SMARTY Reviews 47,633

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 5,770 reviews, reviewers had a great experience with this company. Customers consistently highlight the excellent value for money and competitive pricing, often noting significant savings compared to previous providers. The user experience is frequently praised for being easy to use, with a clear website, simple app, and smooth transition process when switching providers. Many also appreciate the reliable service and good network coverage, along with the benefit of free roaming in Europe. However, some people were dissatisfied with the customer service, describing it as poor, unhelpful, and difficult to reach, particularly due to the chat-only support. A few other people also felt that the connection service could be unreliable, experiencing weak signals or lack of service in certain areas.

What people talk about most

Service

People report ambiguous experiences with service, with many praising it as excellent, reliable, and good... See more

Price

Consumers find price to be positive, with many reviewers highlighting competitive pricing and great value for... See more

Value for money

Customers consistently note positive experiences with value for money, often highlighting competitive pricing... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the app and website simple,... See more

Customer service

Users describe ambiguous interactions with customer service, with some reviewers reporting positive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Service is excellent and value for money is worthwhile, but you can't buy a new plan even when your current plan has less than a week to finish with less than 2GB remaining on it. You can only buy ad... See more

Company replied

Rated 4 out of 5 stars

Smarty is cheap, easy to use and reliable with no price hikes unlike other companies. The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occ... See more

Company replied

Rated 5 out of 5 stars

I needed some help today with something I was having difficulty with. I spoke with Atharva on the chat function and I did get quite frustrated because I didn't understand what I was supposed to say, A... See more

Company replied

Rated 5 out of 5 stars

Knowing our Elderly parent is alright, and we can be straight there if they need us is so much better . Being called out at all times of day ,due to the Careline saying they had a Alarm,to find she wa... See more

Company replied


Company details

  1. Mobile Network Operator

About SMARTY

Written by the company

On a mission to make mobile simple and honest.


We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.

We're on a mission to put the trust back into our industry by doing things properly.


SMARTY is powered by Three's strong and reliable network.


It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.

100% ONLINE

No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.

ABSOLUTELY NO HOLD MUSIC

Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.

Refer and earn

Written by the company

Pick a pal. Pick up DOUBLE rewards.
Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
Get started
Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.

Roaming & International

Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.

Travelling or calling and texting abroad with SMARTY.  Pay for what you use. Get what you don’t use back.
Travelling in the EU Use your SMARTY plan as normal Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited. No hidden charges. No extra costs.

Contact info

4.0

Great

TrustScore 4 out of 5

48K reviews

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Rated 5 out of 5 stars

My experience very good.

Have been with them for over a year Bern very good prices and deals and service was good when needed.

25 May 2026
SMARTY logo

Reply from SMARTY

Hello John,

We're so glad to hear you've had such a positive experience with us over the past year! We appreciate your kind words about our prices and service.

Michael

Rated 3 out of 5 stars

Mostly happy, far from perfect

Mostly happy. I pay on auto renew monthly, but on a daily basis, 5, 6 or even more times, the connection vanishes. Often at the most inopportune moments. Just to get here, to leave this review, it's taken me 20 minutes of trying to get back online. If you want a more steady connection, I'm afraid this is not for you.

25 May 2026
SMARTY logo

Reply from SMARTY

Hi Rob,

We appreciate you sharing your experience with us and are concerned to hear about the frequent connection drops you've encountered. We understand how frustrating this can be, especially when it disrupts your daily activities.

Please pop your postcode into our Network Status Checker, as this may help clarify any service issues that could be impacting you currently: https://smarty.co.uk/network-status-checker. If everything looks normal, please connect with our webchat team via your account, and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.

Michael

Rated 5 out of 5 stars

Low cost, High Value reliability - THAT'S SMARTY SEVICE

My experience thus far has been extremely positive. I had a small problem when I started using Smarty but it was resolved with reasonable ease and since then the only thing that has sightly irritated me is the number of emails confirming my monthly payment(s) have been received.

One has got used over the years to service providers sending one notes about all sorts of irritating things generally about prices rises. So each time a I see there is a note from Smarty I expect it to be about a problem but it is only telling me all is well,

There are no surprises I am beginning to realise the service just clicks along and does exactly what they said it would and exactly what i wanted - Low cost, but high Value, reliable consistent delivery. Thank you XX

25 May 2026
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Reply from SMARTY

Hi Richard,

We are really happy to hear that your experience with us has been so positive overall. We appreciate you sharing your feedback regarding the payment confirmation emails; we understand how receiving frequent notifications can be a bit much. It's wonderful to know that our service is meeting your expectations for low cost, high value, and reliable delivery. We are grateful for your kind words.

Michael

Rated 5 out of 5 stars

I dont get much in the way money as I'm…

I dont get much in the way money as I'm currently unemployed so for £20 a month I get a decent and stable connection from my hub as I'm using a portable wifi hub so at present I'm quit happy with my purchase thank you for you service

25 May 2026
SMARTY logo

Reply from SMARTY

Hi Kenneth,

We're so glad to hear our data provides a reliable connection, especially at such an affordable price. Thank you for your kind words and positive feedback.

Michael

Rated 5 out of 5 stars

Efficiency

Efficiency, do as you say promptly

25 May 2026
SMARTY logo

Reply from SMARTY

Hi Duncan,

We're so glad to hear you found our service efficient and prompt. Thank you for your kind words.

Michael

Rated 5 out of 5 stars

Great service

Great service

25 May 2026
SMARTY logo

Reply from SMARTY

Hi David,

Thanks for sharing your feedback, and we're pleased that you're happy with the service.

Michael

Rated 5 out of 5 stars

Great Value Packages.. Trustworthy Company.

Great Value , Eu roaming no problems , great packages to suit all plus affordable.. Been with Smarty a few years and NO problems. Reliable

25 May 2026
Unprompted review
SMARTY logo

Reply from SMARTY

We're delighted you find our value great and our EU roaming problem-free! We appreciate your loyalty and positive feedback on our reliable service.

Michael

Rated 5 out of 5 stars

Good company easy deal with

Good company easy deal with, fair price and reliable signal and internet speed in south east wales.

25 May 2026
Unprompted review
SMARTY logo

Reply from SMARTY

Hi Richard,

We're happy to hear you find us easy to deal with, with fair prices and reliable service in Southeast Wales. Thank you!

Michael

Rated 5 out of 5 stars

Leaving O2 to Smartie to reduce costs

Left O2 to join Smartie to reduce my monthly payments. The process for activating the new SIM card and porting my number over was very easy and straight forward. The mobile coverage in my area is better on Three network than O2.

24 May 2026
SMARTY logo

Reply from SMARTY

Hi David,

We're so pleased to hear that your switch was easy and that our network coverage is better for you. Thank you for sharing your positive experience!

Michael

Rated 1 out of 5 stars

Zero customer service. Zero reception. Waste of time and money..

When I tried to activate my Smarty Sim I had a few issues. I received no response to 2 emails direct to their customer service (3rd & 8th April 2026). Eventually I managed to sort it by following network reset instructions several times which I found on Google, because Smarty's customer service is not live. I then seemed to have virtually no reception in work, outside work or anywhere in the town I work in or on the 10 mile journey home, so in 2/3 weeks I used no data and made no calls, even though Three is supposed to have a good signal.

I got so fed up with not-so-smart Smarty that I changed provider on a different network, which has live, responsive and helpful customer service, and an actual signal.

I want a total refund from Smarty, but they are useless and non-responsive. It's not much, but their unfit for purpose 'service' cost me a lot of time, effort and frustration, so it's the least they could do.

24 April 2026
Unprompted review
SMARTY logo

Reply from SMARTY

Hello Robert,

We are sorry to hear about the difficulties you experienced with activating your SIM and the lack of reception. It's clear this caused significant frustration and inconvenience. We appreciate you bringing your concerns about our customer service response times and network coverage to our attention. Your feedback is valuable as we continuously work to improve our services. Please have a chat with our team via 'start a webchat', and we can discuss this further with you to see how best to support you: https://smarty.co.uk/contact

Rated 5 out of 5 stars

Amazing

Amazing! Fabulous price and service.

23 May 2026
SMARTY logo

Reply from SMARTY

Hello Caren,

We are so pleased you had a great experience with our pricing and service.

Michael

Rated 5 out of 5 stars

Have had no problems with smarty and…

Have had no problems with smarty and they made it easy for me to set up another sim deal for my outdoor camera

24 May 2026
SMARTY logo

Reply from SMARTY

Hello Alan,

We're so happy to hear you've had no problems and found setting up your outdoor camera's SIM deal easy! Thanks for sharing.

Michael

Rated 5 out of 5 stars

great Internet

great Internet

24 May 2026
SMARTY logo

Reply from SMARTY

Thanks for letting us know this, Jadon, and it's great to hear that you're happy with Smarty's service.

Michael

Rated 4 out of 5 stars

Ok but reception could be better.

Ok but reception could be better.

24 May 2026
SMARTY logo

Reply from SMARTY

Hi David,

We appreciate your feedback. We're always working to improve our coverage to maximise availability for our customers. Thanks for sharing this with us.

Michael

Rated 5 out of 5 stars

Brilliant service

Brilliant service! Tho there are black spots & a loss of signal sometimes!

22 May 2026
SMARTY logo

Reply from SMARTY

Darren,

We appreciate your feedback! We're addressing those signal issues to improve your experience. - Natalie

Rated 1 out of 5 stars

2.5 hours getting the chat agent to STOP transfer of my number

Just spent 2.5 hours on Smarty Chat trying to get them cancel the transfer of my number from EE to them. I swear the advisor was either not engaged in the conversation or was being deliberately awkward. because as soon I said I had copied and pasted the conversation into word and that I intended to send it to SMARTY Complaints, Ofcom and post it on Social Media, he suddenly became helpful and resolved the issue. This has resulted in my terminating my account with them. It was the most difficult and frustrating interaction with ANY company that I have ever had. I was previously with Smarty but this incident has totally put me off reinstating with them. It was horrendous. All I wanted to do was STOP the transfer of my number from EE - I intended to keep the plan with SMARTY just not transfer my number - No way it should have taken 2.5 hours. EDIT: the advisor ALSO said I would receive a transcript of the conversation - needless to say I didn't - However I was savvy enough to copy and paste the whole conversation, pasted it to a word document with screen shots - so I have absolute proof. UPDATE: Thanks for the response but if you think I am going to spend EVEN MORE TIME trying to make a complaint - when you could quite easily read the transcript, (or ask me for a copy) then I am not - IT WAS THE MOST DISGRACEFUL INTERACTION - am finding an alternative provider. I am NOT chasing around after SMarty.

24 May 2026
Unprompted review
SMARTY logo

Reply from SMARTY

We're really sorry to hear about frustrating experience you had with our chat support. It is clear that the interaction fell far short of the service we aim to provide, and we regret the significant time and effort you had to expend to resolve your issue. We wish to review your feedback to understand what went wrong and prevent similar situations. Please have a chat with us here to follow Smarty's complaints process: https://smarty.co.uk/complaints. Additionally, if you'd like further access to account information, such as transcripts, you can request for this here: https://help.smarty.co.uk/en/articles/1943287-subject-access-request.

Rated 1 out of 5 stars

They messed up big time

My husband added me to his account but I was supposed to keep my number. For some reason they deleted my husbands phone number and gave him my number, so now he is getting all my messages and texts. When we told them this was a breach of data they said they would look into it. My husband tried to log into his account today as we can't make or receive calls, to find his account has been cancelled. We are on holidays and can't transfer money to our account as our bank needs to send us a code to our phones. We are now having to pack up to go home on our second day of holidays.

24 May 2026
Unprompted review
SMARTY logo

Reply from SMARTY

I'm sorry to hear this Hannah. I have requested some more details to investigate further.

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