SMILE Surf Wear Reviews 

12
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Clothing Supplier
  2. Surf Shop

Written by the company

We create surf gear that makes you feel good, look good, and stay safe. Protection, style, and a whole lot of surf energy – all in one brand. 🏄🏽‍♀️


Contact info

4.2

Great

TrustScore 4 out of 5

12 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(12)

12 reviews in the last 12 months

Write a review

We perform checks on reviews

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I’ve just received a Reef Ranger Mystic…

I’ve just received a Reef Ranger Mystic Lilac with the protective cover, along with an Ocean Olive cover (without the protective cover). The quality looks absolutely excellent!!! It’s very easy to change the cover on the hat.
Thank you so much, Rochelle, for your prompt service!!! I’m giving you 5 stars!!! ⭐⭐⭐⭐⭐

22 August 2026
Unprompted review
Rated 5 out of 5 stars

Saved my skull!

Hi all! Just wanted to send a note of thanks for your awesome hat! Saved me from several stitches the other day on some small beach break waves. Long story short...I took a spill and my board apparently shot up in the air and then shot down directly on my head with a thud. I waited a moment for the pain (and/or blood) to come but....nothing! A big smile came across my face and I literally thanked you guys at Smile out loud. Without you I would have been out of the lineup for quite sometime. Thanks again!!!

3 August 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service! I initially left a negative review because I thought they had sent me the wrong item, but then I realized that I had placed the order incorrectly. They were extremely helpful throughout the entire process and very understanding of my mistake. Five stars!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

From 3 stars to 5 — SMILE really cares

I originally rated my surf hat 3 stars, because the rivets on my hat came loose and the elastic strap tore. I described all of this in detail in my review — as a German, I of course had to live up to our reputation of being very meticulous and analyzing every little detail. :-)
A reply from SMILE came very quickly, asking me to send some photos, since they're always looking to improve their products and this really shouldn't happen. The moment they saw my pictures, they offered me a replacement right away. So now it's a maximum positive rating from me.
SMILE is a brand that genuinely takes its products seriously and does everything to put a "smile" on the customer's face. That was truly top-notch service. And once again: I love the old hat too, even with its loose rivets. My daughter loves it as well. It fits perfectly even without the helmet insert and gives great protection from the sun.
Thanks for the fantastic service, and greetings from Colombia, where I'm currently on the hunt for the best wingfoil spots!

22 June 2026
Unprompted review
Rated 5 out of 5 stars

Great costumer service

Great costumer service! You can really feel that there are nice people working with passion. Also the product itself is amazing and we love our helmets. Super cute and super protective! 100% recommendation.

4 June 2026
Unprompted review
Rated 5 out of 5 stars

Great hats!

Great hats. The guys at Smile are very kind and were available to answer all my questions. I recommend their products; they are unrivaled in the water!

25 May 2026
Unprompted review
Rated 1 out of 5 stars

0 stars

0 stars. It’s been 2 months and I still don’t have what I ordered. I needed a return for a new size and the customer service hasn’t even acknowledged me. DO NOT ORDER FROM HERE.

27 March 2026
Unprompted review
SMILE Surf Wear logo

Reply from SMILE Surf Wear

Hi,

Rochelle here from SMILE.

First of all, we’re truly, truly sorry for the experience you’ve had with us and for how long this situation has gone unresolved 🙏

Waiting this long for an exchange, especially without receiving proper follow-up from our side, is absolutely not the experience we want anyone to have.

We only recently realized that this review page was still active, as we had previously been using a different review platform. That’s when we came across your review, and we immediately wanted to reach out and look into this properly.

We’ve already contacted you through TrustPilot because we’d really like to backtrack the previous contact attempts and conversations you may have had with us, so we can fully understand what happened and properly sort this out for you.

If you could reply there with a few more details, we’d genuinely appreciate it. We know this is already far later than it should have been, but we’d still really love the chance to make things right

Looking forward to your response

Show reviews in all languages. (12 reviews)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look