SMARTERE SECRETS LONDON Reviews 33

TrustScore 3.5 out of 5

3.5

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Rated 5 out of 5 stars

Smartere Secrets London provided one of the best online shopping experiences I've found for international vegan goods. I bought vegan cosmetics for my fiancee and the process was very simple overall... See more

Rated 1 out of 5 stars

Never received my product. Two mos back and forth w customer service and they kept saying they would track the parcel and locate the lost order. Why not just send me another parcel? Like other compani... See more

Company replied

Rated 2 out of 5 stars

Quick and straight forward: 1. the shipment took longer than expected (even though I payed for the quickest shipment) at your website. 2. I like the texture and everything about the product (concea... See more

Company replied

Rated 5 out of 5 stars

I have been wanting to change my make up to Vegan for a while, so when my concealer finished I replaced it with Smartere. I was a little skeptical because they are an online product but the colour q... See more

Company replied

Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

SMARTERE MAKEUP. SMARTERE SOLUTIONS. TRANSFORMATIVE RESULTS.


Contact info

3.5

Average

TrustScore 3.5 out of 5

33 reviews

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Rated 5 out of 5 stars

Excellent Customer Service, Great Products

Smartere Secrets London provided one of the best online shopping experiences I've found for international vegan goods. I bought vegan cosmetics for my fiancee and the process was very simple overall. She loved it!

I was particularly impressed by the fast shipping times and responsive customer service team. I'll definitely keep them in mind next time for future similar purchases.

24 December 2022
Unprompted review
Rated 1 out of 5 stars

Never received my product

Never received my product. Two mos back and forth w customer service and they kept saying they would track the parcel and locate the lost order. Why not just send me another parcel? Like other companies in the US do if your package gets lost. I will never order from this company again.

11 January 2023
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Rachel,

Thank you for sharing your feedback. We are really sorry to hear the experience you had. This definitely doesn't sound like the service we provide to our customers and we would like to look into this further for you. Please contact Customer Care team at beauty@smarteresecretslondon.com and they will be able to resolve this. Your happiness is our priority and we would love to make things right.

Thanks,

Smartere Secrets London team 💓✨

Rated 1 out of 5 stars

I had the worst experience ordering…

I had the worst experience ordering from you company first it took a month to get it, and when I did got them. The tubes we’re broken. When I squeeze it the make up would came out from the sides. It was very difficult to use. It made it mess. I emailed the company and I send them pictures. Every time they would reply my email they would ask for more and more pictures. Same pictures And I send them every time they asked. They emailed me they would be sending me new ones immediately but the only send one which was the honey. But not the other two. The three of them were broken. I spend over 100 dollars. And I got upset because they would fix the problem It. So I asked for my refund and they said that there are not going to refund me because the tubes looked in the picture empty. Of curse they look used the tubes are broken every time they ask for pictures I had to squeeze and the liquid would came from the sides. Just to take the pictures. I don’t understand why they didn’t fix the problem. They just decided to take my money. In my opinion that horrible. I hope they don’t do the same to other people. And they make it right.

29 April 2021
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Jhoana,

In all respect to persons, first and foremost thank you for shopping with Smartere Secrets London. We welcome and value any customer feedback. We truly emphasise your experience has not been a positive one. We are aware Jojo that each customers' experience is unique and we will continue to work hard for you to deliver the highest quality of our products and services. We will always be pleased to offer a solution and/or remedy in the best interest of our customer(s).

In response to 1st review, as a result, COVID-19 there appears to be significant delays to item(s) in transit to international destinations who are responsible and liable for safe transport of goods. Apologies on behalf of our partners across the world who maintain services and manually handle high volumes where possible as we continue to sensibly work. However, in an unprecedented time, appears to be limited availability, transport links, certain countries suspending their postal operations and/or putting special measures in place, as a consequence, of reduced workforce and safety requirements.

Further to this 2nd review, we are always prepared to suggest a solution or remedy, In this case, one replacement has been processed in good faith at no extra shipping & handling, additional VAT customs tax/duties/tariff or other costs to you, but at our expense.
We have fulfilled our duty of care in a reasonable time with reasonable care providing all customer claims are investigated and adhere to the T&C's above.

Refer to T&C's (Terms and Conditions) below:

RETURNS: We accept returned item(s) within 14 days of receiving your order for an exchange or refund. We will not be able to offer a refund, replacement and/or exchange on any misused products and/or if an unreasonable time appears to have past 14 days due to health & safety laws, other personal hygiene reason(s) and/or COVID-19 guidelines - STC (subject to change).

REFUNDS: Due to COVID-19 no physical returns are accepted but clear photographic proof will be required if not given as per requested in the first instance, for proper inspection. In the meantime, until further notice under normal conditions, once your return and/or images are received and carefully inspected for any signs of improper use, tamper, unwanted damage. We will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund based on mainly evidence and time frame. We cannot refund duties, taxes and tariffs.

EXCHANGES: We only replace items if they are sincerely/genuinely defective or damaged. If you need to exchange it for the same item, send us an email within 24 hours of receiving your order at beauty@smarteresecretslondon.com and send your item to the return center:

Smartere Secrets London,
87A WARWICK STREET,
ROYAL LEAMINGTON SPA,
CV32 4RJ,
U.K.

Any present-future concerns, please kindly respond to our customer-care team who are available 24/7 at beauty@smarteresecretslondon.com.

From Smartere Secrets London ✨💗✨

Rated 3 out of 5 stars

I think I got a faulty (damaged) one.

So I got the Honey and Latte cream contour concealer. I was so excited to use this new product and after waiting 2 weeks I finally get it. I go to try it out and twist it to unlock it and I squeezed and it starts oozing out around the sides. Gets all over my hands, vanity, looked like a murder scene. I think I got a faulty one because the Latte didn’t do that. I just got super bummed because I think half the already very small jug spilled everywhere and was waisted. What I did manage to get on my face it looks nice but if I decide to order again I think I will go lighter.

9 March 2021
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi Alma,

Thank you for shopping with Smartere Secrets London and in respect of the review. We are happy that you love the formula as much as we do.

If shipment appears to be deemed "unacceptable"- our promise, either a full refund or exchange will be given upon the right to inspection providing within 12/24 hours of receipt of goods.

We strongly encourage customers to kindly email beauty@smarteresecretslondon.com in a reasonable time with any shipment queries.

While we work 24/7 to offer world class delivery and makeup solutions - every product created with you in mind.

From Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

I LOVE the contour this product…

I LOVE the contour this product provides it really is amazing, also the customer service is second to none, will definitely be re purchasing ❤️

15 December 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi Stephanie,

Thank-you for shopping with Smartere Secrets London and the review.
Good things come in smart packages. "LOVE" hearing how you have benefitted both from the No.1 SMART cream contour concealer EXPRESS and world-class service has met your expectations in self-care beauty and the world of clean beauty!

From Smartere Secrets London ✨💗✨

Rated 1 out of 5 stars

Thought I’d buy this after seeing the…

Thought I’d buy this after seeing the good reviews but now I wish I hadn’t. Definitely not worth the money, as soon as I put the concealer on my face it started to crack. The amount of product in the tube is shocking, half full if that. Would not recommend.

14 December 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Thank-you Scarlett for shopping with Smartere Secrets London and review,

Yes! Guarantee more for your buck! We've positively listened that is truly why we've created the 1st "30ml" (0.83p per ml). Cream Contour Concealer Express plus 3-in-1 on the beauty market compared to 6ml-10ml concealers "only" (starting from £2.00 per ml).

Our Smarter beauty expert advises:

Depends multi-factors facial skin type and/or skin conditions or makeup application:
If concern appears to be under eyes the skin appears more delicate or thinner, suggest to use a primer in your beauty routine prior to using, or

1. Encourage use a small amount of formula on delicate skin areas
2. Caution: use the tube technology - squeeze 1-2 times gently to control amount(s) of formula,
3. Use a damp beauty blender, or
4. Use setting spray

If concern appears to be T-zone area, no time to bake,

1. Gently press a loose setting powder into your skin while it is not dry will set, or
2. Use a flat-sided brush, or
3. Use a powder puff press powder onto your skin.

Hope Smart tips help.

We are available support 24/7 at beauty@smarteresecretslondon.com.


From Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service. I had an issue with one of the tubes of concealer where the seal had allowed some product to escape. They got back to my email to customer service straight away and offered a replacement. 10/10 for customer service. Still to fully use the product but I like it so far.

10 December 2020
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Thank you Jennifer for 5-star review.

Smartere Secrets London Cream Contour Concealer EXPRESS is truly worth experience, SMART application and transforming!

SMARTERE MAKEUP. SMARTERE SOLUTIONS. TRANSFORMATIVE RESULTS. 


From Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

What can I say love love love ❤️.

What can I say love love love ❤️.. this is what Iv been waiting for .. this trio is AMAZING and so quick and easy to use .. coverage is on point and perfect .. I love using this and cannot wait to start using on my clients after lockdown ... finally products that actually do what they say they and are as easy to apply snd blend as they look .. well done you are a game changer .. you have me for life ...

1 December 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi Hazel,

Thank you for shopping with Smartere Secrets London and 5-star review.

"Love" how Smarter Secrets London Cream Contour Concealer Express application "quick & easy," to use and " blend" truly "game changer!" "Do what they say" allows you to win at your makeup game!


From Smartere Secrets London ✨💗✨

Rated 2 out of 5 stars

Long time to ship it + smells bad

Quick and straight forward:
1. the shipment took longer than expected (even though I payed for the quickest shipment) at your website.
2. I like the texture and everything about the product (concealer set) But, the hated the smell and I couldn’t continue applying it to be honest only because of the smell. I don’t know if this is the product’s real smell or if the shipment conditions was bad (heat..etc) made it smell like this.

28 October 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi Sarah,

Thank-you for your understandable review and shopping with us.

Love hearing how you, "like texture and everything about the product!" High quality texture delivered in Smart Sustainable Packaging! We have travelled overseas to find the highest quality of nature's ingredients to create a luxury texture for a rich experience of self-care/well beng product.

Certified by our experts + lab approved reports, it is possible that certain people may appear to develop a hyper-sensitive sense to smells especially if you may have been immune to buying non-vegan and cruelty free products.

100% vegan and cruelty free pure ingredients as there is no fragrance in your concealer product. Most likely, naturally pure raw ingredients that aids as an antioxidant, noncomedogenic, hypoallergenic, moisturises and contains healthy skin solutions.

Despite our best endeavours, please accept our genuine apology on behalf of the network(s) there appears to be a significant volume in item(s) in transit to international destinations due to COVID-19.

From,

Smartere Secrets London Customer Care Team 💖✨

Rated 5 out of 5 stars

OBSESSED! FINALLY AN ALL IN ONE KIT WITH QUALITY!!

OMG can we all just stand up and give Smartere Secrets a standing ovation for creating not only the perfect natural looking contour trio, but unlike most contour trios out there (sorry RiRi) but the actual quality of the foundation is superior to any individual bottle I have purchased (and I have purchased them all) I have oily and acne prone skin, this does not make me break out. Now if that is not enough for you to click complete purchase yet...I can guarantee that if you have any issue with your order...just send them an email. You'll not only get a lovely sounding ACTUAL HUMAN BEING respond but they will solve your issue and go above and beyond.

Listen...Im a single Mom and the price may be off putting, because it was for me and I took awhile to actually put in my order but what would you pay to have perfectly blended non creasing chiseled and highlighted skin? Because girlfriend/boyfriend you and I both know that drugstore makeup we learn to love because of the price looks a hot mess after 8 hours. Then you have to buy the contour and the highlight concealer and put them on one by one. This is worth every cent...I'm not looking back I am here for life. It's just so good and to know the people behind the brand care genuinely for thwir customers how can I not be loyal.

Okay...proceed to check out, thank me later! 😉

25 October 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Thank you for truly sharing your unique signature stamp of 5-star review.

"Guarantee" Customer Satisfaction-unlock the key to more "Natural-Looking contour trio" bundle! 100 % vegan + 100 cruely-free high quality ingredients- especially sensitive to acne prone and oily skin for real women and men.


From

Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

Officially now my FAVORITE concealer!

Officially now my FAVORITE concealer!!
Found them on Instagram saw with so many great reviews I thought I’d give it a try! I had a small problem my package had said it was delivered but I didn’t receive it I emailed them & I love how they got back to me right away with my concerns, finally I received it and they emailed me again to make sure I got it. They are so attentive and they really want to make sure each customer is happy- besides the amazing quality, long lasting I can honestly say this is worth every penny.

25 October 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Thank you Maria for your authentic 5-star review.

"Customer happiness" is at the heart of Smartere Secrets London's decisions. Thank you for SMART shopping with us. 1st 30ml SMART 100% vegan + 100% cruelty-free, "long-lasting" cream contour concealer express!


From

Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

The dream concealer

The dream concealer, easy to apply spread and build - best product I've ever used. Matches perfectly with my Nars foundation.

18 October 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Thank you for your dream come true 5-star review.

"Dream Concealer" - mix & match with more than one exclusive Cream Contour Concealer Express shade to create a day/night personalised custom finish.



From

Smartere Secrets London ✨💗✨

Rated 5 out of 5 stars

Love this concealer

Love this concealer!
It blends really well and smoothly and the built in brush for the application is just perfect. It gives me great coverage for my blemishes and discolouration and blends in nicely with my skin tone. I definitely recommend this!

11 October 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi AMH,

Thanks a million for 5-star review. We appreciate how you share the "love" as we love to hear why you "love this concealer!"

*"Recommend"- 100% agree covers problem skin and protects blemishes, discolouration, dull, tired skin areas and evens out skin tone to appear refreshed, transformed, and hydrated.


From

Smartere Secrets London ✨💖✨

Rated 3 out of 5 stars

Haven't received anything

6 August 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Jennifer,

We would like to pay you a special thank you for sharing your concern. Please accept our sincere apologies for any inconveniences on behalf of the network's partner, as a result, of COVID-19 experiencing extreme volumes of mail that issue appears to be resolved in a reasonable time with reasonable care for your consideration.

We remain open for business 24/7 and our dedicated customer care team can be reached anytime at beauty@smarteresecretslondon.com if you require additional guidance or please visit our FAQ's page.

Thank you for shopping.

✨ 💖✨

Rated 1 out of 5 stars

Awful

Dissapointed - they sent the wrong product

9 June 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Ani,

Truly thankful as we acknowledge your valuable view, please accept our apologies if you're disappointed as we assure you, we work hard to respond to any enquiries anytime as quickly as possible that helps us improve our services day to day for your pleasure.

Kind reminder, strongly encourage you to try to get in touch with beauty@smarteresecretslondon.com 24/7 support and help or alternatively live chat online at anytime for your convenience if there are any concerns and/or issues within 24 hours of receipt of your order.


Thank you for shopping.

✨ 💖✨

Rated 5 out of 5 stars

Fast delivery and amazing products

12 May 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Rhian,

5-star review a grand thank you for kindly sharing your genuine experience with us. Your happiness is key to us.

Yes you are 100% right express delivery and global award winning finalist Cream Contour Concealer Express is exclusively created to make you look amazing in seconds yet long lasting finish.

You are equally important as well as feedback.

From,

Smartere Secrets London team ✨ 💖✨

Rated 5 out of 5 stars

In love

Such an amazing concealer! Absolutely life changing, I absolutely love it!

25 April 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Lucy,

Wow 5-star review! Thank you for taking the precious time to share the love for the 1st Smart Cream Contour Concealer Express that is truly life-changer, you are especially one of many to fall in love with a truly amazing 100% vegan & 100% cuelty free, superfood and vitamin E formula to give you dolphin skin.

Thank you again,

From,

Smartere Secrets London team ✨💖✨

Rated 5 out of 5 stars

I loved the product!!!!

7 March 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi Liliana,

Thinking of you and thanking you for 5-star review- highlighting the element of love again and real trust in the 1st Smart make-up brand that makes you fall in love at first sight with smart tube technology on/off feature and pro slim super silky soft brush that can be used flat or side angled for smaller or larger surfaces.

Smart of you to choose a Smarter way to shop.

From,

Smartere Secrets London team ✨💖✨

Rated 5 out of 5 stars

I love this concealer

I love this concealer. I have really dark circles under my eyes that I struggle to conceal but with this product I get excellent coverage that is long lasting. I also love the packaging, literally the prettiest item in my make up box.

Thank you Smartere Secrets!

24 February 2020
Unprompted review
SMARTERE SECRETS LONDON logo

Reply from SMARTERE SECRETS LONDON

Hi FH,

Thank you FH for your 5-star review based on truth, trust and time to respond on how the luxury formula not only conceals, covers and does highlight too. 3-1 multi-functional for tired skin especially dark circles while maintaining long term healthy skin care and a natural glow that lasts.

We are pleased to give you a Smarter experience of the Cream Contour Concealer Express 30ml that appears to be the most prettiest thing in your collection!

From,

Smartere Secrets London team ✨💖✨

Rated 5 out of 5 stars

Smartere has the most amazing contour…

Smartere has the most amazing contour concealer cream! Every time I wear it, I find myself having the best makeup day! Highly Highly recommend!

10 February 2020
Unprompted review
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Reply from SMARTERE SECRETS LONDON

Hi Anxhela,

We are so thankful for your 5-star review. Truly I tell you, "highly highly recommended" indeed! The most amazing Cream Contour Concealer Express has truly arrived! Every time Anxhela you dress your face be transformed as you will find it transforms your day too.

We want you to be winning smartly at your makeup game.

From,

Smartere Secrets London team ✨💖✨

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