While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Smöom has changed my skin dramatically! They offer some of the best moisturisers for my skin. I have pretty hormonal acne but Smöom puts a stop to that. My makeup has never looked more glowy as it wor... See more

Rated 5 out of 5 stars

Amazing product and great service. Changed my skincare routine after trying so many different options and nothing ever working. Found Smoom and couldn’t be happier. Affordable, great product with maxi... See more

Rated 3 out of 5 stars

For the price I think this product has a lot to prove. You don’t get a lot which is fine but the website is very misleading and the only indication of the ml amount is in the photo of the product.... See more

Rated 5 out of 5 stars

This cream is absolutely fantastic. I used to buy from another company for my son's eczema but they are always out of stock and we needed some assp as his hands had become very sore . This cream h... See more

Company details

  1. Health and Beauty Shop

Written by the company

Empowering natural beauty with our plant-powered, vegan, and cruelty-free skincare.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

27 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing skincare!

Smöom has changed my skin dramatically! They offer some of the best moisturisers for my skin. I have pretty hormonal acne but Smöom puts a stop to that. My makeup has never looked more glowy as it works as a perfect base! I use the day & night face floss. A little goes a long way. I think the price is ideal as well! As an international customer, I can say the shipping is super fast and my products always arrive in perfect condition - product is still amazing as well! I can’t thank the owner enough for being so nice & accommodating. Can’t wait for my next package to arrive :) You won’t regret using any of the Smöom products!

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Stood the test of time

I have been using Smoom face creams for a year now, having initially seen footage on Instagram of the product being made. I have 50 year-old sensitive skin prone to rosacea and used Avene for years (however it was not nourishing enough leading to dryness). With Smoom this has completely gone away - it is such a great product and I am a complete convert. My daughter tried it as she has teenage skin, but it was too rich for her. I love it as a face cream and lip balm... the consistency does vary between batches; sometimes if it is too solid I put a few drops of almond oil in overnight to soften it, which does the trick.
Looking at other reviews, I agree that I'm not a fan of the bulb-shared bottle! But it certainly doesn't put me off and for me personally this product is perfect.

8 October 2025
Unprompted review
Rated 5 out of 5 stars

Just received my order and my face…

Just received my order and my face cream is full of air and has cream all around the rim and the leave in hair oil does not re-seal everytime I close it it springs back open cannot be fully shut after opening, after speaking with the team they have been more than helpful and explained that due to the heat the products seem to have melted in transport and the dodgy seal is being replaced with a new one

27 June 2025
Unprompted review
Smoom logo

Reply from Smoom

Hi Riannon,

We’re really sorry to hear about the issues with your face cream and hair oil, that’s definitely not the experience we want you to have.

It sounds like your cream may have been affected by the recent hot weather, and we’re aware of a small number of faulty dropper bottles.

We’ve just sent you an email so we can get this resolved for you as quickly as possible.

Rated 1 out of 5 stars

This used to be fantastic -now it’s AWFUL

This used to be fantastic, so much so I had a subscription for Immortel Face Floss. I even gifted it to my mum and three sisters…that’s how much I loved it. So what happened????
When I first discovered Smoom it came in a little clear glass jar. Tiny it was but you only needed a fingertip full to cover your whole face in its beautiful shea-buttery-ness. It was set quite firmly in the little pot and you had to wait and let the heat from your fingertip melt it slightly so you could apply it. Sounds hideous but the whole ritual was something I looked forward to and the scent was divine.
At 50…it was great for my skin and was totally happy with the way it made my skin feel. It was great…and believe me I’ve tried soooo many face creams, moisturisers, balms and serums. I thought I’d found the one I’d been looking for for most of my adult life…
Until they changed it. First the pot. What a bloody disaster. It has a lip inside the jar that makes it horrible to get the cream out and if you have nails with any length then this is going to get on your nerves. Because of the shape of the newly bastardised jar most of it ends up under your nail. And the cream. No longer lovely firm shea butter…sadly whipped up none sense that is just horrible. I hate it. I’ve cancelled my subscription. So has my mum and all of my sisters. If it changes back I’ll happily subscribe. But like most things when profiteering is to be had what’s the loss of a few customers?
I guess if you didn’t know the old Face Floss then you might think this is still great but I will add that you are settling for second best.

8 June 2024
Unprompted review
Smoom logo

Reply from Smoom

Hi Lou,

Thank you for taking the time to write a review. We're genuinely sorry to hear that your experience with Face Floss has changed, especially after being such a loyal supporter – and even introducing it to your family.

We want to be transparent about what's happened. When we moved to the new jars, we ran into a few unexpected issues. The shape and inner lip have proven to be less user-friendly than we’d hoped, especially for those with longer nails – we completely get that frustration. Unfortunately, we’d already committed to buying them in bulk, so we're stuck with them for now. But rest assured, we do plan to switch to something better once our current stock runs out – we just can’t say exactly when that will be.

In terms of texture, there was a short period where we were trying to fill the jars in a new way, and that did affect the consistency. We’ve since returned to our original method of hand-filling to get it back to that firmer, shea-buttery texture you loved. Because we use natural, temperature-sensitive ingredients, each batch can vary a little, depending on things like how it’s stored or the ambient temperature – we always recommend popping it in the fridge if you prefer it firmer.

We’d love to send you some of our mini Face Floss pots to try – they don’t have that inner lip and feel more like the original jars. If you’re open to it, we’d be happy to post a few your way.

Lastly, we want to gently address the point about profiteering. The truth is, we haven’t increased our prices in five years, despite ingredient and packaging costs rising significantly (for example, cocoa butter has gone up by 225%). We’re still deeply committed to keeping our products as affordable as possible without compromising on the quality or integrity of our ingredients.

We truly care about every single customer – and that includes you. That’s why we always offer hassle-free returns and exchanges, and why we’re constantly listening and learning. If Face Floss ever returns to something that feels right for you, we’d love to welcome you back.

Rated 5 out of 5 stars

Incredible

Wouldn’t use anything else on my skin. It’s done me wonders, everyone compliments my skin saying how beautiful it is!!

21 December 2024
Unprompted review
Rated 5 out of 5 stars

I love this brand so much!

I love this brand so much! My favourite products are the immortelle face floss, day face floss and plum leave in hair oil. I love how much thought, care and passion goes into the brand and there’s no harmful chemicals in any of the products. The products feel high quality and I can see a huge difference to my hair and skin when I use them.

2 September 2024
Unprompted review
Rated 5 out of 5 stars

A pure and effective product

Working my way through all the creams but the Immortelle is my favourite! These creams are pure and effective. Excellent availability, fast delivery and regular discounts. Overall a great company to use!

2 September 2024
Unprompted review
Rated 5 out of 5 stars

Face floss

I absolutely love this product I just bought the new immortal cream & it’s amazing. I still have some bottles left that Im using from last years order. I’d like to buy the blossom butter too :) when will it be back in stock please?

20 August 2024
Unprompted review
Rated 5 out of 5 stars

This cream is absolutely fantastic.

This cream is absolutely fantastic.
I used to buy from another company for my son's eczema but they are always out of stock and we needed some assp as his hands had become very sore .
This cream has work incredibly well but most importantly he's happy that his hands are healing and the cream does not sting .
The item was delivered very fast too .

16 March 2024
Unprompted review
Rated 1 out of 5 stars

Mixed thoughts so far

Mixed thoughts so far. I got the bye bye breakouts bundle.

Was very excited to receive this product. One of the pots was quite damaged on the lid, but no biggy. Pots are tiny and I didn’t mind this initially as ‘a lot goes a long way’ but i’ve found I need to use much more than the website says. I’ve been using it for 5 days now (day and night cream, and used the face mask once on day 1), and my skin has actually become drier. The tip of my nose, below the left side of my nose and under the right side of my lip are actually so dry they are peeling. Below my lip the dry patch is also quite sore and the skin has broken, but not in a spot.

All the other areas of my skin feel quite lovely, it’s just these three areas? I do also use a small amount of tretinoin which i’ve been on for over 6 months, but i’ve used this with numerous other creams and had no issues. I didn’t apply my tretinoin for two seperate nights, and it made no difference.

I’ve also find both creams feel a little gritty when I put them on. I assume this is due to the natural ingredients.

Will update this review after a couple of weeks.

UPDATE:
So I stopped using after a few more days as the areas of skin became drier, red and bumpy. Turns out I had peri oral dermatitis from this product and despite stopping using it, it got worse and worse, ended up with a referral to dermatology and months of antibiotics. Clear now, but will never use smoom again unfortunately. Shame as it wasn’t cheap! I’ve used a LOT of skincare and never ever had a reaction like this before. Be mindful!

In response to the reply from smoom- I have never previously had sensitive skin which is why I hadn’t gone for the sensitive / fragrance free products. My mistake in that I thought leaving a review was making contact as was invited to review.

6 January 2024
Unprompted review
Smoom logo

Reply from Smoom

Hi Kate,

Thanks for sharing your experience. We're sorry to hear you didn’t get on with the products. We do our most to ensure customers choose the right products for their skin type by providing an online quiz and detailed faq’s. We wish you had reached out to us, as we offer a 14-day refund policy and exchanges to ensure our customers are happy. Considering your skin sensitivity, our fragrance-free option might have been a better fit for you. Please reach out if there’s anything we can help with.

Rated 5 out of 5 stars

Amazing product and great service

Amazing product and great service. Changed my skincare routine after trying so many different options and nothing ever working. Found Smoom and couldn’t be happier. Affordable, great product with maximum results - starting to regain my confidence again - thank you

2 October 2023
Unprompted review
Rated 3 out of 5 stars

Great company product not for my sensitive skin

Package well, looks lovely. Sent in a good time frame

However didn’t like the smell of the product, smelt like paraffin and made my skin feel weird is the only way I can describe it. Skin Didn’t come up red, but it didn’t feel comfortable on my skin. Maybe just my sensitive skin

18 September 2023
Smoom logo

Reply from Smoom

Hi Karen,

Thanks for your review!

We do have lots of information about the smell of the products on our website. This is taken for our 'what does it smell like' drop down: A lot of products contain highly refined, synthetic and artificially fragranced ingredients. Due to the organic and unrefined nature of our Face Floss, it can have a very natural, earthy scent that can take some getting used to! We only use very delicate essential oils in small quantities as to not irritate the skin.

I can see you ordered the Immortelle Face Floss, which is not recommended for those with skin sensitive to fragrance. We recommend customers take the quiz online before ordering.

Please feel free to reach out via email, we'd be happy to exchange this for our fragrance free Face Floss which may be better suited to your skin type! :)

Rated 5 out of 5 stars

Great little product

Too little time to tell if it's made a difference to my redness yet but it's a great little product, smells good and my sensitive skin has not reacted. The smallest amount goes a long way. Hopefully will get the day one to compliment the night floss soon.

18 September 2023
Rated 3 out of 5 stars

A lot to prove

For the price I think this product has a lot to prove.
You don’t get a lot which is fine but the website is very misleading and the only indication of the ml amount is in the photo of the product. Not in the description.
I have noticed a little difference but can’t put it wholly down to the cream.

18 September 2023

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look