While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 160 reviews, most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with the slow response times and the delivery service, noting significant delays in receiving their orders. People frequently mentioned long waiting periods for items to arrive, especially during peak seasons, and found communication from the company to be inadequate or non-existent. However, some customers were satisfied with the quality of the products once they eventually arrived, describing them as well-made and comfortable. Conversely, a few other people also felt that the product sizing was inaccurate or that the quality was poor, with some items arriving damaged or not as expected.

What people talk about most

Order

Reviewers highlight ambiguous aspects of order. Many customers experienced significant delays, with some... See more

Product

Reviewers mention ambiguous feedback about product. Many customers praise the comfort, fit, and quality of... See more

Response time

People report significant frustration and dissatisfaction with response times. Many customers experienced... See more

Quality

Consumers generally express satisfaction with product quality. Many reviewers highlight the comfort, good... See more

Delivery service

Customers consistently note negative experiences with delivery service. Many reviewers report excessively... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Took just over a month from order date (1 Dec 25) to receive 1 T-shirt ( 9 Jan 26) inquiry emails very poor. I live in Melbourne, business is supposed to be in Brisbane?? Saw same product adverti... See more

Company replied

Rated 3 out of 5 stars

I ordered in December and honestly got pretty stressed reading the reviews while I was waiting. communication was slow and that part wasn’t great. but my order did arrive and the quality is actuall... See more

Rated 2 out of 5 stars

The first T-shirt I bought was great. The second T-shirt I bought several months later was 5cm longer than the first and was a completely different fit even though it was the same size. When I compl... See more

Company replied

Rated 3 out of 5 stars

AVOID! Like many others, I placed my order weeks ago (21st November) and I'm still waiting for my shirts to arrive. It was an Xmas themed t-shirt for my wife and it took several emails... See more

Company replied


Company details

  1. Clothing Store

Written by the company

At Selfawear, we believe in living with intention. Our mission is to create inspiring apparel and merchandise that spark acts of kindness, positivity, and self-reflection, igniting an optimistic mindset in our community to leave a lasting impact on the world. Unlike traditional clothing, Selfawear serves a deeper purpose. We understand that the way we think shapes our world around us, and we know you do too. That’s why we’ve consciously created products that you will not only love to wear but that also resonate with your true core. By wearing Selfawear, you're not just choosing a piece of clothing; you're joining a movement of kindness and positive transformation. Our community of changemakers uplifts others and encourages acts of kindness, transforming your outfit of the day into a statement of self-expression. Whatever and wherever the day brings you, you are wearing your true self, making space for heartfelt conversations and connections.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

170 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 82% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor service and very very small sizing …

Unfortunately I have to join the long list of people who have complained about the quality and shipping with this company. Weeks of delay from a company that is based about an hour from my residence, only to find that the items were child sized. Yes - I did check the measurement guide before buying. I’m usually a small women’s and bought a large (just to be safe). Shirt doesn’t fit my 14 year old niece. Requested return and refund to be taxed a $10 fee from the return price. Buyer Beware!

20 January 2026
Unprompted review
Rated 5 out of 5 stars

I love my teeshirts...the lovely words…

I love my teeshirts...the lovely words and awsome colors make others smile too..there a lovely cotton and wash well...I have 9 of them 😊 and just put another order in yesterday ... you won't regret buying these... thank you to the team that keep on touch with inspirational emails 👍

12 December 2025
Unprompted review
Rated 5 out of 5 stars

Busy season problems

You could tell they were absolutely slammed before Christmas. Took longer than planned and communication lagged, but the end product was worth it. I’d give them another go in the new year.

21 December 2025
Unprompted review
Rated 2 out of 5 stars

Terrible service, sizing completely wrong

Terrible service. Ordered on 22nd December and got a notification that it would be delivered in 7-10 days. Emailed in the new year and got a generated response they would reply in 5 business days. Never got a response! I finally received my order on the 20th Jan. Also sizing is pathetic! I ordered 2 sizes up by the measurements online and should have ordered 3 sizes up!

20 January 2026
Unprompted review
Rated 1 out of 5 stars

Pissed off

I ordered a grounding mat and grounding sheet on the 15th of December and they still haven’t arrived. The only thing I’ve heard from them is a generic email on the 23rd stating “ We use a print-on-demand approach (each piece is lovingly custom-made once ordered), things can take a little extra time - especially since we’ve been so lucky to see such strong support lately.” the things I ordered never required them to “print” anything. I’ve reach out a few times and heard nothing back. They’re all about “kindness” but competence is also needed.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor delivery time and poor customer response

I ordered a Christmas shirt 4th December. By 18th December the shirt hadn't even been printed yet. I emailed requesting for a refund and the order to be cancelled, and it took 2 weeks to recieve a response. I am now chasing them again three weeks after confirming I wanted a refund. Extremely poor level of customer service, its really disappointing considering the ethos that they claim to practice by. Sustainability, ethical and kindness are great practices, but you actually have to provide a service and respond to issues to demonstrate this.

18 January 2026
Unprompted review
Rated 2 out of 5 stars

I am not happy with the unresponsive…

I am not happy with the unresponsive customer service . I received my order on 4 December 2025 and in that order was a Tshirt I ordered for my daughter for Christmas. Whilst the quality was great unfortunately it didn't fit her. I went online but couldn't process the exchange as the Portal wasn't working. I emailed customer service & they responded very quickly. I was reassured that they were working through current delays however I would be able to proceed with the exchange once the Portal was up & running. Now that the portal is working I went to process my exchange and I've been locked out due to the 30-day window expiring. I've sent emails to customer service on 8th & 12th of January and haven't received a reply.

8 January 2026
Unprompted review
Rated 3 out of 5 stars

HAD TO WAIT WAY TOO LONG

Loved the design, loved the price, loved the promised collection date. DID NOT LOVE THE ACTUAL DATE READY. Looks good haven’t worn it yet

15 January 2026
Unprompted review
Rated 1 out of 5 stars

If you want a Xmas tshirt for Xmas - best order it in August!

I ordered a tshirt on 30th November. I contacted them on 15th Dec to be told it was in production. Received tracking on 22nd Dec saying it would arrive 7th jan - arrived 8th jan. Almost 6 weeks to receive an Australian made and shipped tshirt within Australia - Less than impressed! Have contacted them for a refund but zero response. I will take this further as it’s totally unacceptable.

30 November 2025
Unprompted review
Rated 1 out of 5 stars

Wrong Item Sent and Appalling Customer Service

Like other reviews, customer service is appalling and delivery time exorbitant. Waited weeks and weeks for my order only to receive an email asking for tolerance and understanding. After such a long wait, I expected to receive what I ordered but sadly one of the TShirts was not what I had ordered at all. I Have attempted to contact the company three times, (even reaching out to the CoFounder who emailed apologising for the long delivery delays) but no one has replied.

I also see very similar shirts available at Temu, Amazon and Shien and I’ve ordered BeKind shirts from them before and at least had reasonable delivery times and received the product I ordered.

I Will be buying elsewhere from now on and warning others to stay away from this company. Such a disappointment for what I thought would be a great chance to support Aussie made. Not again.

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Won’t deal with them again.

Ordered early December only to learn of significant delays immediately before Christmas, despite the company admitting to being aware of these delays in November. I requested a refund and my request was outright ignored. Instead I was treated to ongoing word salads that masked poor management.

1 December 2025
Unprompted review
Rated 4 out of 5 stars

Honest review

Not going to pretend it was perfect. it wasn’t. There were delays and emails weren’t answered quickly. But the product arrived, looks great, and feels well made.I understand they were swamped and I’d give them another go when it’s quieter.

9 December 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Tobias, thank you so much for writing this. We really appreciate how fair and thoughtful you’ve been.

You’re absolutely right. December wasn’t perfect on our side. We were genuinely swamped, and while that explains what happened, it doesn’t erase the delays or slower replies you experienced. So thank you for your patience through that.

We’re really glad to hear your order arrived and that you’re happy with how it looks and feels, that means a lot to our small team.

We’d love the chance to give you an even better experience next time when things are running smoothly again 💛

Rated 2 out of 5 stars

Poor communication, zero customer service

** EDIT ** Selfawear have responded very quickly to my feedback and have refunded my money and advised me that the t-shirt does not need to be returned. This was a very kind gesture and unexpected. While my first experience with them was not a good one , I'm impressed with their recovery action. **** I placed an order for a Christmas t-shirt on 17th November 2025 . From what was on the website regarding orders and dispatch I expected to receive the t-shirt before Christmas. On 25th November 2025 I received an email advising that my order was "queued up for production and dispatch".I had not received my order by 10th December 25, so I attempted to contact the company and request a refund and cancellation of my order. I received an automated response that I would be replied to the next working day. I received my t-shirt on 28th December 2025 and I received an email responding to my request for a refund on 5th January 2026, thanking me for my patience and understanding(?). No apology , no acknowledgement of my request for a refund. The t-shirt is great quality and I will use it next Christmas but the customer service was terrible.

17 November 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Tracey,

Thank you for taking the time to write this, and I’m genuinely sorry for how your experience unfolded.

I’ve now personally reviewed your order and have processed a full refund for you today. While your t-shirt did arrive, your refund request and the communication around it should have been handled much better, and that didn’t happen. That gap is on us.

December created an unusually high volume of orders and support messages for our small team, but that doesn’t excuse how frustrating and stressful this felt on your end, especially when you were relying on this as a Christmas gift.

You do not need to return the shirt. Please keep it.

Thank you for your honesty, and again, I’m truly sorry for the experience you had.

— Kai
Co-Founder, Selfawear

Rated 1 out of 5 stars

Terrible communication & experience. Never again!!!

Like MOST of the recent reviews. I placed an order mid December and am yet to receive my order or a personal response to my numerous and varied contact attempts. This is my first time ordering from this small Australian business and will be the last. As a full time carer for my mother who has Dementia this experience has done nothing more than add unnecessary stress to my already stressful life. Most of my order was Christmas gifts which I had to find an affordable way to replace at the last minute. This alone has really made my already fragile financial situation worse. Communication or lack of it I should say has been horrendous. The explanation posted on their various platforms on the 20th of December seriously needs to be updated with some kind of status of where they are up to with everyone's orders. Disappointed & frustrated is an understatement and I'm over reading their copy 'n' paste responses. They should practice what they represent and become more 'SELF AWARE'. If NO stars was an option, I like many others would have preferred it.

11 January 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Michelle,
I’ve just found your order and issued a full refund. I’m genuinely sorry for what you experienced over the Christmas period.

Your order was caught in a breakdown caused by an extreme holiday surge and operational issues, and you deserved far better communication than you received.

I’ve emailed you directly to confirm the refund and next steps.

— Kai, Co-Founder

Rated 1 out of 5 stars

Decent shirts, horrible customer support

Decent products, terrible customer support responsiveness. My friends and I put in an order for before Christmas. Unfortunately (and somewhat hilariously) the "Ibis you a merry christmas" shirt has a printing error that makes it "Ibs you a merry christmas" which basically makes the shirt unusable aside from prank purposes. I've been trying to get in touch with them via the support address for weeks now (with some leeway for the end of year holidays) but I now give up. Don't buy from here if you want the ability to get in touch with them for support for items.

Edit: I am disappointed to add to this review that while the company reached out publicly for information about the order (which I provided via trustpilot), I have no further follow up nor response to my many emails to the support email address so please do not be taken in by the public response to this review.

11 December 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Misha, thank you for taking the time to write this, and I’m genuinely sorry for what you experienced.

The printing error you mentioned is absolutely not okay. That shirt should never have gone out like that, and we take responsibility for it. Every shirt is printed on-demand here in Australia, and while that lets us avoid mass-produced fast-fashion, it also means mistakes like this should have been caught in our quality check, and in this case, they weren’t.

You’re also right to be frustrated about the lack of replies. Over December we had an unusually high volume of orders and support requests, and we fell behind where we should never fall behind: communication. That’s on us, not you.

We’d really like the chance to fix this properly for you. If you’re willing, please reply here with your order number (no need to post your email address) and we will get this resolved for you as quickly as possible.

We don’t expect forgiveness, only the chance to make it right.

– The Selfawear Team 💛

Rated 1 out of 5 stars

If I could leave a review with zero…

If I could leave a review with zero stars I would.

The Christmas shirts I ordered as presents for Christmas arrived on 9 January. Leading up to Christmas I sent four emails to them querying where they were. By the third email and no response I asked for a refund. They responded after the fourth email and apologised and asked if I would prefer store credit. I reiterated again that I wanted an immediate refund as I had no use for Christmas shirts in January. They didn’t respond, didn’t refund me and then sent me the shirts. Buyer beware!

EDIT: I wanted to update reviewers to advise I have received a response email and apology from one of the owners. They also provided me with a refund. Sad that it worked out that way but hopefully they learn and can turn things around before it is too late. I really do prefer to support local businesses where possible.

9 January 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Rachelle, I’ve just personally looked into your order and you were absolutely right to be frustrated. Your refund request wasn’t actioned before your order shipped during our December backlog, and that’s not okay.

I’ve now processed a full refund for you, and you don’t need to return the items.

I’m really sorry this was your first experience with us. We print everything on demand and December overwhelmed our systems, but we should have handled your request better.

— Kai, Co-Founder

Rated 3 out of 5 stars

Long Delivery

Took just over a month from order date (1 Dec 25) to receive 1 T-shirt ( 9 Jan 26) inquiry emails very poor.
I live in Melbourne, business is supposed to be in Brisbane??
Saw same product advertised on Shein for $9 began to wonder are they ordering from China cheaply, then charging 3x more for same product, plus postage.
( hence so long in delivery)

8 January 2026
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Wendy, thank you for taking the time to share this and I’m really sorry your experience felt frustrating.

You’re absolutely right that your order took longer than it should have, and that our email responses weren’t where they should’ve been. December was an extremely busy period for us, but that doesn’t change the fact that you were left waiting and we genuinely apologise for that.

I also want to clear up one important point: Selfawear is an Australian-owned brand, and all of our garments are printed on demand specifically for each order, right here through our local production process. We don’t source finished garments from sites like Shein. Unfortunately, designs online do get copied by fast-fashion platforms, which can make it look like the same product but the quality, fabric, and print you received is made just for you.

We really appreciate you supporting a small Aussie business, and we’re sorry the delivery time and communication didn’t reflect the care we put into the product itself. Your feedback helps us do better, and we hope the tee itself makes up for some of that wait.

— The Selfawear Team 💛

Rated 4 out of 5 stars

defitnely not instant but still happy

It did take longer than I expected and replies weren’t super quick, especially in December. I emailed a few times. the shirt arrived and I really like it. Nice fabric, good fit, and the print feels solid. I wouldn’t write them off at all and just wouldn’t order last minute again.

2 December 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Jason, thank you so much for taking the time to share this. We really appreciate the honesty.

You’re absolutely right that December was slower than usual for both replies and deliveries, and we’re genuinely sorry that it impacted your experience. The lead-up to Christmas puts a huge strain on both production and couriers, but that doesn’t change how it feels on the other side, especially when you’re waiting.

We’re really glad to hear you loved the shirt. The fabric, fit and print are the things we care most about getting right, so that means a lot to us.

Thank you for sticking with us and giving us a chance despite the delays. We’ve taken a lot of lessons from this period and we’re already improving how we communicate and process orders so it’s smoother moving forward.

We hope your tee brings you lots of good wear 💛
— The Selfawear Team

Rated 1 out of 5 stars

Products never arrived

I ordered in November - it is now mid Jan and nothing has arrived. They don't respond to requests for refunds or ETA of products. They have a big notice on thier web site that says they are overwhelmed and won't respond yet they are still doing reduced price promos

18 November 2025
Unprompted review
Selfawear logo

Reply from Selfawear

Hi Judy,
I’m really sorry that you’ve been left waiting this long, that’s not the experience we want anyone to have.

November and December brought an unusually high volume of orders and support requests, and because we print every order on demand, both production and email replies fell behind. We completely understand how frustrating it is to be waiting without clear updates, and we take responsibility for that.

The good news is that our team has now caught up significantly and we’re actively working through the remaining cases, including outstanding deliveries and refunds. We’re very close to being back to normal response times, and every order is being checked and followed up.

We can’t locate an order from a review name alone, so if you’re able to share your order number here (or let us know if you’ve already emailed us), we’ll find your order straight away and make sure this is resolved for you as quickly as possible.

Thank you for your patience, we genuinely appreciate it, and we’re here to help get this sorted.

— The Selfawear Team 💛

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look