diamond bracelet…
Incredible customer service and wow what a lovely bracelet I've received. My wife is going to be incredibly happy with her gift
5 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mr Bright,
Thank you for your fantastic review. We’re thrilled to hear how much you loved the bracelet — we’re sure your wife will be delighted!
It’s always a pleasure helping with meaningful gifts.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
I was little hesitant to order online…
I was little hesitant to order online but sunshine has made to so easy and beautiful.
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Yojana,
Thank you for your kind words. We’re so pleased we could make your online ordering experience easy and enjoyable.
Thank you for choosing Sunshine Diamonds.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.