Rug Love Reviews 

284
•
TrustScore 5 out of 5

4.8

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Rated 5 out of 5 stars

I was so happy with my 1st rug that I've ordered 3 more, 2x Oxford OXf00 and Comfy CM00, the colours are great, I've had no shedding, the prices and delivery are fantastic and more importantly my l... See more

Rated 5 out of 5 stars

Superb service from start to finish. I’ve never ordered a product before and received such great communication throughout the process - it was very helpful and appreciated. The courier, DX Delive... See more

Rated 5 out of 5 stars

We Absolutely love the rug and so does my son who is autistic and loves soft things to touch, it is really soft and thick but very light. And looks brilliant very vibrant colours actually does look li... See more

Rated 5 out of 5 stars

What a lovely company to deal with. Our delivery had a problem finding our new build house and within minutes of the delivery failing, Robert had sent an email offering his help. The rug was then flaw... See more

Company details

  1. Rug Store

Written by the company

The Most Loved Rug Store - UK's 1st Augmented Reality Rug Visualizer. Home of Scandi-Boho. Klarna/Clearpay/Laybuy. Shop Insta. Always Free Delivery. Price Match Promise. Simple Automated Returns. 1,000+ 5* Photo Reviews. 40k Instagram


Contact info

4.8

Excellent

TrustScore 5 out of 5

284 reviews

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1-star

No recent history of asking for reviews

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4.8

All reviews

(284)

24 reviews in the last 12 months

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Rated 1 out of 5 stars

Beware! Rug quality disappointing and return cost are on you

The rug I purchased was delivered quicky, but the quality was very disappointing for the price. The colors are faded, not as vivid as on the picture, and it doesn't look like a wool rug.
You also have to pay the return cost (£18+ VAT) for an average size rug, and higher if larger).
The company contacted me many times and offered me a free return, if I could remove my review. I felt very pressurised to do so.
I definitely won't purchase from this company again

2 November 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Customer has amended the review to reflect the correct return cost, thank you. However, the claim that they were “pressured” is untrue — we offered a free return regardless of whether they removed the review or not, unfair.

For the benefit of other customers, we would like to address the comments made in this review and correct a number of inaccuracies.

This review is the first notification we have received regarding any dissatisfaction. The customer did not contact us for assistance, nor did they submit a return request through our portal. As a small family business, it feels particularly unfair to receive a 1-star review without being given the opportunity to help or resolve any concerns. We have received only two negative reviews in over five years of trading, which reflects the standard of service we consistently provide.

The customer purchased a Matrix rug for £266. This is a genuine wool and viscose product (Perhaps the customer did not realise the rug also contains viscose) this same rug is sold by several retailers for over £430, which reflects the quality of the range. We dispatched the order on a next-day delivery service.

The return cost stated in the review is incorrect. Had the customer submitted a return request, they would have seen the correct cost. The return fee for a rug of this size is £18 + VAT. This is the charge applied directly by the courier, and we do not profit from this. As customers will appreciate, returning large items is very different from returning smaller goods. The cost to return would be the same wherever the rug was purchased (Wayfair quote £20-£50) — we are no different in that regard. Because of this, we feel it is not fair for the return charge to be used as a criticism of Rug Love. We clearly display return costs in every place possible across our website. Unfortunately, we cannot control whether customers read this information before purchasing, and failure to do so should not be used against Rug Love when we have been transparent from the outset.

We fully accept that a customer may receive an item and decide it is not to their personal taste, which is absolutely fine. However, we do not agree that the rug is of poor quality, it is untrue. The Matrix range is, in our view, the highest-quality wool rug range we sell, and there is not many higher-quality wool rugs available iat this price.

Regarding the colour, the product images are provided by the manufacturer and used by all UK retailers. While other retailers simply list this item as “Multi”, we are the only retailer that provides a detailed breakdown of every individual colour and shade present in the design. We also include 3 additional real-life photographs taken by us. We have this rug in our shop and can confirm it does indeed look like the 3 images. We do appreciate that buying online can never exactly replicate viewing in person, which is simply a limitation of online shopping, not specific to Rug Love.

In summary: A high-quality wool rug was supplied at a very competitive price, dispatched on a next day service, and delivered successfully. The customer did not contact us, did not request assistance, and did not submit a return. The return cost quoted in the review is incorrect, and the actual return fee is what you would pay elsewhere. We go further than other retailers by providing a full colour breakdown not found elsewhere and additional real-life images. Instead of giving us the opportunity to resolve the matter, a 1-star review was left without any communication. We have now reached out to the customer directly to offer a constructive solution. We are always happy to help, but we can only do so when we are made aware. Upon review, this almost feels like a not in good-faith transaction with no real intention of returning the item. We hope that other customers will take these details into consideration when reading our reviews and form their own fair judgement on the situation and the service we provided.

Rated 5 out of 5 stars

Incredible customer service

Incredible customer service. They have gone above and beyond to ensure I was kept up to date with delivery expectations. I will definitely be using them again in the future.

26 October 2025
Unprompted review
Rated 5 out of 5 stars

A great experience after being let down…

A great experience after being let down by another company. I queried the delivery using the chat line and was connected to Simon who was very helpful. Rug looks great in my conservatory. A great price and lovely quality.

25 September 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Thank you so much for taking the time to leave us a review – it is genuinely appreciated and truly makes a difference. I am happy to hear your pleased with your new rug :) We look forward to welcoming you back as a very valued customer.

Thanks again,

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service and amazing quality rugs for the price. I've ordered 3 large area rugs on separate occasions and they've all been fantastic.

24 September 2024
Unprompted review
Rug Love logo

Reply from Rug Love

Thank you so much for taking the time to leave us a review – it is genuinely appreciated and truly makes a difference. We look forward to welcoming you back to Rug Love as a valued customer.

Thanks again,
Rug Love

Rated 5 out of 5 stars

Excellent customer service.

Excellent customer service.

1 September 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Dear Helen,

Thank you so much for taking the time to leave us a positive review – it is truly appreciated, especially given that we let you down. Please do contact me if you wish to re-order at any point

Thanks again,
Robert

Rated 5 out of 5 stars

Amazing!

The customer service has been outstanding- especially from Robert, who was exceptional at keeping me informed about my order & consistently followed up with the supplier to ensure a timely delivery. Every company needs a Robert- he truly is a credit to Rug Love!

The rug itself arrived well wrapped & in perfect condition. Very happy indeed!

I've already recommended Rug Love to family & friends & look forward to purchasing from them again! 🤍

13 May 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Dear Jade,

Thank you so much for taking the time to leave us a positive review – it is genuinely appreciated and especially kind given that we didn’t deliver the experience we intended. Please accept my apologies for the inconvenience caused. I look forward to welcoming you back to Rug Love as a valued customer, and I hope your next experience with us will be much smoother.

Thanks again,
Robert

Rated 5 out of 5 stars

Fantastic company with brilliant customer service

We cannot recommend this company highly enough. From start to finish the customer service was outstanding. The rugs we ordered were top quality, they arrived quickly and were lower priced than all the competitors. The Rug Visualizer was so helpful and gave an accurate idea of how the rug would look. Unfortunately the rugs weren’t suitable for what we needed (our fault and not the rugs) but Robert couldn’t have been more accommodating and helpful with arranging returns and refunds. It’s not often that you get this level of customer care from an online company or high street for that matter and we would 100% recommend Rug Love.

28 March 2025
Unprompted review
Rated 5 out of 5 stars

5 stars from me …

5 stars from me.Excellent service from Love Rug and DX Express.Item ordered on 27th February and delivered the next morning.
Highly recommend this company and will definitely use again.

27 February 2025
Unprompted review
Rated 5 out of 5 stars

Top Company

I have placed 3 orders through RugLove and all 3 of the rugs have been quality and value for money. I had the Esme rug in mauve which is a beautiful wool rug and the colour is gorgeous. I also had a runner for my hallway which I'm really pleased with, great quality, lovely modern floral pattern. My absolute favourite is my latest one the Ascot in taupe which is just beautiful it looks fantastic in my lounge and looks more expensive than it was, such good quality and really good value for money. The customer service I've experienced has been second to none and I would highly recommend Rug Love to anyone looking for good quality, value for money and great customer service.

6 February 2025
Unprompted review
Rated 5 out of 5 stars

Incredible customer service

Incredible customer service. After I placed an order for a rug, they promptly emailed to let me know it had unfortunately ran out of stock. Most companies would just cancel your order, and let you figure it out, however Rug Love:
1. Created an order for a similar rug (with my approval), which cost £10 more than the original, but they did not charge me this extra amount
2. Included a free anti-slip mat for the new rug
3. Issued me a 25% discount on my original order
4. Gave me a £30 gift card for my next order

29 January 2025
Unprompted review
Rated 5 out of 5 stars

One to Add to your Favourites

Lovely web site, easy to navigate, accurate images. Wonderful selection of rugs - spoilt for choice! The one I ordered came last week. It's the Aurora Strata and it's simply gorgeous. Can't take my eyes of it. Thank you so much, your service and communication were excellent throughout and I shall certainly be back for more.

20 January 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely amazing

Absolutely amazing!
I’ve seen some bad reviews about this company and I honestly can’t understand how! The rug is absolutely unbelievable, the pictures on the website don’t do it justice! I’m so so so Inlove.
The customer service was just as amazing as my rug. I was dealing with Robert and he was so helpful and polite. He couldn’t do enough for me! We need more people like rob working in customer service!!!
I don’t even need another rug but I want to buy one just because of my amazing experience!

Thank you so much & a massive thank you to rob!

18 January 2025
Unprompted review
Rated 5 out of 5 stars

I ordered a rug just after christmas…

I ordered a rug just after christmas and when it hadnt come contacted rug love my concern was delt with straight away and looked into it was down to bad weather we live in orkney and the courier couldnt get to us Robert got onto this straight away and said it would be out that same day and it was what a service its the first time ive shopped with rug love but it wont be the last exellent quality and great service when there is a problem well done Robert and rug love Diana

13 January 2025
Unprompted review
Rated 5 out of 5 stars

After reading so many 5 star reviews I…

After reading so many 5 star reviews I was keen to purchase my rug from Rug Love, however I found the rug cheaper on sale on a different site, I completed the online price promise form and within minutes was emailed a discount to code to match the other retailer. I have never experienced this, usually retailers come up with any excuse to avoid price matching. I ordered my rug, was kept up to date with the delivery, which was fast and easy to track on the day. The rug is really high quality and has exceeded our expectations.

13 January 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Dear Customer (I believe your name is Gemma? Apologies if I am mistaken),

Thank you so much for taking the time to leave us a 5-star review of your own accord. It is genuinely appreciated and truly helps us.

As a family business, we strive to provide excellent service and deeply value each of our customers. I’m thrilled to hear you’re happy with your new jute rug and our service. We are always happy to match prices with no questions asked, as we want you to feel confident when purchasing from us.

Once again, thank you—it means so much to us that you chose to find us on Trustpilot and share your kind feedback. I look forward to welcoming you back to Rug Love as a very valued customer.

Best wishes,
Robert

Rated 1 out of 5 stars

Delivery service an absolute shambles…

Delivery service an absolute shambles and it is impossible to get to speak to a human being at Rug Love. It's a case of computer says no. According to Rug Love our order has been delivered whereas only half of it has. Courier said we were carded, not so as our security cameras will prove.Arranged via courier to have it delivered on 6/1/25 for it not to arrive. Now their website says delivery on 8/1/25 as arranged which it was not.

7 January 2025
Unprompted review
Rug Love logo

Reply from Rug Love

Dear Jim,

I hope this message finds you well.

I apologise for any inconvenience caused regarding the delivery issue. There seems to have been some confusion, as we emailed the address provided on your order over three hours ago to resolve this matter. Could you please check the email inbox that was provided on the order, I beleive it maybe your partner.

As a gesture of goodwill, we have already refunded the cost of the anti-slip item and dispatched a replacement today, in case the original has gone missing. Please check your email for details of the new order.

We promptly responded upon noticing your message on the chatbot. For future reference, you can also raise a support request via the chatbot, and we commit to responding within three hours.

I will follow up with you via email to ensure there is no further miscommunication.

For the benefit of our customers, we would like to provide clarity on the situation as it unfolded. This is our first negative review in four years. Unfortunately, the customer did not make any contact with us despite receiving six emails from us regarding their order being in transit and out for delivery. These emails allow customers to simply reply, and we promise a response within three hours.

The customer entered our chatbot but did not raise a support request, which meant we were not notified of the issue. This is the first time we have been made aware of any concerns. On 7th January, the customer typed a message into the chatbot. Upon noticing this, we immediately reached out and sent them an email within 15 minutes to offer assistance.

The customer had ordered a rug and an anti-slip underlay. These were dispatched together, with the underlay taped to the rug to ensure they arrived together. The rug was shipped on 30th December via a 24-hour next-day delivery service and arrived on 31st December.

We offer the rug at a competitive price of £124.99, compared to other retailers selling it for £208.99.

Unfortunately, during transit, the anti-slip underlay became detached from the rug. While this is a courier-related issue beyond our control, we always strive to resolve any problems promptly. Within 15 minutes of being made aware of the issue, we refunded the cost of the underlay and dispatched a replacement the same day, which arrived the following day. I am not sure we could have done anything more.

Given the competitive pricing, the prompt delivery of the actual rug, and the swift resolution of the anti-slip issue, we feel this service does not warrant a one-star review. It appears to be more a courier-related issue than a reflection of our service.

Regrettably, the customer left a review on Trustpilot 3 hours after we had sent three emails confirming the new order and replacement was on the way, which we feel is somewhat unfair and done more in spite than anything as the issue was resolved within 15 minutes and they had not responded to any of our emails.

That said, we acknowledge the importance of improving the process for future customers. While the customer did not manage to press the "Initiate Support" button in the chatbot, we will work to make this process even simpler moving forward

Unfortunately, some situations cannot please everyone no matter what you do which we feel is the case here. Some individuals leave negative reviews regardless, as evident from their other reviews.

We remain committed to providing the best service possible and remain committed to responding to all queries within 3 business hours.

To recap, we sold a rug at one of the best prices on the market and delivered it with next-day service. Unfortunately, the anti-slip detached during transit. Within 15 minutes of seeing the customer's message which was the first time we had been made aware of any issue, we dispatched a replacement the same day, which arrived the following day, and refunded the cost of the underlay as an apology - 3 hours later we receive a 1 star review.

Best wishes,
Rug Love

Rated 5 out of 5 stars

The best ever customer service from…

The best ever customer service from this family business.
Excellent communication from ordering, through to delivery. I was kept up to date with the rug which was at the time of ordering, out of stock. Cannot recommend them enough.

18 December 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely Fantastic

In the words of Tina Turner, Simply the Best.
Words are hard to describe how good Rug Love are, their customer service is second to none.
An absolutely fantastic company to deal with.
We have never experienced this fantastic level of customer service in a long long time and wish all other companies would follow their lead.
It's been a real pleasure dealing with Rug Love and we will certainly be returning customers.
Thank you Rug Love

19 December 2024
Unprompted review

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