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Similarweb Reviews 585

TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the platform's utility, finding it a valuable tool for SEO research and gaining insights into competitor performance. They highlight the intuitive dashboards and the depth of data available, especially with Pro features, which help improve strategic approaches. Some also praise the constant improvements and additional features, such as the new "Market Analysis" feature and AI insights, as particularly useful. However, a significant number of people were dissatisfied with the subscription and pricing model. Many reported unexpected charges after free trials, and some expressed concerns about the subscription model. There are also complaints about the high cost and a lack of clarity regarding what is included in various packages, with essential features often requiring additional payments. Some users also found the website and user experience ambiguous, encountering issues like being charged for trials or having difficulty accessing their accounts.

What people talk about most

Website

Clients share ambiguous opinions on the website. Many users praise its extensive data, intuitive dashboards,... See more

Service

Reviewers highlight ambiguous aspects of service. While some customers praise the high-quality service, quick... See more

User experience

Customers consistently note ambiguous experiences with user experience. Many reviewers found the tool useful,... See more

Subscription

People report negative experiences with subscription. Many customers were unexpectedly charged significant... See more

Price

Reviewers express strong dissatisfaction with pricing, frequently citing high costs and unexpected charges.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

High quality service, can not fault that. Offers a lot of information about competitor websites, it really puts site performance into perspective. My main complaint is the "no refund" policy on the of... See more

Rated 3 out of 5 stars

Good site for metrics but removed a feature I used frequently, without warning or a way to retrieve the competitive lists I had created. Used to let you group sites together and get emails on the metr... See more

Rated 3 out of 5 stars

I canceled my 7-day trial on the same day I signed up, but I was still charged $199 unexpectedly. I never intended to continue the subscription, and I simply can’t afford this amount. It’s extremely... See more

Company replied


Company details

  1. SEO Service
  2. Affiliate Marketing Service
  3. Business Development Service
  4. Business to Business Service
  5. Internet Marketing Service

Written by the company

Similarweb's mission is to empower business leaders, marketers, and data analysts to discover new growth opportunities, navigate potential risks, and make strategic decisions with confidence. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to large-scale data insights. With Similarweb, you gain access to - Extensive Data Coverage (explore over 1 billion websites, 8 million apps, and 3 million brands) - Real-Time Insights (on 5 billion search terms, 250 million display ads, and 10 billion content pages) - Global Reach (Analyze and understand markets across 190 countries and 210 industries). - AI traffic and insights, to future-proof your brand by tracking GenAI chatbot traffic. - Ai agents (SEO, Content, Sales, Trends) to boost your analytics capabilities with accurate and up to date data. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.


Contact info

3.7

Average

TrustScore 3.5 out of 5

585 reviews

5-star
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1-star

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Rated 1 out of 5 stars

Terrible Support

Support from this service leaves much to be desired. We contacted their support team three times and never received a single response. Several weeks have already passed.

We also tried reaching out to their AI chatbot, but it simply advised us to contact support—which, as mentioned, does not respond.

The issue we are unable to resolve makes it impossible to use the service at all. It’s very disappointing that support is not helping to move the issue toward a solution.

26 December 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,

We’re sorry to hear about your experience and appreciate you bringing this to our attention. We’ve forwarded your concerns to the relevant teams, who should have already reached out to address the issue. If your concern hasn’t yet been resolved, please let us know and we’ll be happy to follow up.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

waste of time

waste of time

8 November 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,

Thank you for sharing your review. Would you mind providing a bit more detail? We’d like to forward your feedback to the relevant teams to ensure it’s addressed.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

Just wasted 15min of my life being…

Just wasted 15min of my life being reeled in my you form.
Completely miss leading! Avoid this company with a barge pole

7 December 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Paul,

Thank you for sharing your review. Would you mind providing a bit more detail? We’d like to forward your feedback to the relevant teams to ensure it’s addressed.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

This app is a POS they non stop spam my…

This app is a POS they non stop spam my email and when i try to delete my account with them it says i dont even have one and the person sending emails from this stupid company is someone different every time so even if i block them i just keep on getting these stupid worthless emails, most pea brained comapany ever. DO NOT SIGN UP

5 December 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Mark,

Thank you for sharing your feedback. We sincerely apologize for the frustration caused by our follow-ups. Your experience has been forwarded to the relevant teams so we can review our processes and ensure a smoother experience for all users.

We truly appreciate you taking the time to share your thoughts.

Best regards,
The Similarweb Team

Rated 2 out of 5 stars

Need a refund / Got charged after trial

Need a refund / Got charged after trial
----
I did get a free trial couple weeks ago, but I didn't use the product and I think I canceled the trial at that time, but maybe due to some error it didnt cancel i am not sure.

I got sick recently and went to hospital, just today checked out and went to my bank account to see that I have a huge charge of 240$ for subscription. That's my last money right now to be honest, and I have never touched Similarweb and won't use it. I havent activated or used anything, so please terminate my account and refund the money. You probably can check that I havent used anything or logged once in this timeframe...

Thank you

5 December 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Roberts,

We’re sorry to hear about your experience and appreciate you bringing this to our attention. We’ve forwarded your concerns to the relevant teams, who should have already reached out to address the issue. If your concern hasn’t yet been resolved, please let us know and we’ll be happy to follow up.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

Ask you many questions beofre advising…

Ask you many questions beofre advising that it is subscription only. Total time wasters

3 December 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,

Thank you for sharing your review. Would you mind providing a bit more detail? We’d like to forward your feedback to the relevant teams to ensure it’s addressed.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

I CANNOT BELIEVE YOU CHARGED ME EVEN AFTER I CANCELLED MY FREE TRIAL

I cancelled my 7-day trial on the same day I signed up, but I was still charged $199 unexpectedly. I never intended to continue the subscription, and I simply can’t afford this amount. This situation has been very stressful.

I’ve already submitted a support request (Case #00103892) and my invoice number is INV00417142, but I still haven’t received a response.

21 November 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Kate,

We’re sorry to hear about your experience and appreciate you bringing this to our attention. We’ve forwarded your concerns to the relevant teams, who should have already reached out to address the issue. If your concern hasn’t yet been resolved, please let us know and we’ll be happy to follow up.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

False info

Out of curiosity i gave this a go to see how accurate it was.

Tracked my own site and checked out the data... Completely off. I checked it against my site its completely off, i mean 3x off (45k visitors vs 15k), 100% organic sales vs 105, Running no ads vs spending 10k + monthly.

Seems to just be guesswork at best, not sure how people pay for it.

18 November 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,

Thanks for sharing your thoughts. It’s true that our traffic estimates can differ from other platforms, and that’s because of how Similarweb measures digital activity. We focus on converting noisy online data into a clear signal, normalizing all digital sources into a single view.

We are using a blend of data sources including:
- First-party analytics from millions of websites and apps
- Anonymous traffic data from our contributor network across millions of devices
- Publicly available information, algorithmically captured
- Partnership data from global measurement and intelligence companies

This mix allows us to provide a timely and comprehensive view of market trends and digital performance, even if the absolute numbers differ from direct server logs.

We’re here to help companies make informed decisions based on patterns, growth, and comparative insights across the digital landscape.

Best regards,
The Similarweb team

Rated 1 out of 5 stars

I signed up for the 7-day free trial…

I signed up for the 7-day free trial today and was immediately charged in error. Please cancel my subscription and issue a full refund as soon as possible.

I did not authorize this charge, and my intention was only to begin the free trial.

11 November 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Kate,

We’re sorry to hear about your experience and appreciate you bringing this to our attention. We’ve forwarded your concerns to the relevant teams, who should have already reached out to address the issue. If your concern hasn’t yet been resolved, please let us know and we’ll be happy to follow up.

Best regards,
The Similarweb Team

Rated 3 out of 5 stars

Not what it used to be

Not what it used to be. Slowly going downhill. It used to show you similiar websites, but now its basically one big ad for whatever website will pay the most.

27 October 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Anthony,

Thank you for sharing your review. Would you mind providing a bit more detail? We’d like to forward your feedback to the relevant teams to ensure it’s addressed.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

awful

awful. trap just toget all your information and get you to sign up to pay. even though it said free.

8 October 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Logan,

Thank you for sharing your review. Would you mind providing a bit more detail? We’d like to forward your feedback to the relevant teams to ensure it’s addressed.

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

Will take your money and provide free, public info

Will take your money and provide only the most public of information. Their services are worthless and support is worse. They will gobble your money and waste your time. They also remove legitimate reviews to appear more trustworthy. DO NOT BUY their garbage service

12 July 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Mike,

We’re sorry to hear about your experience and appreciate you taking the time to share your feedback. Our support team has already been in contact with you directly to address your concerns.

To clarify, we don’t remove or hide any legitimate reviews - all feedback remains visible, whether positive or negative, and we take them all into consideration. Our data and insights go well beyond public information, and we stand behind the value our platform provides to thousands of customers worldwide.

If you’d like to revisit your case or have additional questions, please feel free to respond to our previous support message or contact us again at lifecyclemarketing@similarweb.com.

All the best, the Similarweb team

Rated 5 out of 5 stars

Fast customer service response time

I had an issue with my account billing and customer service quickly responded with a personal note (in addition to the auto-generated one) confirming they were looking into it and resolved it same day.

11 September 2025
Similarweb logo

Reply from Similarweb

Thank you so much for the kind feedback. It has been forwarded to the relevant team to make sure we keep providing a great service to other clients. Best, the Similarweb Team

Rated 5 out of 5 stars

Excellent Customer Service

Excellent Customer Service. I signed up for a trial to use Similar Web for a school assignment. The information was extremely valuable; however, I didn't need the paid yearly platform. I forgot to cancel the trial, and I was charged for the year. I wrote them asking to cancel my subscription and refund me, and they did so right away. Thank you!

9 September 2025
Similarweb logo

Reply from Similarweb

Thanks for sharing your experience! We’re happy we could help and that you found Similarweb useful. We appreciate your kind words and hope to support you again in the future! We’ve passed your feedback along to the team to make sure they know about it 😉 Best, the Similarweb team

Rated 5 out of 5 stars

Great support

Great customer service and support from Tyler helping me to gain a better handle on Similarweb's features and capabilities!

6 August 2025
Similarweb logo

Reply from Similarweb

We love hearing this! So glad you got to explore Similarweb’s advanced features, and big thanks for recognizing Tyler’s great work!

Rated 2 out of 5 stars

Concerns About Value for Money and Add-On Costs

I appreciate the valuable insights into competitors’ statistics, though I’ve noticed occasional data spikes that didn’t match real traffic trends (e.g., an alert about a 150% increase when Google Analytics and Matomo showed normal levels).

However, for a relatively expensive plan, only basic features are included. Every extra function — even essentials like Looker Studio integration — costs extra, and there’s no clear information on pricing or conditions for adding these features.

More transparency and a more inclusive pricing structure would make the platform far more valuable.

8 September 2025
Similarweb logo

Reply from Similarweb

Thank you for sharing such detailed feedback. We’re glad to hear you find value in the insights, and we truly appreciate your honesty about where we can improve. We understand your concerns regarding data spikes and pricing transparency, and we’ve shared your comments with the relevant teams. We also forwarded this feedback to the team who will be happy to connect directly to better understand your use case and walk you through available options.

Rated 5 out of 5 stars

Similarweb Access

Tomas was extremely helpful and very much accommodating!

5 September 2025
Similarweb logo

Reply from Similarweb

We really appreciate your feedback! It means a lot to us that Similarweb is adding value to your work.

Rated 5 out of 5 stars

I had an issue with billing and they…

I had an issue with billing and they solved it right away.
Quick support and a very good solution.

5 September 2025
Similarweb logo

Reply from Similarweb

Thanks for the great feedback! We’ve shared it with the team, and they were happy to hear it.

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