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Sewing Machines Direct Reviews 

20,966
•
TrustScore 5 out of 5

4.9

Sewing Machine Store
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Review summary

Created with AI, based on recent reviews

Looking at 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's excellent service, highlighting helpful and polite staff who provide honest feedback and clear communication. Many reviewers commend the delivery service for its speed and efficiency, with orders frequently dispatched the same day and arriving the next. The pricing is consistently highlighted as competitive and excellent, offering great value for money. Customers are very satisfied with the product quality, noting that items, even ex-display models, often look brand new and are well-packaged. Reviewers also appreciate the wide selection of machines available, making it easy to find suitable products. The ordering process is described as straightforward and efficient, contributing to an overall smooth customer journey.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(20,966)

730 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

great service

I had a problem with a machine foot. The Company went over and above to help me including sending me a video explaining how to put it on. Very friendly Company.

14 July 2026
Rated 5 out of 5 stars

Cheaper machines than anywhere else I…

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service!
Not so impressed with DPD just knocking and leaving on the doorstep. I know it says doorstep delivery but they could wait for an answer so it is safely received.

9 July 2026
Rated 5 out of 5 stars

Excellent customer service

Sewing Machines Direct was the first company I went to to buy a machine for my daughter who is doing A-Level textiles. I have bought a machine from them before and was impressed by the customer service, price and speed of delivery. This time they helped us narrow down our choices, advised on suitability and threw in a free foot for free motion embroidery. I would definitely recommend them.

28 March 2026
Rated 5 out of 5 stars

Amazing shop!

I had a really smooth experience with Sewing Machines Direct from start to finish.

They have a great range of machines to choose from, all at competitive prices. The customer support team was fantastic and helped me choose the best machine for my needs without any pressure.

Delivery was fast, and my machine arrived very well packaged and in perfect condition.

What has impressed me the most is their after-sales service. It's been absolutely amazing, and it's clear they genuinely care about their customers even after the purchase.

I would definitely recommend Sewing Machines Direct to anyone looking for a sewing machine. I'll certainly be a returning customer!

23 June 2026
Unprompted review
Rated 5 out of 5 stars

Brother Innov is A80 sewing machine

The site is easy to use. The price was excellent and the delivery time slot we were given was precise. Received within the hour we were given. Would definitely order from this company again.

3 July 2026

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