Red.co.uk Reviews 

498
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 284 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the supportive staff for taking the time to explain policy details thoroughly, answering all questions with remarkable patience, and ensuring everyone feels fully understood. Consumers appreciate the polite, professional, and reassuring approach, which helps lift a heavy weight off their shoulders when navigating important life insurance arrangements for their families. However, some customers also noted difficulties with communication, mentioning frustrating problems trying to get through to anyone on the phone or dealing with persistent calls. A few reviewers expressed dissatisfaction with the service quality, describing their overall interactions as unhelpful and disappointing.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing agents as exceptionally patient, knowledgeable, and... See more

Customer service

People report positive experiences with customer service, noting that representatives are remarkably patient,... See more

User experience

Customers shared positive experiences, noting that representatives were polite, friendly, and helpful when... See more

Price

Customers consistently note satisfaction with pricing, reporting reasonable offers and budget-friendly quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance Agency
  2. also in
  3. Insurance Broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

498 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(498)

255 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had the best experience because Owen…

I had the best experience because Owen did made me understand the importance of having life insurance and took take to explain the difference of the policy. He was really patient with me. Thank you

27 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely review. I’m so pleased to hear that our agent Owen was patient and helped you understand the importance of life insurance and the differences between policies — that’s exactly the care we aim to deliver.

If you’d like to share your experience with friends, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My appointment with Oliver (Ollie) 5*

My appointment with Oliver (Ollie) was fantastic! He couldn't have been nicer & so very kind. It was like chatting with an old friend as we discussed the right policy for me. Explaining everything so clearly, not rushing me into anything. I felt confident to proceed with my policy, and very happy with the cover I got.
He deserves a bonus or a promotion 😉
Thank you Red!

23 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review. We’re thrilled Oliver (Ollie) made your appointment such a positive experience — it’s great to hear he was friendly, explained everything clearly and didn’t rush you, so you felt confident and happy with your cover. I’ll make sure we pass your kind words (and your suggestion about a bonus!) on to the team.

If you’d like to recommend us, our refer-a-friend programme offers a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Give Denis a raise

Denis was lush, super helpful. Sorted me out and had a laugh while we were at it! Give him all the payrises!

24 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Bell,

Thank you so much for your lovely review — we’re thrilled Denis was super helpful and that you had a laugh with him. We’ll be sure to pass on your praise (and your suggestion for pay rises!) to Denis and the team.

If you’d like to spread the love, don’t forget our Refer a Friend: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — it really makes our day.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very friendly customer service and…

Very friendly customer service and helped me find which policy I needed.

23 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely review — we’re so pleased our customer service team were friendly and helped you find the right policy. It’s great to hear we made the process easier for you.

If you know someone who might benefit from Red, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Lovely lady Claire Scott understands …

Lovely lady Claire Scott understands I happy with going with Red

22 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Lisa,

Thank you so much for your lovely feedback — we're delighted that our agent Claire was understanding and that you're happy to be with Red. We'll pass your kind words on to Claire.

For every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the "Refer a Friend" link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Hi Kieran was a fantastic helper and…

Hi Kieran was a fantastic helper and made takeing out life insurance fun and easy and listen to what I needed and also listen to my poor banter Thank you and looking forward to getting my red teddy with a Swindon badge 😆

21 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Harry,

Thanks so much for your lovely review — I’m delighted Kieran made taking out your life insurance fun and easy, and that he listened to what you needed (and your poor banter!). We’ll pass on your thanks and your Swindon teddy request — hope it arrives soon.

Also, don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red — we really appreciate it.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very helpful

Very helpful, any question I had was answered straight away. I can't thank Oliver enough. His bubbling energy , has given me the feeling that I ve known him for years. Thank u Oli so much , and also for my little grandson's birthday wishes. Thank u x

20 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review — we’re delighted our agent was so helpful and answered your questions straight away.

It’s wonderful to hear his “bubbling” energy made you feel so comfortable, and that he even remembered your little grandson’s birthday — I’ll be sure to pass this on to him.

If you’d like to share the Red experience, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your kind words — they really make a difference.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very helpful and polite got wot we…

Very helpful and polite got wot we wonted and will be certainly be using you again and will be telling all our friends about ur service keep up the good work guys

17 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Angela,

Thank you so much for your lovely review — we’re delighted our agent was very helpful and polite and that you got what you wanted. It’s fantastic to hear you’ll be using us again and recommending us to friends.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy — look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback really helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The customer service team are amazing

The customer service team are amazing, all very polite and professional.

10 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely feedback — we’re delighted the customer service team were polite and professional. I’ll pass your kind words on to the team.

Also, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great customer service

Great customer service, friendly and very helpful, glad I went with them 👍

15 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Brandon,

Thanks so much for your lovely feedback — we’re delighted to hear our customer service was friendly and helpful and that you’re glad you chose us. Your kind words really mean a lot to our team and help us keep delivering great service.

If you’re interested, our Refer a Friend programme gives you a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very nice guy and helpful

Very nice guy and helpful

15 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Stefanie,

Thank you so much for your lovely feedback — we’re delighted to hear our agent was very nice and helpful. We really appreciate you recognising their efforts.

If you know someone who might benefit from our service, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My life insurance was so easy to get…

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the future it was a relief to have someone and a team so understanding! I would recommend everyone go with red to get the life insurance policy started

14 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Bethany,

Thank you so much for your lovely review — we’re really pleased Noah and the team made getting life insurance easy for you. It’s wonderful to hear he was genuine and helped you understand how your policy will work as a young mum. Your recommendation means a lot to us.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.they refer that takes a policy.

If there’s anything more we can do, please do get in touch — we’re here to help.

Thanks,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars
Red.co.uk logo

Reply from Red.co.uk

Hi Evy,

Thank you so much for your lovely feedback — we’re thrilled Denis was just amazing! We’ll pass your kind words on to him; it’s great to know our agents are making a positive difference.

Don’t forget our refer-a-friend programme: for every person you refer you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for sharing — your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 1 out of 5 stars

RED INSURANCE/whatsap!!

Had a link I was given by so called RED INSURANCE through WHATSAP which I've had a few convos regarding life insurance for myself said they call but never did so I messaged again person apologised for the mess o whatsap..feels like a scam bur I've not given any bank details etc..anyone else know if RED use whatsap I've given up haha

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Straight forward and easy to deal made…

Straight forward and easy to deal made things simple

10 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Gary,

Thanks so much for your feedback — we’re really pleased to hear you found everything straightforward and easy to deal with, and that we made things simple for you.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Absolutely fantastic and professional…

Absolutely fantastic and professional people .

Dennis fantastic work

9 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Imran,

Thank you so much for your kind words — we’re delighted you found our team absolutely fantastic and professional, and that Denis (our agent) did such a fantastic job. We’ll pass your feedback on to him; comments like this really motivate the team.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Matt and Pete were so friendly and…

Matt and Pete were so friendly and knowledgeable. Made a normally boring topic enjoyable to sort

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Claire,

Thank you so much for your lovely review. We’re delighted Matt and Pete were so friendly and knowledgeable and made a normally boring topic enjoyable to sort. We’ll pass your kind words on to the agents.

If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The agent

The agent, give me all the history of your company and ask all the right questions, to get to know My background of health, it's was about a hour, the service was faster after all the information was given, She was very helpful about getting me a price that I can afford at this moment. Thanks T Johnson

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Thomas,

Thank you for your lovely 5-star review. I’m really pleased our agent took the time to gather your background, asked the right questions and was able to speed things up once the information was provided. It’s great to hear they found a price that works for you — thank you for recognising their help.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback helps us keep delivering the care and collaboration we strive for — thanks again for sharing.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Information was clear

Information was clear. Very nice guy.

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely review. We're really pleased the information was clear and that our agent was very nice — we’ll pass your kind words on.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

Incredible performance from one your…

Incredible performance from one your employee

30 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Ike,

Thank you for your kind words — we’re delighted to hear about the incredible performance of one of our agents. We’ll pass your praise on to them and the team; it really makes a difference.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback.

Nikki Red, Trustpilot Team

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