Sunday London Reviews 57

TrustScore 4 out of 5

4.0

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Rated 1 out of 5 stars

The refund policy is absolute cack - it's not clear the the items are non refundable when you buy them. Really disappointed as I would not have ordered if I'd known that. There is one sentence that sa... See more

Rated 3 out of 5 stars

Beautiful prints but the cut of the bikini top isn't great, there isn't a supporting band underneath which means the top rides up and I'm constantly pulling it down. Its such a shame but I feel the cu... See more

Company replied

Rated 5 out of 5 stars

Sunday is my swimwear saving grace ! Had been looking for a versatile and inclusive swimwear brand that stands out from everything else on the market - Sunday London ticks every box. I always feel so... See more

Company replied

Rated 5 out of 5 stars

Absolute favourite swimwear brand. Just received my 3rd Sunday London bikini (my 2nd was a Christmas gift in 2020, best way to cope with a pandemic) and I love it! The quality is always great, th... See more

Company replied

Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Fashion Accessories Store
  4. Swimwear Store

Written by the company

We are a London based swimwear and clothing brand. Discover our range of reversible swimwear and ready to wear pieces in unique prints. Designed for women who like to stand out from the crowd!


Contact info

4.0

Great

TrustScore 4 out of 5

57 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

The refund policy is absolute cack

The refund policy is absolute cack - it's not clear the the items are non refundable when you buy them. Really disappointed as I would not have ordered if I'd known that. There is one sentence that says 'this item is made to order', but it's really easy to miss that and since the process is exactly the same as normal non-made to order purchases, it's easy to assume refunds are possible.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Just received my order and love love…

Just received my order and love love love my swimsuit! And the fact it is reversible is a game changer. Was a bit unsure of sizing because I'm petite but they were super helpful when I emailed and the fit was perfect!

16 October 2023
Unprompted review
Rated 5 out of 5 stars

Swimwear Slayer 🙌🏾🙌🏾

Once again Sunday London never fails me. I just brought my 3rd bikini and the new passion print is everythingggggg 😍😍 I’ve had so many compliments and couldn’t recommend your swimwear enough. Great quality, great designs and super helpful when I required more info on sizing. Can’t wait to order again XxX

17 October 2023
Unprompted review
Rated 2 out of 5 stars

So disappointed

So disappointed. This company only have a no return or 7 day exchange for credit policy (even though I explained I had Covid and hadn’t wanted to contaminate it so waited to try on) which is buried in the small print. It is not clear that the standard sizes they come in 8/10/12 are made to order and as they’re standard why on earth can’t you return? Literally the worst of both worlds, you take a punt on the fit and can’t return. So I now have a £40 bikini top and £27 bottoms that don’t fit.

10 October 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Hi Caroline,

Our policies are stated on our website for all customers to make an informed purchase and once again in your order confirmation email. Giving you the option to cancel your made to order products before they’re produced for you.

All sizes from 8-24 in the products you purchased are made to order. We are a majority made to order business.
We offer exchanges on made to order and sale products or return for store credit.

The bikini top purchased was made to order and on sale for £30. The bikini bottoms were made to order and on sale for £19.50.

We allow returns within 14 days of receipt. We require you to contact us for a return within 7 days of receipt.

All of our policy’s are in standard print size across our website. We would not put our policies in small print as it is important that our customers are clear before shopping with us to avoid any issues later.

As confirmed via email we are unable to accept late returns, due to hygiene reasons.

Thanks,
Fallanne

Rated 5 out of 5 stars

A Sunday Stan

I love all the items I’ve purchased and I’ve been so impressed with the quality of the sheer products. It still looks brand new even after several washes in the machine. Good value for money too, I really can’t fault Sunday!

27 September 2022
Sunday London logo

Reply from Sunday London

Thank you so much for your Jessica! So glad you love your pieces 💖

Rated 3 out of 5 stars

Beautiful prints but the cut of the…

Beautiful prints but the cut of the bikini top isn't great, there isn't a supporting band underneath which means the top rides up and I'm constantly pulling it down. Its such a shame but I feel the cut lacks the shaping and support I thought I'd get with a premium brand. Love the idea, it's a shame the execution isn't quite right as this will prevent me from buying again

9 September 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for your review Emily!

Rated 5 out of 5 stars

My new go to swimwear brand!

I have ordered two bikinis from this brand for my upcoming holiday and I am so pleased with them both. The high waisted bottoms are so flattering and the quality is unreal!

The colour saturation of the print is amazing and great that it is reversible especially as I’m trying not to overpack!

Would not hesitate to order from Sunday again and will be recommending to all my friends and family!

3 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for recommending us! Enjoy your swimwear 💖

Rated 5 out of 5 stars

I have purchased 3 swimsuits and 2 mesh…

I have purchased 3 swimsuits and 2 mesh cover up dresses from Sunday London and I love them all! The quality is unmatched and the unique designs always make me stand out at the beach/poolside. Will continue ordering for sure!

2 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you so much for your review! 💕

Rated 5 out of 5 stars

Not only are the designs a dream to mix…

Not only are the designs a dream to mix and match but the customer service I received when unsure about which size to order felt personal and attentive. Sunday London is always my first stop when shopping for holiday outfits.
Products are high quality and service is excellent!

12 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for your review! So pleased you love your items!!

Rated 5 out of 5 stars

Beautiful and inclusive swimwear

Beautiful and inclusive swimwear - I have a larger bust and Sunday swimwear really accommodates this. I have several Sunday swimwear pieces, they are always my go to when I’m going on holiday! Amazing quality and versatility.

11 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you so much for your review! 💕

Rated 5 out of 5 stars

Sunday London is the absolute best…

Sunday London is the absolute best place to go for swimwear! I get so many compliments when I wear my pieces and feel so confident. The quality is amazing you can really tell all the pieces are made with so much care and love. I cannot recommend Sunday London highly enough!

11 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for your review! So glad you love your pieces 💜

Rated 5 out of 5 stars

The most perfect and well fitting…

The most perfect and well fitting bikinis I have ever ordered! Such helpful customer service answering all my sizing queries. Such a lovely brand can’t wait to purchase again for my next holiday!!

8 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for your review and for emailing us with your sizing query. Glad we could help. Enjoy! 💖

Rated 5 out of 5 stars

Great quality bikinis

I ordered 2 bikinis and was pleasantly surprised with the good quality. I was unsure what size to buy, but received excellent advice from the team on what to go for. Would definitely recommend and will buying from Sunday again for my next holiday!

6 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you so much for reviewing us! So glad you’re happy with your purchases 💜

Rated 5 out of 5 stars

Best swimwear

I brought my 5th bikini this year and a mesh dress for my holiday. This brand is definitely my go to swimwear brand as they never disappoint!! Quality is 2nd to none, and the reversible feature makes you feel like you have 2 different items in one!!

I got the high waisted bottoms which sucks in your waist soooo good. Definitely gives me confidence!

The mesh dress is so pretty! And I always get so many compliments wearing this brand.

I Definitely Recommend!!

10 February 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you for your review! Your feedback means a lot to us and I’m glad to know you love all your pieces as much as we do. Thank you ✨

Rated 5 out of 5 stars

Sunday is my swimwear saving grace!

Sunday is my swimwear saving grace ! Had been looking for a versatile and inclusive swimwear brand that stands out from everything else on the market - Sunday London ticks every box. I always feel so confident in their pieces, hence why I’m 4 sets in and counting!!

1 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you so much for your lovely review. Repeat customers like yourself, means we’re doing something right! Fallanne x

Rated 5 out of 5 stars

I pretty much only wear SUNDAY London now ☀️

I've been ordering from Sunday London since they launched - they're my go to brand for swimwear! Fallanne (the founder) has great communication and attention to detail, it shows that she really just wants women to feel confident in her creations. For my 1st order I was worried about boob spillage, reached out to her for some advice and was able to make my purchase with confidence.
It's incredible how high quality the pieces are (everything is reversible) great coverage/support for a range of body types - I've bought for my mum and loads of friends have also been converted to Sunday, it's a staple over here!
PLEASE REMEMBER this is a small, independent ethical brand - the founder hand sews EACH order herself, it's an incredible skill to have and execute so well. Sunday isn't a factory that can make multiple sizes just to try on & return, there is someone on the other side sitting at a sewing machine for hours making sure your order is perfect.
Thanks so much Sunday!

11 April 2023
Unprompted review
Sunday London logo

Reply from Sunday London

Thank you so much for your lovely review Ronae! Your support and love for our pieces means so much! Fallanne x

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