The product is not worth £40 the metal parts used on my bag is so bad you can tell it’s tacky and doesn’t match the photos posted on their website, also the tie doesn’t match the photos either, my ord... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
My items arrived 3 & a half weeks later. Ordered on the 11th of November, items arrived (after they said it was already delivered) on 7th December! The delivery information given is for a warehouse... See more
Company replied
After the abysmal reviews I read I didn’t have high hopes, but I am really pleasantly surprised! The jumper looks just like the Massimo Dutti one and seems really good quality. Arrived relatively quic... See more
Company replied
Item arrived much later than the expected delivery date. I returned the product as I did not like it which needs to be sent to China. After 1 month they acknowledged the returned that a refund... See more
Company replied
Company details
Written by the company
Soera brings you the latest fashion trends with stylish, high-quality, and affordable clothing and accessories. Our mission is to help you express your individuality with confidence and effortless style. Shop with us and discover fashion that inspires.
Contact info
2 VENTURE DR, #19-21 , 608526, Singapore
- +1 786-686-0503
- support@soera-store.com
- soera-store.com
3.0
Average
1K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
This does not even deserve one star I…
This does not even deserve one star I have never dealt with a company more pathetic than this. This is so long and getting here and tracking showed it right by my house two weeks ago, but then it showed it back in Jacksonville Florida across the country a few days after that at this point, it’s supposedly a sitting in Cleveland, Ohio since January 1 and I’m 15 minutes from Cleveland. Customer service is not of any help they give you obsolete information. This is a scam and a fraudulent company do not do business with them.
6 January 2026
Unprompted review
Reply from SOERA
Hey Beth
We’re sorry for the frustration caused by the confusing tracking updates. Unfortunately, carrier tracking can sometimes show inaccurate or delayed location scans due to internal routing, which may make parcels appear to move backwards.
We want to assure you that we are a legitimate business and not a scam. We’d really like the chance to look into this and help resolve it for you. Please reach out to us at support@soera-store.com with your order number so we can assist you directly.
Edelle
Amazing customer service delivered by Erika
I make a lot of online purchases and in far too many instances, the level of customer service support offered is abysmal. That is absolutely NOT the case with Soera and everything about the service I received was fantastic. I placed an order, then reached out because I realized I had misordered the wrong color item, Erika quickly responded and updated the order, changing the color and making my life infinitely easier. The service was fast, enjoyable, and made me a customer who is sure to return. Thanks Erika!!!
1 December 2025
Unprompted review
Reply from SOERA
Hey Shelly,
Thank you so much for your kind words! 🥰
We’re thrilled to hear that Erika could help make your experience smooth and enjoyable.
Your feedback truly means a lot to us and motivates our team to keep delivering the best service possible.
We can’t wait to welcome you back for your next order!
Edelle
Scam, don’t purchase anything from them
This website is a scam. Their products come from China even though the website looks like a US business. There is no way to return anything unless you want to pay $70 to return something yourself. Contacted the company and received slow responses with no solutions. The description and picture of the clothes is not what is actually sent and the quality is extremely poor, thin and cheap.
4 January 2026
Unprompted review
Reply from SOERA
Hey there,
We’re sorry to hear about your experience. We want to clarify that we are a legitimate business and take all feedback seriously.
We do offer a return and resolution process, and we’re sorry if this wasn’t clear during your experience.
Please contact us at support@soera-store.com
with your order details so we can review this and assist you further.
Edelle
I have been having the same issue most…
I have been having the same issue most of the recent reviews have. I placed my order weeks ago only to receive a fake tracking number and the same automatic email response to all my numerous emails about my order. To make this worse they sent me an email about a week ago asking me to review the item I purchased. Is this a joke? How am I suppose to review a product that I haven’t received over a month after ordering! Now I have to do a fraud claim with my bank. I wish I would of reviewed this website before purchasing this item. AVOID SOERA LIKE THE PLAGUE!!!
1 December 2025
Unprompted review
Reply from SOERA
Hey Estefania
We’re truly sorry to hear about your experience, and we understand how frustrating this situation must be. This is certainly not the experience we want any customer to have.
The tracking issue you described is not intentional. In some cases, tracking links may take time to update or may temporarily redirect incorrectly, but we understand how confusing and concerning this can be, especially when communication has not met expectations. The automated review email you received is system-generated and sent based on order timelines, not delivery confirmation, and we agree it was poorly timed in your case.
We would really like the opportunity to look into your order properly and resolve this for you. Please contact us directly at support@soera-store.com with your order number so we can investigate, provide accurate tracking details, or offer an appropriate resolution.
We respect your decision regarding a bank claim, but if you’re willing, we’d appreciate the chance to assist you before it goes further.
Thank you for sharing your feedback, it helps us identify where we need to improve.
Edelle
Order took 21 days to come
Order took 21 days to come. Asked for refund was denied. Was supposed to be a Christmas gift however arrived in January
12 December 2025
Unprompted review
Reply from SOERA
Hey Bilal,
Thank you for sharing your feedback. We’re truly sorry that your order arrived later than expected and that it missed the Christmas timeframe, that’s understandably disappointing, especially when the item was intended as a gift.
Delivery times can be affected during the holiday peak season due to increased volume with carriers, and we apologise for the inconvenience this caused. Regarding the refund request, once an order has already been shipped and is in transit, we’re unable to cancel or refund it until delivery is completed, as outlined in our policy.
That said, we’d still be happy to review your order and see what options may be available now that it has arrived. Please reach out to us directly at support@soera-store.com with your order number so we can assist you further.
We appreciate your patience and thank you for your understanding
Edelle
Given FAKE TRACKING Number and it's…
Given FAKE TRACKING Number and it's been 3 weeks & no delivery! So upset & disappointing! Do not order from this Company! Had no idea this Company was in China!!! Did not reference it anywhere & all advertising & pics were of American Women!
17 December 2025
Unprompted review
Reply from SOERA
Hello there,
We’re very sorry to hear about your experience and understand how upsetting this must feel. We want to assure you that the tracking number provided is not fake. In some cases, tracking information may take time to update or may not display correctly while the shipment is in transit, which can understandably cause frustration.
We also apologise if our shipping origin was unclear. While we work with international fulfillment partners, this does not affect the legitimacy of your order, and we understand that clearer communication on this point is needed.
We would genuinely like the opportunity to look into your order and resolve this for you. Please contact us at support@soera-store.com
and include your order number so we can check the status, provide accurate tracking updates, or discuss next steps.
Thank you for bringing this to our attention. Your feedback helps us improve.
Edelle
AVOID AVOID AVOID
AVOID AVOID AVOID. This site is a complete SCAM. I was foolish enough not to quickly online the legitimacy of this site and ordered an item to arrive before Christmas. I got the confirmation email the next day stating it had shipped. The tracking number provided showed the item was shipped. It’s been almost 5 weeks now and I haven’t received the item. The tracking number only shows the item as “shipped” with no further updates. I am a 100% sure the tracking number is fake.
I reached out to them several times and it’s a automated system, which always gives you the same response. I will now have to start a. Fraud claim through my credit card to get my money back.
STAY AWAY AND DON’T WASTE YOUR TIME AND MONEY.
3 December 2025
Unprompted review
Reply from SOERA
Hello there,
We’re very sorry to hear about your experience and understand how frustrating this situation must be. We want to assure you that the tracking number provided is valid; sometimes tracking information can take time to update while the shipment is in transit, which can understandably be confusing.
We also apologise if our automated responses have felt impersonal. We genuinely want to help resolve this issue for you. Please contact us directly at support@soera-store.com with your order number so we can investigate your order, provide accurate tracking updates, and work toward a resolution.
Your feedback is important to us and helps us improve our service.
Edelle
This place is a scam
This place is a scam. Quality is terrible and did not match the photos. For returns you have to send to China which is never stated on their website. It would cost almost what I paid for the item to return it.
2 January 2026
Unprompted review
Reply from SOERA
Hey Jenny
We’re really sorry to hear about your disappointment and appreciate you sharing your feedback.
We take concerns about product quality and transparency very seriously. Our product photos are intended to accurately represent the items, and we’re sorry if what you received did not meet your expectations. Regarding returns, return instructions and addresses are provided during the return process, but we understand how this may still be frustrating and we apologise for any inconvenience caused.
We’d truly like the opportunity to look into your order and see how we can assist you further. Please reach out to us directly at support@soera-store.com , and our support team will be happy to review your case and help find a fair resolution.
Thank you for bringing this to our attention.
Edelle
Good value
Giving 4 stars only because delivery took a few weeks .
Jacket is lovely and great quality.
Fits well
26 December 2025
Unprompted review
Reply from SOERA
Hey Sinead,
We’re sorry to hear about your frustration and understand how disappointing it is when an order does not arrive in time for a planned occasion, especially Christmas.
Regarding the tracking status, “at last destination with courier” means the parcel has reached the local courier hub and is awaiting final delivery. Unfortunately, once an order is with the courier, updates can remain unchanged for several days due to backlogs, particularly during the holiday peak season.
Our support responses follow clear templates to ensure accuracy and consistency, but each case is reviewed individually based on the order and tracking details. We do not contact Google to obtain customer information, nor do we harass customers — we only communicate directly with customers who reach out to us through our official support channels.
If your order has not yet been delivered, please contact us directly at support@soera-store.com so we can investigate with the courier and assist you further. We’re committed to resolving this fairly and transparently.
Edelle
Complete scam business “selling” stuff…
Complete scam business “selling” stuff from overseas. My teenage daughter was duped into buying something from their website. Do NOT buy anything from them.
10 December 2025
Unprompted review
Reply from SOERA
Hey Lacey
We’re sorry to hear about this experience. We want to clarify that we are a legitimate business, and our products are fulfilled through international partners, which is why orders may ship from overseas.
We never intend to mislead customers, and we do have a support team available to assist with any concerns or order issues. We’d appreciate the opportunity to review this purchase and help resolve it.
Please contact us at support@soera-store.com
with the order details so we can assist further.
Edelle
Misleading store, refund not returned
My experience with soera.com has been extremely negative.
The items I received were poor quality and clearly did not correspond to the photos on the website. The appearance, materials, and overall workmanship were far below what was advertised. In my opinion, the product presentation is misleading.
I returned the order as instructed. The return address turned out to be in China, and the return shipping alone cost me around 10% of the total order value. Even after sending the items back and providing clear proof of return (receipt and tracking number), no refund has been issued.
Instead of refunding the money, the company keeps delaying the process, sending repetitive responses and asking for information that was already provided multiple times. This feels like a deliberate attempt to drag out the process and discourage customers from pursuing their refund.
Based on this experience, I strongly advise against buying anything from this store. Low-quality products, misleading photos, expensive international returns, and serious problems getting your money back.
17 October 2025
Unprompted review
Reply from SOERA
Hey Reggie
We’re sorry to hear about your experience and appreciate you taking the time to share your feedback.
We want to clarify that we do not intend to mislead customers in any way. Our product photos are taken to accurately represent the items, and we regret if the product you received did not meet your expectations. Quality concerns are taken seriously, and we always encourage customers to contact our support team so we can review such cases individually.
Regarding returns and refunds: our return process and return address are clearly outlined in our return policy prior to purchase. Once a return is received and verified, refunds are processed according to our policy and payment provider timelines. Delays can occur if information is incomplete, tracking has not yet updated as delivered, or verification is still in progress, but this is never done to discourage customers from receiving a refund.
If your return has already been delivered and all required details have been submitted, our team will continue to review the case and process the refund as soon as verification is completed.
We genuinely regret the frustration this situation has caused and encourage you to contact us directly at support@soera-store.com
with your order number so we can follow up properly and bring this to a resolution.
Edelle
Seora
Seora and Soera are two companies whose names look and sound similar. Their characteristics as the reviews shows are similar.
29 December 2025
Unprompted review
Reply from SOERA
Hello Velonah
Thank you for bringing this to our attention. We take allegations of fraud extremely seriously, and we’re very sorry to hear about your experience.
We would like to clearly state that Soera does not offer any subscription service and does not charge customers on a recurring basis. Any payment made is tied to a one-time purchase only and must be explicitly authorized by the customer at checkout. We do not store full credit card details, as all payments are securely processed by our payment provider.
That said, this situation requires immediate investigation. For privacy and security reasons, we are unable to review payment or order details publicly. We kindly ask that you contact us directly at support@soera-store.com with your order number and screenshots of the charges so our management team can review this thoroughly and resolve it promptly, including issuing any necessary refunds.
Regarding the tracking link, we sincerely apologize if it did not function correctly. This is not the experience we aim to provide, and we are reviewing this internally.
We are committed to transparency and to resolving this matter fairly, and we appreciate the opportunity to look into this directly.
Edelle
I highly recommend this company/brand
I highly recommend this company/brand. I purchased a bag and then decided I’d prefer another colour instead. The customer service and communication were fantastic. Kristina went above and beyond to help me and now the new bag has been ordered. The quality of the bag was excellent and exactly as described on the website. I’ll definitely order from this company again. I must say the customer service was outstanding and staff like Kristina are an asset to the brand!
30 December 2025
Unprompted review
Reply from SOERA
Hey Alison
Thank you so much for your wonderful review!
We’re thrilled to hear that you had such a positive experience with both our product and our customer service. It’s great to know the bag met your expectations and that the exchange process was smooth and well communicated.
A special thank you for highlighting Kristina, we’ll be sure to pass along your kind words. She truly goes above and beyond for our customers, and feedback like yours means a lot to our team.
We really appreciate your recommendation and look forward to welcoming you back again soon! 💙
Edelle
Jacket review
I’d highly recommend Soera jacket came in perfect condition and I’m obsessed with it . Lovely to deal with and very helpful
30 December 2025
Unprompted review
Reply from SOERA
Hey Julia
Thank you for your lovely review and recommendation! We’re so happy to hear that your Soera jacket arrived in perfect condition and that you’re obsessed with it. That’s exactly what we love to hear.
It’s wonderful to know you found our team helpful and easy to deal with. We truly appreciate your support and hope you continue to enjoy your jacket! 💙
Edelle
Scam company !!!!!!!! Do not buy!!!!!!!
The Reese Coat in black was a look a like (Ducie sheepskin fur coat) however what I wanted does not match at all. This is a complete scam, I would report them immediately, I have received a full refund waited nearly a month. The experience has been terrible. I wouldn’t rate them one star if I could, they are charging customers €139.00 reduced down to €89.00 wouldn’t even pay that much for the coat I received it’s something you’d buy in market if I could show photos I would!! People be aware this company they lied to me about been based in Germany Spain and Portugal when it’s actually from china. Report report report. !!!! Brand label wild thing 69 when it should be soera XL measurements completely off, for that over sized fit, colour and faux fur texture is disgraceful, short hair looks like it shrunk in the washing machine honestly please do not waste your money on them if more customers can report this brand this is absolutely false ratings on there website and TikTok and instagram, please understand my review & proceed with caution. Thank you.
5 December 2025
Unprompted review
Reply from SOERA
Hey Alanna
We’re truly sorry to hear about your experience and appreciate you taking the time to share your feedback. This is certainly not the experience we aim to provide our customers.
We understand your disappointment regarding the Reese Coat not meeting your expectations in terms of style, fit, and material. While we’re glad to note that a full refund was ultimately issued, we sincerely regret the delay and frustration this caused.
That said, we take concerns around product representation, sizing, and labeling very seriously, and your comments have been shared internally for further review.
We would really appreciate the opportunity to look into this matter in more detail and address your concerns properly. Please contact us directly at support@soera-store.com
, and our customer support team will be happy to assist you further.
Thank you for your feedback.
Edelle
Customer service
Ran into a snag, mostly my fault. But Erick responded and was fast, efficient and polite. Resolved my dilemma in minutes. A great help
29 December 2025
Unprompted review
Reply from SOERA
Hey Maureen
Thank you for taking the time to share your experience! We’re really glad to hear that Erick was able to assist you quickly and efficiently and get everything resolved for you.
Your kind words about his professionalism and support mean a lot to us, and we’ll be sure to pass along your feedback. Thank you for choosing Soera, we’re always happy to help!
Edelle
I ordered the Kyla Shoulder Bag
I ordered the Kyla Shoulder Bag, and at first I was worried about my order not arriving before a certain occasion I had in mind. So, I emailed SOERA about my order and Erick from the team instantly got back to me. I was reassured that the order will arrive as I was given a tracking link. Also Erick kept following up with me until the order finally arrived which was very helpful. I am immensely grateful, thank you so much!
29 December 2025
Unprompted review
Reply from SOERA
Hey Maryam
Thank you so much for sharing your experience! We’re really happy to hear that Erick was able to reassure you and support you throughout your order journey.
Providing timely updates and follow-ups is something we truly value, and it’s wonderful to know that your Kyla Shoulder Bag arrived in time for your occasion. We’ll be sure to pass along your kind words to Erick.
Thank you for choosing Soera, we hope you enjoy your bag and look forward to serving you again!
Edelle
Fast and painless service
I contacted customer support because I forgot to add my discount code at checkout. Kristina quickly got back to me and agreed to reimburse me the amount of the discount code. The entire process was painless and quick!
28 December 2025
Unprompted review
Reply from SOERA
Hey Artemis,
Thank you for your wonderful feedback! We’re so glad to hear that Kristina was able to assist you quickly and make the process smooth and hassle-free.
We truly appreciate you taking the time to share your experience, and we’ll be sure to pass along your kind words to Kristina. Thank you for choosing Soera, we’re always happy to help!
Edelle
Easy shopping.
Erick was very knowledgeable and very courteous. Not only did I receive quick response to my questions but received a fast resolve. Will definitely shop with ease again.
28 December 2025
Unprompted review
Reply from SOERA
Hello there,
Thank you for your kind words! We’re delighted to hear that Erick provided knowledgeable and courteous support, and that your questions were answered quickly.
We can’t wait to make your next shopping experience just as easy!
Edelle
Lucie Faux fur coat
I just received my Lucie Faux fur coat today. The quality is beautiful. Just wish the lining was a better quality fabric. The customer service from Erika was top notch! Great company.
9 December 2025
Unprompted review
Reply from SOERA
Hey Kristen
Thank you so much for your wonderful feedback!
We’re thrilled to hear that you love your Lucie Faux Fur Coat and that Erika could provide you with excellent service.
We appreciate your suggestion about the lining and will keep it in mind for future improvements.
Your support means a lot to us!
Edelle
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