I was looking for a 5 wt fly rod and on trawling the internet came upon your advert including a Greys GT40. After some price comparisons it was apparent your price was some £20 less than anything... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Ordered Guideline Vosso reel and changed my mind on size after ordering. No problem for SF who did this without issue and bettered the price of major competitor. Emails answered promptly and efficient... See more
Company replied
3 weeks on and still no item arrived, a couple of apology emails but that’s not helping me get out fishing, ordered from another supplier now If you don’t have it in stock don’t list it for sale then... See more
Company replied
Very slow to confirm some items ordered were out of stock. Eventually took a month to get my order and that was only by accepting substitutions. They are competitively priced but only if you don't m... See more
Company replied
Company details
Written by the company
SeriousFishing.com is a Premier Outfitter of Clothing, Tackle and Gear for Fly Fishing, Sea Fishing, Carp Fishing, Coarse Fishing, Bass Fishing, Game Fishing, and Predator Fishing. Low prices, with worldwide shipping.
Contact info
Unit 6, Pennybridge Business Park, Pennybridge Ind. Estate, BT42 3HB, Ballymena, United Kingdom
- 028 2585 0000
- sales@seriousfishing.com
- seriousfishing.com
Postage excessive and slow
4 August 2023
Unprompted review
Reply from Serious Fishing
Hi Daniel. We're sorry to hear you were not happy with the postage service. Upon checking, you selected the Royal Mail 24 service. As noted on our site, we advise around 1-2 days for delivery. It appears the order arrived within this timeframe. We do also offer DHL as a fully tracked service if it may be of interest for any future purchases. Orders over £50 currently have free DHL shipping.
Reply from Serious Fishing
Thanks for the 5 star rating!
A very long wait!
After making an order of about 10 items 4 weeks ago, I still haven't received my products yet.
14 August 2023
Unprompted review
Reply from Serious Fishing
Hi Graham. Apologies once again for the delay with your order. I note a member of our customer service team sent an email informing you there was a stock delay, due to our supplier's systems being down. Any out of stock items would note they "will ship in approx. 5-7 days". Upon checking tracking, your order has been marked as delivered - if it has still not been received, please do get back to us.
Neil an absolute gentleman….
Always a good selection of high end stock in the shop and online, staff always very pleasant and professional.
Neil is an absolute gentleman who always goes above and beyond to get the customer what they want/need.
12 August 2023
Unprompted review
Reply from Serious Fishing
Many thanks for the review! We'll be sure to pass on your feedback to Neil!
I purchased a penn tidal surfcaster…
I purchased a penn tidal surfcaster from serious fishing, it was not in stock but they did everything they could to get it for me and kept me up to date with emails keeping me informed all the time of what was happening, I can't thank them enough my rod arrived in plenty of time for my trip, I will definitely be purchasing from serious fishing again
12 August 2023
Unprompted review
Reply from Serious Fishing
Thanks for the 5 star rating Stephen! We're pleased to hear you were happy with the service and updates!
Reply from Serious Fishing
Thanks for the review! Look forward to assisting with any future purchases!
Quality product, fast delivery, easy to use website.
I purchased some saltwater flies which aren't that easy to source. I forget exact days and times, but the time from order to receiving them was minimal. I will definitely use them again in the future as the delivery time was good and the quality of the flies is top notch.
28 July 2023
Unprompted review
Reply from Serious Fishing
Thanks for the review Ray! Hope we can be of assistance again soon!
Tried to obtain information on delivery…
Tried to obtain information on delivery of an intended purchase. Received automated reply that a Sales Person would contact me.
No person contacted me despite another request from me.
Decided that Serious Fishing was not serious about me as a customer so purchased the item from another supplier.
1 July 2023
Unprompted review
Reply from Serious Fishing
Hi Brian. Upon checking, we have sent you a number of emails in response to your query and you also responded to a member of our customer service team's email. Your query was sent Friday evening and we responded the next working day - Monday. We provided the shipping information requested and also forwarded you our contact number for future reference.
Awesome customer service
Just received my new rod less than 48 hours after ordering it - packaged fantastically
Great price and free delivery - what more could you want
Awesome customer service
4 August 2023
Unprompted review
Reply from Serious Fishing
Thanks for choosing Serious Fishing! We're very pleased to hear the order arrived promptly!
Great product for a great price and was…
Great product for a great price and was delivered very quickly. Has great range of products at very competitive prices.
12 July 2023
Reply from Serious Fishing
Thanks for the review - I hope we can be of service again soon!
Reply from Serious Fishing
Many thanks for the review Douglas!
Excellent personal service when my…
Excellent personal service when my order was delayed.
2 August 2023
Unprompted review
Reply from Serious Fishing
Thanks for the 5 star rating!
Reply from Serious Fishing
Thanks Roger. We look forward to assisting with any future purchases!
Reply from Serious Fishing
Thanks for choosing Serious Fishing!
Quick delivery,Excellent…
Quick delivery,Excellent communication,Will shop again from Serious fishing.
7 July 2023
Reply from Serious Fishing
Thanks Michael! Hope we can be of assistance again soon.
Kit was great value [imo] and delivered…
Kit was great value [imo] and delivered as advertised. Communications of expected delivery (including slight delay owing to bank holidays) was excellent. Kit works really well in park, just need some water and fish for confirmation! 😊
20 July 2023
Unprompted review
Reply from Serious Fishing
Thanks for the 5 star rating Paul. We hope you enjoy using your new kit!
Was charged 4-75 for postage and due to…
Was charged 4-75 for postage and due to various issues such as no stock and a bank holiday my order took nearly two weeks to be completed.I will say when they realised there was an issue they did try their best to resolve
14 July 2023
Unprompted review
Reply from Serious Fishing
We're sorry to hear of the delay with your order - unfortunately we are unable to look further into the matter without the order number or name on the order. Our standard shipping rate is £4.50 for delivery within the UK but free shipping currently applies on orders over £50. We are always happy to look into any unexpected issues - please do not hesitate to contact us if you require assistance with an order.
Purchased the net online I was up to date from purchase to delivery
Really pleased with my purchase
20 July 2023
Unprompted review
Reply from Serious Fishing
Thanks for the review Philip!
Great product for great price delivery…
Great product for great price delivery was quick great service all round
11 July 2023
Unprompted review
Reply from Serious Fishing
Many thanks! Please do keep Serious Fishing in mind for any future purchases!
prompt and first class service
24 June 2023
Unprompted review
Reply from Serious Fishing
Thanks for the review Steve!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.